Experience

Good Food Group

• Denmark
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Business Unit Director Sweden & Norway

  • Dec 2022 - Present

• Sales Director Sweden

  • Aug 2021 - Dec 2022



Scandza AS

• Norway
• Food and Beverage Services
• 1 - 100 Employee

• Försäljningsdirektör Sverige

  • Jan 2018 - Aug 2021

  Responsible for a Swedish team of KAM, Field Sales, Category & Trade Marketing. Responsible for creating successfull relations with the company’s key customers Sales volume budget and the budget for the sales, marketing and overhead costs Responsible for conducting a continuous market evaluation and continuously looking for business opportunities Responsible for developing sales in the European market Responsible for sales estimates, forecasting, conduct growth plans and… Show more Responsible for a Swedish team of KAM, Field Sales, Category & Trade Marketing. Responsible for creating successfull relations with the company’s key customers Sales volume budget and the budget for the sales, marketing and overhead costs Responsible for conducting a continuous market evaluation and continuously looking for business opportunities Responsible for developing sales in the European market Responsible for sales estimates, forecasting, conduct growth plans and follow-up analysis Monthly business reviews and other operational meetings to management and area Responsible for visiting and participate in important partner and customer events Responsible for finding new business opportunities and make growth plans Ensure that the Brand Manual is followed in the market Responsible for educating customers and employees on company values, products and brand Develop and implement specific responses to performance-related problems (new initiatives, extra events, pricing, stock levels, service levels) Work with the Business Human Resources team to define the arrangements used in selecting, motivating and developing the resource Show less Responsible for a Swedish team of KAM, Field Sales, Category & Trade Marketing. Responsible for creating successfull relations with the company’s key customers Sales volume budget and the budget for the sales, marketing and overhead costs Responsible for conducting a continuous market evaluation and continuously looking for business opportunities Responsible for developing sales in the European market Responsible for sales estimates, forecasting, conduct growth plans and… Show more Responsible for a Swedish team of KAM, Field Sales, Category & Trade Marketing. Responsible for creating successfull relations with the company’s key customers Sales volume budget and the budget for the sales, marketing and overhead costs Responsible for conducting a continuous market evaluation and continuously looking for business opportunities Responsible for developing sales in the European market Responsible for sales estimates, forecasting, conduct growth plans and follow-up analysis Monthly business reviews and other operational meetings to management and area Responsible for visiting and participate in important partner and customer events Responsible for finding new business opportunities and make growth plans Ensure that the Brand Manual is followed in the market Responsible for educating customers and employees on company values, products and brand Develop and implement specific responses to performance-related problems (new initiatives, extra events, pricing, stock levels, service levels) Work with the Business Human Resources team to define the arrangements used in selecting, motivating and developing the resource Show less



Pågen

• Food Production
• 400 - 500 Employee

• Försäljningsområdeschef

  • Mar 2017 - Jan 2018

  • Develop and execute sales strategies • Maintain and strengthen a Pågens portfolio in store • Coach, mentor and motivate sales team • Manage sales budgets of 650 MSEK, set targets & be responsible for cost budget • Manage and coach 9 direct report line managers and total responsibilities for a team of 140 people • Member of the Swedish management group

• Säljutvecklingschef / Head of Sales & Space Development

  • Oct 2015 - Feb 2017

  • Responsible all strategic education and development in Sales Sweden • Develop & responsible for all CRM tool inkl Category & Space Management development in store, Analysis tools & Presentation tools • Develop and ensure that we are commercially best in class in-store • Responsible for a team of 8 persons, Education Manager, Sales Coachers, Space Manager, Sales System Developer, Space coordinator & KAM & Sales coordinator • My team have responsible for the big sales… Show more • Responsible all strategic education and development in Sales Sweden • Develop & responsible for all CRM tool inkl Category & Space Management development in store, Analysis tools & Presentation tools • Develop and ensure that we are commercially best in class in-store • Responsible for a team of 8 persons, Education Manager, Sales Coachers, Space Manager, Sales System Developer, Space coordinator & KAM & Sales coordinator • My team have responsible for the big sales conferences • Member of the Swedish management group

• Key Account Manager

  • Aug 2010 - Sep 2015

  Responsibilities: • Responsible for customer Sales (Gross, Net and Net Net) and profitability (TB1) and category development in the assigned ICA • Develop Customer Strategies and plans for ICA • Achieve business objectives, sales targets in the key account, lead and develop relationships with Ica based on shared business goals and shared ownership of the strategies to achieve them • Optimize trade investment in designated categories within ICA • Identify, assess and… Show more Responsibilities: • Responsible for customer Sales (Gross, Net and Net Net) and profitability (TB1) and category development in the assigned ICA • Develop Customer Strategies and plans for ICA • Achieve business objectives, sales targets in the key account, lead and develop relationships with Ica based on shared business goals and shared ownership of the strategies to achieve them • Optimize trade investment in designated categories within ICA • Identify, assess and prioritize key customers annually along with the Integrated Commercial Plan • Initiate and coordinate contacts and cooperation between customer and Pågen (multiple contact points) • Provide clear input to Field Sales Management in planning field sales activities • Negotiate and agree annual contract (inc. Investments) with Customer • Negotiated differentiated price for the whole ICA Results: • Implement category and trade projects developed during the 1.5 years • Growing the top line by 3.2% in a declining market in the last 2 years • Negotiated extraordinary price adjustment • Launched and implemented a category of projects based on Catman Solution, based on brand-segmented and Shop in Shop



Cadbury

• Key Account Manager

  • Aug 2007 - Aug 2010



J D STENQVIST AB

• Sweden
• 1 - 100 Employee

• Nordic Business Manager

  • Apr 2005 - Aug 2007

  Responsibilities: Responsible for business area Special Trade in the Nordic countries with both personnel and budget responsibility. Is implementing the Nordic marketing- and sales strategy and are working on to fulfil the goals put up. Is developing, leading and coaching the sales force to achieve the best result possible. Maintenance of current clients but mainly extending our customer portfolio and creating and discover new sales channels strategy. Results: Have… Show more Responsibilities: Responsible for business area Special Trade in the Nordic countries with both personnel and budget responsibility. Is implementing the Nordic marketing- and sales strategy and are working on to fulfil the goals put up. Is developing, leading and coaching the sales force to achieve the best result possible. Maintenance of current clients but mainly extending our customer portfolio and creating and discover new sales channels strategy. Results: Have increased our business from 36 MSEK 2005 to 52 MSEK Year 2006. The turnover 2007 is calculated to 110 MSEK. Show less Responsibilities: Responsible for business area Special Trade in the Nordic countries with both personnel and budget responsibility. Is implementing the Nordic marketing- and sales strategy and are working on to fulfil the goals put up. Is developing, leading and coaching the sales force to achieve the best result possible. Maintenance of current clients but mainly extending our customer portfolio and creating and discover new sales channels strategy. Results: Have… Show more Responsibilities: Responsible for business area Special Trade in the Nordic countries with both personnel and budget responsibility. Is implementing the Nordic marketing- and sales strategy and are working on to fulfil the goals put up. Is developing, leading and coaching the sales force to achieve the best result possible. Maintenance of current clients but mainly extending our customer portfolio and creating and discover new sales channels strategy. Results: Have increased our business from 36 MSEK 2005 to 52 MSEK Year 2006. The turnover 2007 is calculated to 110 MSEK. Show less



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Business Developer

  • Jan 2002 - Mar 2005

  Result and budget responsible for the Swedish and Norwegian business within Vending. Planned campaigns and did the follow-up of the major clients but was also responsible for Masterfoods own branded vending and their provider. Result and budget responsible for the Swedish and Norwegian business within Vending. Planned campaigns and did the follow-up of the major clients but was also responsible for Masterfoods own branded vending and their provider.