Experience

Recyctec AB

• Sweden
• Chemical Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2020 - Present

  Recyctec has developed a unique method in how to recycle glycols to its original state. The method is verified by RISE, and lowers the CO2-emissions with up to 91% compared to virgin glycol. The company is a clean tech start-up and publicly listed in Stockholm (RECY B) and employs 10 FTE. Recyctec is a group of companies with one main company and two subsidiaries. Being a start-up requires intense relationships with investors and other external stakeholders, that I manage in an ongoing basis.Main Responsibilities: • Full operational and P/L responsibility for the whole group in all aspects. • Forecasts & budget ownership, including improvements, best practise, reporting, analysis, and scenarios• Investor relationships to major shareholders, investors and other partners. • Leading the executive team and balancing production and sales for optimized result. • Providing the Board with business strategy and business plans, updates, forecasts, investment initiatives as well as management reports and agenda to Board meetings.Key Achievements:• Developed, implemented and executed new strategy for turnaround into profitability => Increased sales of more 100% and increased profitability of 250%. • Cut cost of -20% of yearly expenditure with same output and quality, primarily by shifting suppliers.• Signed and implemented new distributors in new markets – enabling growing sales.• Optimized and internationalized the product portfolio – securing higher profitability and enabling for international expansion. • Developed and implemented new services to existing products – turning them into a unique circular concept for glycol exchange. • Managed external assessment for the product portfolio with Byggvarubedömningen – receiving highest possible ranking for the whole product portfolio.

• Chairman Of The Board

  • Oct 2019 - Sep 2020

  Main Responsibilities: • Leading the Board and • Managing and coaching the CEO.• Main point of contact for owners. Key Achievements:• Managed the company and the board through the pandemic. • Raised Capital, both through directed emission and rights issue – which was oversubscribed by 600%.

• Member of the Board

  • Jun 2018 - Oct 2019

  Recyctec has developed a unique method in how to recycle glycols to its original state. The method is verified by RISE, and lowers the CO2-emissions with up to 91% compared to virgin glycol.



Preem AB

• Sweden
• Oil and Gas
• 700 & Above Employee

• Head of Sales, Special Fuels

  • Jan 2018 - Sep 2020

  Special Fuels develop, produce and sell diesel and gasoline grades for testing and certification purposes throughout the world.Special fuels include any fuel not sold on the public market but sold tailor made to customers with special requirements. Main Responsibilities: • Full P&L of Sales department, containing 5 FTE in both Stockholm and Göteborg. • Responsible for global sales, maintaining old customers and acquiring new. • Responsible for product development and addressing new markets. • Managing collaboration and leading the whole special fuels function which has complete cross function in Preems whole value chain. Coordinating production, depot, logistics, supply and sales. The whole special fuels function consists of 20 FTE + 6 contracted FTE regarding logistics. Key Achievements:• Developed and implemented new pricing strategy with a 100% increase in total revenue margin and kept all the customers. • Managed a project of 20 stakeholders and total of 2000 hours developing a concept on how to source renewable fuels into Germany. • Acquired a strategic partner in Brazil to ensure supply to South America. • Negotiated a renewed contract with logistic partner. Logistics is both crucial in both production and delivery of Special Fuels to ensure achieved quality and reducing risk of contamination. • Shifted Special Fuels-thinking into regular fuels sales. Helping Marketing & Sales to set distinctions between standard products & services and special products & services, ant through that ensuring higher profitability. Introduced ways to increase margins on low margin products. • Deepened strategic partnerships with top rated clients to ensure long term collaboration. • Designed and implemented an international sales-agent to accelerate international sales, enabling to reach new clients that before were unavailable for Preem.

• Head of Operations & Real Estate

  • Sep 2016 - Sep 2020

  When I started, Preem was preparing to perform a Market entry in Norway. This was performed through start-up of an own depot and purchase of YX Bulk containing staff, clients and option to acquire or reject equipment. The ambition was to continue to grow in bulk and start up a CRT-network in Norway, compatible with the SÅIFA-card – mainly driven by sourcing Norway with more sustainable fuels. Main Responsibilities: • Responsible for designing, planning and establishing a CRT-network. This task targeted both physical establishments, setting up a card solution compatible with other fleet cards and designing and start up the daily operations processes of facility management and supervising the sites operations. • Responsible for the process of due diligence regarding retained asset agreement – addressing the environmental risks as well as standards of the equipment in order to decide which equipment to take ownership of and which not to. Key Achievements:• Established four own sites on prime locations, and started a project of a manned station together with YX. Using those as a leverage and buy in, I negotiated an alliance where Preem got access to approx. 50 sites all over Norway with YX and Preem were profiled together and where Preems cards were accepted, but where YX both took care of daily operations as well as the environmental risk. The outcome was that Preem had 50 co-branded sites and card collaboration on an additional 100 sites, covering the whole country. • Managed the Retained Asset Agreement settlement thoroughly, ensuring minimized risk of transferred equipment and kept all clients.

• Head of Real Estate

  • May 2014 - Aug 2016

  Main Responsibilities: • Responsible for the total operation of the gas station network of approx. 570 sites. The tasks contained establishment and network planning, building new sites and larger reconstruction, facility management and maintenance of the complete network, ensuring operations 24/7 through manned helpdesk and external partners. On top of that the economic and legal management of the complete Real Estate portfolio. The section employed 40 FTE organized in 5 departments. • Active part in the management team of Marketing & Sales with a yearly turnover of approx. 25 billion SEK. • Full P&L responsibility of the real estate portfolio. Responsible for planning and executing of CAPEX of 230 MSEK yearly in accordance with established business and 500 MSEK in OPEX.Key Achievements:• Negotiated, implemented and rolled out a new BOS, POS & HOS system for the whole network. The project was on a tight timeframe and was finalized in time below budget. • Negotiated a new franchise agreement for the manned station, ensuring better operational and conceptual control of the operation of the stores as well as total higher profitability over the whole manned network. • Rolled out 10+ successful establishments and network growth in accordance with network plan, combined with structured closing of under-performing sites. • Designed and implemented an innovation model ensuring live tests on site providing better basis for decisions and shorter time to market – and through this improved the efficiency of the improvement budget.• Established a process for building new sites, ensuring higher quality in the process and faster project time.

• Head of Real Estate Development

  • Apr 2010 - Apr 2014

  Main Responsibilities: • Responsible for the legal & economic management of the real estate portfolio consisting of approx. 570 sites. • Full P&L responsibility for the department, which consisted of 5 FTE in Stockholm & Göteborg• Used as trouble shooter in complex operational situations or in deviances with operational agreementsKey Achievements:• Rolled out a concept for rental agreements with fleet clients that ensured flexible solutions in term of lowering costs or risk. This was a tool to ensure better relationships with strategic clients. • Rebuilt strategic partnership with Rasta, who is the main operator of road restaurants for heavy commercial traffic and a strategic partner for the CRT Network. The partnership ensured a complete renewal of existing co establishments and construction of five new establishments. All establishments were in the top 10 of sold volumes in the whole network. • Handled several legal disputes in court, either inhouse or with external legal aid. No losses. • Selected as internal talent and through that faced with accelerated challenges as well as offered long term incentive program. • Designed and implemented a variable rental model in regard of actual contribution in the stores. • Negotiated and established the largest CRT-station in Sweden. • Negotiated a solution for Stigs Center, which is the most complex gas-station in Sweden with 10 sales areas, 5 different operators and a complex storage system on site. Stig Center has also the largest volume sold in total. The negotiation resulted in that Preem grew its share from 1/3 to 1/2.

• Real estate manager

  • Sep 2006 - Mar 2010

  Main Responsibilities: • Responsible for legal and economic management of 300 sites, including negotiations. Key Achievements:• Managed over 200 negotiations in converting manned stations into unmanned and unmanned into closing. Obvious downside for counterparts – and still all negotiations settled in good faith. Resulted in increased trust and a crash course into how to handle difficult conversations. • Executed a financial clean-up where due variable rents were established and collected.



TNG

• Sweden
• Staffing and Recruiting
• 200 - 300 Employee

• Account manager

  • Jan 2006 - Jun 2006

  TNG was at the time a new, fast-growing staffing and recruitment company with focus on flexible part-time staffing solutions. When I started I was the 6th employee at the office. Today TNG has a turnover of approx. 300 MSEK. 2006-01 – 2006-06 Account Manager. Stockholm Reporting to CEO Main Responsibilities: • Acquire, develop and maintain new and existing customers and through that increase sales. Key Achievements: • Acquired several new large customers, among those Swedbank, which maintained as a client to TNG over a long time after my departure.



HHGS Handelsboden HB

• Göteborg

• Chief Executive Officer

  • Aug 2002 - Jan 2005

  Handelsboden was a bookstore owned by Handelshögskolans i Göteborg Studentkår that provides students in Göteborg with books and other utensils for studying. Handelsboden had a turnover of approx. 6 MSEK and consisted of 2 FTE and 6 part-time students for daily operations. 2002-09 – 2005-02 CEO. Göteborg Main Responsibilities: • Responsible for all operations and full P&L responsibility. Key Achievements: • Widened product range, Changed the POS- & HOS- systems. Implemented a new pricing strategy resulted in a turnaround from losses to profit.



Cederborg Kompetens

• Stockholm / Göteborg

• Founder / Owner

  • 1996 - 2005

  Cederborg Kompentens strength were how to transform sketches and ideas into publishable digital material suitable for prepress production for traditional full colour offset printing. Extensive usage of Adobe PageMaker, Quark Xpress, PhotoShop and Illustrator. 1996-09 – 2005-10 Owner. Cederborg Kompentens focused on graphic production and publishing and managed production for 15+ books, several websites and other print production. Cederborg Kompentens strength were how to transform sketches and ideas into publishable originals in Adobe PageMaker and Quark Xpress.



HHGS

• Sweden
• Higher Education
• 1 - 100 Employee

• President

  • Feb 2001 - Jan 2002

  Handelshögskolans i Göteborg Studentkår, HHGS, organized 4500 members with the purpose to assure the quality of the education at Handelshögskolan. Beside that HHGS arranged a wide amount of social activities, engaging more than 500 students every year, HHGS had more than 20 different social activities, arranges the largest career fair in the Nordic counties, had 4 companies, and a turnover of approx. 25 MSEK. 2001-02 – 2002-01 President of the Student Body, Elected. Göteborg Main Responsibilities: • Responsible for all operations and full P&L responsibility. Key Achievements, other than daily operations: • Financial clean-up and turnaround of the two foundations supporting HHGS social activities, enabling a wider purpose and better usage of the foundation’s funds.