Sales and Marketing Manager

• Jul 2022 - Present

Responsible for designing and implementing the data infrastructure to capture events and generate visual and actionable reports using Google Analytics 4, Heap Analytics and Google Data Studio to support the team. In addition, I develop, integrate and manage the sales and marketing automation processes through Customer.io and the HubSpot CRM, fully integrating cross-channel marketing campaigns that involve email marketing, cold DEM, LinkedIn Ads, Google Ads, social media, PR and events. Responsible for designing and implementing the data infrastructure to capture events and generate visual and actionable reports using Google Analytics 4, Heap Analytics and Google Data Studio to support the team. In addition, I develop, integrate and manage the sales and marketing automation processes through Customer.io and the HubSpot CRM, fully integrating cross-channel marketing campaigns that involve email marketing, cold DEM, LinkedIn Ads, Google Ads, social media, PR and events.

CEO & Founder

• Nov 2021 - Present

Founder and director of Treeonfy, for which I devised an omnichannel marketing strategy, supported the IT team in developing the prototype, currently in proof-of-concept. The mission is to raise awareness and provide affordable and accessible tools for people that strive to tackle the climate crisis. Open to having like-minded investors on board. Founder and director of Treeonfy, for which I devised an omnichannel marketing strategy, supported the IT team in developing the prototype, currently in proof-of-concept. The mission is to raise awareness and provide affordable and accessible tools for people that strive to tackle the climate crisis. Open to having like-minded investors on board.

Head of Growth Marketing

• May 2021 - Jun 2022

Digital Marketing Manager

• Jan 2019 - May 2021

Responsible to develop, lead and support the Digital Marketing Team through Lead Generation and Influencer Marketing strategies. Confident in managing 7 figures yearly budgets. Interacting with the CEO, on a daily basis, in order to design strategies and work toward market expansion, along with monitoring brand reputation. Our mission in Bidoo is to make Shopping a Game.

Chief Executive Officer

• 2015 - 2018

As a Founder, I have been involved in every single stage of the early life of the Company, developing the concept, designing MVP, conquering early adopters. I have taken care of the business development process with especially an eye for marketing strategy and for successfully raising private and public investments. As a Founder, I have been involved in every single stage of the early life of the Company, developing the concept, designing MVP, conquering early adopters. I have taken care of the business development process with especially an eye for marketing strategy and for successfully raising private and public investments.

Social Media & Event Manager

• 2012 - 2015