Experience

JTI Italia

• Italy
• Tobacco Manufacturing
• 1 - 100 Employee

• Combustible Group Manager

  • Feb 2023 - Present

• Digital Manager

  • Jan 2020 - Jan 2023

  • Lead the implementation of the Digital Ecosystem in Italy, including the setup of the Consumer Data Platform, the development of field Brand Ambassadors’ mobile app, online remote trial program and brand loyalty program• Definition and implementation of local Ploom brand Digital strategy, coordinating cross-functional project teams• KPI definition, performance analysis and reporting• Volume forecast projection for new launches.

• Brand Manager

  • Dec 2015 - Dec 2019

  - Since Jan'19 on Camel and Benson&Hedges brands, supported by one Brand Manager and one associate. - Sep'17-Dec'18 on Winston Brand, supported by one Brand associate - Jan'17-Aug'17 on Benson & Hedges, Glamour and Old Holborn brands.- Dec'15-Dec'16 on Benson & Hedges Brand.Responsibilities:• Manage the entire process involved in the creation, development and conclusion of Brand initiatives, as well as new pack development, Limited Editions, POSM development, new product launches;• Contribute to company business plan development, identifying the most relevant future Brand initiatives and developing business cases to support internal discussion at HQ level;• Manage cross-brands projects to implement new ongoing regulatory requirements, successfully coordinating with local and global colleagues to minimize components and finish goods write-off expenses;• Concept development and implementation of a Brand-driven POS clusterization, improving brand initiatives efficacy. Show less

• Market Research Associate

  • Oct 2013 - Nov 2015

  • Provide insightful and added value analysis to support the formulation of portfolio, brand, trade and distribution strategies. • Support the local implementation of international tracking studies and other ad hoc surveys (Local or HQ coordinated)• Development of complex Excel dashboards and analysis to support Marketing team in the sales and competitors data browsing• Definition of a predictive Market Model, to support volumes forecast

• Intern Market Research Intern

  • Mar 2013 - Sep 2013