Andreas Herdegen
Chief Product Officer (CPO) | Managing Director at TreeTrust- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Certified Scrum Product Owner (CSPO)
Scrum AllianceMay, 2021- Nov, 2024 -
Professional Scrum Master I
Scrum.orgMar, 2021- Nov, 2024 -
Crash Course on Python
GoogleFeb, 2021- Nov, 2024 -
Getting Started with Python
University of MichiganFeb, 2021- Nov, 2024 -
AWS Business Professional
Amazon Web Services (AWS)Oct, 2020- Nov, 2024 -
WSET Level 2 - passed with distinction
WSET — Wine & Spirit Education TrustMar, 2019- Nov, 2024
Experience
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TreeTrust
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Germany
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Environmental Services
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1 - 100 Employee
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Chief Product Officer (CPO) | Managing Director
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May 2023 - Present
TreeTrust, a corporate venture of Munich Re, helps companies invest in high-quality nature-based carbon removal projects to achieve their net-zero goals. We use our expertise in asset structuring, risk management, remote sensing, climate modeling, and forestry to facilitate these projects. Through our platform, companies and individuals can connect with carbon credits from projects that aim to restore nature worldwide. As Chief Product Officer, I'm responsible for defining and executing our product strategy to drive the growth of TreeTrust. I lead the teams for our digital product portfolio and contractual structuring & risk management. My responsibilities include: • Develop product vision and strategy based on customer needs, business/technology goals, industry standards, and regulations • Drive the end-to-end product lifecycle, from concept to launch, by building a platform and turning contractual interactions into a scalable, digital business through cross-functional partnerships and platform/systems development • Take responsibility for all product components, including transaction models, contract frameworks, de-risking solutions, and project monitoring • Lead and mentor a team of senior professionals to create user-focused roadmaps and ensure excellent iterative delivery • Stay informed about industry trends, emerging technologies, and best practices to maintain a competitive edge • Implement metrics and KPIs to measure the success of our products • Represent the company's products to stakeholders, including executives, customers, partners, and investors, to drive strategic partnerships and business opportunities Show less
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Amazon
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United States
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Software Development
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700 & Above Employee
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Head of Product Management | Alexa
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Apr 2021 - May 2023
• Led a team of Senior Product Managers overseeing the long-term product strategy and vision for Alexa, the Amazon Echo product family and FireTV • Shaped the entire product roadmap in Germany and Austria by influencing worldwide Product, Analytics, Design and Engineering teams - launched 25+ devices and 120+ product features• Led the Audio CX in EU as the Alexa Audio Subject Matter Expert - conducted UX research and launched new Audio features across major content formats incl. Music, Podcast, Radio, and Audiobooks • Drove go-to-market for Privacy technology products (e.g. Alexa Privacy Hub) to increase transparency and control around Security, Privacy, and Information Safety as EU Product SME Alexa Trust and Privacy Show less
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Sr. Product Manager Technical | Alexa
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Apr 2018 - Apr 2021
• Led the Alexa feature expansion roadmap and the launch of Echo devices - growing Alexa active customers by XX% YoY• Launched 10+ Amazon Echo devices, incl. Echo Dot, Echo Show, Echo Auto and Echo Studio• Launched 50+ product features, incl. Netflix and Spotify Podcasts increasing customer engagement by XX% YoY• Spearheaded worldwide Kaizen and Voice of the Customer/UX research initiatives to develop data-driven business cases to support new product development and process improvement recommendations to senior leadership Show less
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Sr. Product Manager | Amazon Delivery Experience
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Dec 2016 - Apr 2018
• Led the complete Delivery Experience offering for Amazon in Germany and Austria - defining and driving the product strategy across design, technical and analytics teams - achieving a total of XX MM EUR in cost savings• Grew adoption of expedited and scheduled delivery ship options by 90% by implementing new delivery options incl. Same-Day Delivery, 1-Day Shipping and Scheduled Delivery and other last-mile innovations (e.g., in-car delivery)• Led “Voice of the Customer” initiatives, pricing strategy and competitive benchmarking studies to create buy-in for the product vision both internally and with external partners on C-level• Held presentations to Sr. leadership (DE CEO and US SVP level) on key business insights and metrics Show less
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Sr. Product Marketing Manager | Amazon Prime
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Oct 2016 - Dec 2016
• Grew Prime by XX% - achieved the highest growth rate globally among mature markets• Led all Amazon Prime acquisition, engagement & retention efforts in Germany• Led all Marketing activities for the launches of Prime Music, Same-Day Delivery and Prime Day in Germany increasing benefit adoption by 94% YoY
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Marketing Manager | Amazon Prime
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Feb 2015 - Sep 2016
• Grew Prime customer acquisition by 70% YoY in Germany and Austria by executing A/B testing campaigns • Oversaw execution of multi-channel Marketing campaigns for all Prime benefits resulting in Prime benefit adoption increase of XXX%
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Key Account Manager | Marketplace Consumables
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Oct 2014 - Feb 2015
• Managed 10 of the Top 50 Consumables Key Accounts for Amazon in Germany, responsible for XXX MM+ EUR in sales revenue (overachieved sales revenue targets in two consecutive quarters by 95%)• Shaped the Marketplace Key Accounts strategy and increased services adoption by 80% • Provided Amazon Key Accounts with data-driven insights and advice to optimize their sales strategy on Amazon
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Account Manager | Marketplace Hardlines
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Feb 2013 - Oct 2014
• Managed accounts and developed long-term strategic relationships with European online shops and sellers• Responsible for XX MM EUR in annual sales (overachieved sales revenue targets in four consecutive quarters by 130%+)• Increased partner sales performance by 110% YoY
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Management Consultant | Communications, Media & Technology
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Sep 2012 - Feb 2013
• Spearheaded business intelligence and analytics reporting for the German business unit • Developed a new and automated revenue reporting tool which was implemented across EU teams • Spearheaded business intelligence and analytics reporting for the German business unit • Developed a new and automated revenue reporting tool which was implemented across EU teams
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SlashCup
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Munich Area, Germany
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Co-Founder & Head of Business Development
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Feb 2012 - Feb 2013
• Co-founded a company that developed a recyclable and fully collapsible coffee to go cup • Led fundraising and business development efforts and raised XX MM EUR • Exited the company to pursue new professional opportunities at Amazon • Co-founded a company that developed a recyclable and fully collapsible coffee to go cup • Led fundraising and business development efforts and raised XX MM EUR • Exited the company to pursue new professional opportunities at Amazon
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Strategy Consultant | Public Sector (Education)
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Feb 2012 - Sep 2012
• Led analysis of the Microsoft business & product portfolio strategy for the German Education sector with a focus on universities • Worked with German universities, e.g. University of Munich to establish the Microsoft Student Partners program (https://studentpartners.microsoft.com/en-US) • Led analysis of the Microsoft business & product portfolio strategy for the German Education sector with a focus on universities • Worked with German universities, e.g. University of Munich to establish the Microsoft Student Partners program (https://studentpartners.microsoft.com/en-US)
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Munich Re
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Germany
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Insurance
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700 & Above Employee
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Strategy Analyst | Special & Financial Risks
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Jul 2011 - Dec 2011
• Implemented a CRM / Key Account reporting tool to identify cross-selling opportunities • Spearheaded a process improvement initiative to streamline revenue and goal reporting, resulting in cost savings of EUR XXX k • Implemented a CRM / Key Account reporting tool to identify cross-selling opportunities • Spearheaded a process improvement initiative to streamline revenue and goal reporting, resulting in cost savings of EUR XXX k
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U.S. Department of Commerce
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Government Administration
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700 & Above Employee
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Business Development Manager | International Trade Administration
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Feb 2010 - Sep 2010
• Owned creation of reports to analyze strategic growth markets for U.S. companies in Germany • Arranged and owned 25+ meetings with U.S. & German companies (C-Level) to discuss potential business opportunities • Owned creation of reports to analyze strategic growth markets for U.S. companies in Germany • Arranged and owned 25+ meetings with U.S. & German companies (C-Level) to discuss potential business opportunities
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Allianz Global Corporate & Specialty (AGCS)
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Germany
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Insurance
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700 & Above Employee
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Market Analyst | Global Market Management
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Aug 2009 - Oct 2009
• Supported the implementation of a new CRM tool for the Global Key Accounts division • Created industry reports about the German industrial insurance market • Supported the implementation of a new CRM tool for the Global Key Accounts division • Created industry reports about the German industrial insurance market
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Education
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2006 - 2013
Ludwig-Maximilians Universität München
Master of Arts (M.A.), Economics, Statistics & History -
2010 - 2011
University of Washington
Master of Arts (M.A.), Economics, Business Administration & History
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