Andrea Swift
Account Manager at NEWPORT ONE- Claim this Profile
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Bio
Experience
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NEWPORT ONE
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jun 2023 - Present
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InRange Advertising
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United States
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Advertising Services
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Marketing Consultant
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Jan 2021 - Jun 2023
Supported a portfolio of clients across a variety of industries and sectors, overseeing the design and delivery of targeted marketing strategies and product-specific branding in alignment with each client’s unique goals for outreach and engagement—crafting custom messaging, launching profiles and websites, and optimizing campaigns that reinforced brand value and drove notable growth Led the development and launch of strategic brand campaigns, leveraging expertise in identifying target… Show more Supported a portfolio of clients across a variety of industries and sectors, overseeing the design and delivery of targeted marketing strategies and product-specific branding in alignment with each client’s unique goals for outreach and engagement—crafting custom messaging, launching profiles and websites, and optimizing campaigns that reinforced brand value and drove notable growth Led the development and launch of strategic brand campaigns, leveraging expertise in identifying target audiences, optimizing messaging, and ensuring a cohesive image across all brand-specific marketing and advertising collateral to bring brands to life Utilized market analysis to understand multi-channel fundraising and campaign performance and develop a GTM strategy that reached audiences for both paid and organic initiatives Established a vision for engagement, working to build brand awareness, coordinating a campaign strategy, and presenting an appealing, cohesive narrative to target audiences Consulted with clients to identify key messaging points, determine brand persona, and establish steps for executing marketing campaigns—working with employees to find their unique brand voice and prepare them for navigating the complexities of digital marketing Garnered a reputation as a visionary thought leader capable of transforming branding through effective communications and outreach—leveraging expertise and a passion for creative ideology, innovation, and compelling storytelling to effortlessly drive meaningful engagement and awareness Established a web presence to expand reach, developing a content strategy for use across platforms while maintaining brand visibility—monitoring engagement data and KPIs to optimize marketing, outreach, and engagement plans as needed Launched outreach and engagement strategies that included an overhaul of digital content and a data-driven approach to development that allowed for the monitoring of performance analytics across active channels Show less
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Alloy Workshop
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing Consultant
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May 2020 - Jun 2023
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TrueTech Bridge
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United States
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Civil Engineering
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1 - 100 Employee
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Independent Marketing Consultant
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Aug 2019 - Jun 2023
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Independent Marketing Consultant
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Mar 2017 - Jun 2023
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Springpoint Structural
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United States
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Civil Engineering
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1 - 100 Employee
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Marketing Consultant
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Mar 2018 - Jun 2023
Charlottesville, Virginia Area
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Inventure Holdings
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United States
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Investment Management
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1 - 100 Employee
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Sales & Marketing Consultant
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Mar 2017 - Jun 2023
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Orthodox Christian Network (OCN)
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United States
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Religious Institutions
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1 - 100 Employee
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Marketing Director
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Jan 2017 - Feb 2019
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Marketing Consultant
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Jan 2015 - Jul 2016
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Russ Reid Company
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Oct 2009 - Jun 2010
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Russ Reid Company
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Coordinator
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May 2006 - Aug 2007
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OMD USA
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United States
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Advertising Services
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700 & Above Employee
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Assistant Broadcast Negotiator
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Jul 2004 - May 2006
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NIELSEN MEDIA RESEARCH LIMITED
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Sales Assistant
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Jun 2003 - Jul 2004
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Education
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Virginia Tech
Bachelor of Science - BS, Marketing Management