Andrea M.
Chief Marketing Officer & Senior Business Developer at VideowindoW - Transform Windows Into Screens- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Italiano Native or bilingual proficiency
-
Inglese Professional working proficiency
-
Spagnolo Professional working proficiency
-
Francese Elementary proficiency
-
Greco Elementary proficiency
Topline Score
Bio
Borja Matheu
Andrea and I worked together at Philips where he was our team manager and venture lead. During this time, he has showed great visionary skills, team collaboration and the ability to motivate senior leadership to follow and fund his vision. An example is how he pioneered the most innovate project at Philips, Web3/NFT and metaverse, being a true change agent. Andrea also showed good empathy, transparency and the ability to understand the needs of the team during good times and during times of change. As every good leader and true intrapreneur, he is consistently resilient, authentic and highly adaptive and continues pushing through obstacles. There are tons of ideas and innovations in his mind that would bring millions to any business who provides the platform to develop these. A great pleasure working together and learning from you!
Duygu Baki
I was lucky enough to work for a Web3/Metaverse venture that Andrea managed. His ability to motivate and lead the team during uncertain times was truly impressive. I learned a lot about building an NFT product, where to start, how to shape, and move forward. His passion for immersive technologies, decentralized autonomous organizations (DAO), and the metaverses, plus his positive mood, and his flexibility at work helped me to become a Web3 enthusiast. He is a very humble and understanding leader. I appreciated his willingness to help me to improve my skillsets. He was highly collaborative and I am looking forward to working on one of his ventures again.
Marko Tuševljak
Over the past year, Andrea has shown great passion in working together on a promising white space opportunity online, to make the best of our brands and people behind them. With passion for high performance, he pushes myself and others in my teams to evaluate the role of e-Commerce from inception and throughout the project, empowering the team in the venture to size and realize the opportunity, and to make sure we maximize on the business potential of new products, as well make it more accessible for consumers. Perhaps, even more importantly, he brought other functions in to help us understanding and integrating the digital side of Foods. His consistent ambition to bring his best self and ask the right questions to provoke we also bring the best is refreshing and makes for a fantastic learning curve. Ultimately, Andrea co-creates the next vision for Foods with us in a positive and lean/agile manner, with strategic leadership, while making sure everything comes from a purposeful POV. He should continue with this approach to people and work.
Borja Matheu
Andrea and I worked together at Philips where he was our team manager and venture lead. During this time, he has showed great visionary skills, team collaboration and the ability to motivate senior leadership to follow and fund his vision. An example is how he pioneered the most innovate project at Philips, Web3/NFT and metaverse, being a true change agent. Andrea also showed good empathy, transparency and the ability to understand the needs of the team during good times and during times of change. As every good leader and true intrapreneur, he is consistently resilient, authentic and highly adaptive and continues pushing through obstacles. There are tons of ideas and innovations in his mind that would bring millions to any business who provides the platform to develop these. A great pleasure working together and learning from you!
Duygu Baki
I was lucky enough to work for a Web3/Metaverse venture that Andrea managed. His ability to motivate and lead the team during uncertain times was truly impressive. I learned a lot about building an NFT product, where to start, how to shape, and move forward. His passion for immersive technologies, decentralized autonomous organizations (DAO), and the metaverses, plus his positive mood, and his flexibility at work helped me to become a Web3 enthusiast. He is a very humble and understanding leader. I appreciated his willingness to help me to improve my skillsets. He was highly collaborative and I am looking forward to working on one of his ventures again.
Marko Tuševljak
Over the past year, Andrea has shown great passion in working together on a promising white space opportunity online, to make the best of our brands and people behind them. With passion for high performance, he pushes myself and others in my teams to evaluate the role of e-Commerce from inception and throughout the project, empowering the team in the venture to size and realize the opportunity, and to make sure we maximize on the business potential of new products, as well make it more accessible for consumers. Perhaps, even more importantly, he brought other functions in to help us understanding and integrating the digital side of Foods. His consistent ambition to bring his best self and ask the right questions to provoke we also bring the best is refreshing and makes for a fantastic learning curve. Ultimately, Andrea co-creates the next vision for Foods with us in a positive and lean/agile manner, with strategic leadership, while making sure everything comes from a purposeful POV. He should continue with this approach to people and work.
Borja Matheu
Andrea and I worked together at Philips where he was our team manager and venture lead. During this time, he has showed great visionary skills, team collaboration and the ability to motivate senior leadership to follow and fund his vision. An example is how he pioneered the most innovate project at Philips, Web3/NFT and metaverse, being a true change agent. Andrea also showed good empathy, transparency and the ability to understand the needs of the team during good times and during times of change. As every good leader and true intrapreneur, he is consistently resilient, authentic and highly adaptive and continues pushing through obstacles. There are tons of ideas and innovations in his mind that would bring millions to any business who provides the platform to develop these. A great pleasure working together and learning from you!
Duygu Baki
I was lucky enough to work for a Web3/Metaverse venture that Andrea managed. His ability to motivate and lead the team during uncertain times was truly impressive. I learned a lot about building an NFT product, where to start, how to shape, and move forward. His passion for immersive technologies, decentralized autonomous organizations (DAO), and the metaverses, plus his positive mood, and his flexibility at work helped me to become a Web3 enthusiast. He is a very humble and understanding leader. I appreciated his willingness to help me to improve my skillsets. He was highly collaborative and I am looking forward to working on one of his ventures again.
Marko Tuševljak
Over the past year, Andrea has shown great passion in working together on a promising white space opportunity online, to make the best of our brands and people behind them. With passion for high performance, he pushes myself and others in my teams to evaluate the role of e-Commerce from inception and throughout the project, empowering the team in the venture to size and realize the opportunity, and to make sure we maximize on the business potential of new products, as well make it more accessible for consumers. Perhaps, even more importantly, he brought other functions in to help us understanding and integrating the digital side of Foods. His consistent ambition to bring his best self and ask the right questions to provoke we also bring the best is refreshing and makes for a fantastic learning curve. Ultimately, Andrea co-creates the next vision for Foods with us in a positive and lean/agile manner, with strategic leadership, while making sure everything comes from a purposeful POV. He should continue with this approach to people and work.
Borja Matheu
Andrea and I worked together at Philips where he was our team manager and venture lead. During this time, he has showed great visionary skills, team collaboration and the ability to motivate senior leadership to follow and fund his vision. An example is how he pioneered the most innovate project at Philips, Web3/NFT and metaverse, being a true change agent. Andrea also showed good empathy, transparency and the ability to understand the needs of the team during good times and during times of change. As every good leader and true intrapreneur, he is consistently resilient, authentic and highly adaptive and continues pushing through obstacles. There are tons of ideas and innovations in his mind that would bring millions to any business who provides the platform to develop these. A great pleasure working together and learning from you!
Duygu Baki
I was lucky enough to work for a Web3/Metaverse venture that Andrea managed. His ability to motivate and lead the team during uncertain times was truly impressive. I learned a lot about building an NFT product, where to start, how to shape, and move forward. His passion for immersive technologies, decentralized autonomous organizations (DAO), and the metaverses, plus his positive mood, and his flexibility at work helped me to become a Web3 enthusiast. He is a very humble and understanding leader. I appreciated his willingness to help me to improve my skillsets. He was highly collaborative and I am looking forward to working on one of his ventures again.
Marko Tuševljak
Over the past year, Andrea has shown great passion in working together on a promising white space opportunity online, to make the best of our brands and people behind them. With passion for high performance, he pushes myself and others in my teams to evaluate the role of e-Commerce from inception and throughout the project, empowering the team in the venture to size and realize the opportunity, and to make sure we maximize on the business potential of new products, as well make it more accessible for consumers. Perhaps, even more importantly, he brought other functions in to help us understanding and integrating the digital side of Foods. His consistent ambition to bring his best self and ask the right questions to provoke we also bring the best is refreshing and makes for a fantastic learning curve. Ultimately, Andrea co-creates the next vision for Foods with us in a positive and lean/agile manner, with strategic leadership, while making sure everything comes from a purposeful POV. He should continue with this approach to people and work.
Credentials
-
AI for Business
Growth TribeMay, 2023- Nov, 2024 -
Executive Leadership Development
Stanford University Graduate School of BusinessMay, 2023- Nov, 2024 -
Maven Course Accelerator
MavenApr, 2023- Nov, 2024 -
Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)®
LinkedInDec, 2022- Nov, 2024 -
STEP (STrengthen your Effectiveness and Performance) Intensive Training
PhilipsDec, 2022- Nov, 2024 -
Product Management: Building a Product Strategy
LinkedInNov, 2022- Nov, 2024 -
UX Design Essentials
General AssemblyNov, 2022- Nov, 2024 -
Digital Marketing
Growth TribeSep, 2022- Nov, 2024 -
How Brands Should Enter The Metaverse And NFT Space
Nas Company (formerly Nas Academy)Sep, 2022- Nov, 2024 -
NFT Domains: The Future of Web3 Identity
Learnoverse by BitDegreeSep, 2022- Nov, 2024 -
Product Management: Building a Product Roadmap
LinkedInAug, 2022- Nov, 2024 -
Strategic Partnerships: Ecosystems and Platforms
LinkedInAug, 2022- Nov, 2024 -
Data & AI for Leaders
PhilipsJun, 2022- Nov, 2024 -
Digital Strategy
RSM Erasmus UniversityJun, 2022- Nov, 2024 -
Re-think Business | Lead Differently (Grade: Distinction)
Growth TribeJul, 2021- Nov, 2024 -
Venture Capital, Business Angels & Start Ups Workshop
INSEAD Executive EducationJul, 2021- Nov, 2024 -
Product Management Training
PhilipsMar, 2021- Nov, 2024 -
Focus Management & Resilience Training
Focus AcademyFeb, 2021- Nov, 2024 -
Building Digital Partnerships and Ecosystems 2021 (Grade: Distinction)
INSEAD Executive EducationJan, 2021- Nov, 2024 -
Advanced Business Case Training
PhilipsOct, 2020- Nov, 2024 -
Basic Lean Training
PhilipsSep, 2020- Nov, 2024 -
Gardening by Ron Finley
MasterClassAug, 2020- Nov, 2024 -
Interior Design by Kelly Wearstler
MasterClassAug, 2020- Nov, 2024 -
Business Communication Skills - Digital Learning Journey
UnileverDec, 2019- Nov, 2024 -
Marketing Foundation Training (Creative Creatures)
UnileverDec, 2019- Nov, 2024 -
Lecturer - Masterclass: Leadership Skills in the Amazon Era
Rotterdam School of Management, Erasmus UniversitySep, 2019- Nov, 2024 -
Start-up Financing
HEC Paris Executive EducationApr, 2019- Nov, 2024 -
Lean Startup Week Conference (2017)
Lean Startup Co.Oct, 2017- Nov, 2024 -
2017 Unilever Accelerator Program
InnoleapsMar, 2017- Nov, 2024 -
Innoleaps Startup & Business Model Innovation Masterclass
InnoleapsSep, 2016- Nov, 2024
Experience
-
VideowindoW - Transform Windows Into Screens
-
Netherlands
-
Advertising Services
-
1 - 100 Employee
-
Chief Marketing Officer & Senior Business Developer
-
Jun 2023 - Present
Videowindow is an innovative Dutch technological start-up revolutionizing how we perceive architectural spaces. Videowindow transforms glass façades into media devices and entertainment experiences using procedural generative AI, creating a unique blend of aesthetics and functionality. VideowindoW is a company shaping the future of AI applications in the real world. As the Chief Marketing Officer and Senior Business Developer, I play a pivotal role in shaping the company's growth and innovation strategies. I lead the team in driving marketing activities and business development, ensuring our efforts are data-driven and customer-focused. One of my key responsibilities is developing and implementing robust sales funnel strategies, optimizing marketing activities within different target audiences, and fostering strategic partnerships. I leverage my expertise in AI, digital marketing, and product leadership to align our go-to-market strategy with the company's vision and market opportunities. In addition to marketing and business development, I am actively involved in product development. I work closely with our tech team to ensure our offerings are not only technologically advanced but also cater to the needs of our customers. Stakeholder management is another crucial part of my role. I participate in Investor Board Meetings, leading discussions on sales and marketing, and work to build strong relationships with our customers, partners, and investors. This role allows me to utilize my skills in AI strategy development, product leadership, cross-functional team leadership, and data-driven decision-making. Show less
-
-
-
BlackCube
-
Netherlands
-
Technology, Information and Media
-
Founder, AI Strategist & Prompt Engineer, Generative Art Producer
-
Feb 2023 - Present
BlackCube is a pioneering venture into the realm of AI-driven generative art and applications. We are pushing the boundaries of human-AI interaction, creating new forms of expression and experimentation. As the founder of BlackCube, I've ventured into the unexplored domain of generative art, establishing a distinctive brand that offers AI tools and applications, AI-enhanced digital art prints, posters, merchandise, and a neo-urban clothing line. This unique enterprise caters to a technology-inclined, innovation-embracing customer base with a keen interest in AI progress. This undertaking has amplified my expertise in applied AI, technology integrations, eCommerce, and digital strategy. In my role, I am responsible for all dimensions of the business and its AI-driven offerings - from conceptualization to realization. This includes managing projects, fostering brand growth, creating content, developing a robust community, and crafting growth strategies. My work with BlackCube has allowed me to leverage my skills in AI strategy development, product leadership, cross-functional team leadership, and data-driven decision-making. Show less
-
-
-
Sefira Collections
-
Rotterdam, South Holland, Netherlands
-
Co-Founder & Head of Growth at Sefira Collections
-
Feb 2023 - Present
Sefira Collections is an artistic eco-system: an online boutique and art gallery that offers a unique blend of eco-friendly fashion and nature-inspired decor. Our mission is to promote sustainable living through our products, educating our customers about the environmental impact of their choices, and providing them with stylish, ethical alternatives. As the Co-Founder and Head of Growth of Sefira Collections, I orchestrate the strategic growth of our brand, which stands at the intersection of fashion, decor, and sustainability. I oversee a broad spectrum of operations, from marketing and financial management to project management and community development, driving our mission to promote sustainable living through our unique offerings. Leveraging my expertise in digital marketing and eCommerce, I employ data-driven strategies to enhance our brand identity, foster community engagement, and propel Sefira Collections towards becoming a leading name in sustainable fashion and home decor. In my role, I am dedicated to amplifying our brand's impact, fostering a culture of sustainability, and delivering stylish, ethical alternatives to our eco-conscious customers. Show less
-
-
-
DataDrivenInvestor
-
United States
-
Software Development
-
1 - 100 Employee
-
Web Content Writer & Business Author
-
Nov 2021 - Present
I write articles about business and product strategies, digital transformation, change management, leadership, DTC & eCommerce, subscription and membership models, Web3, AI, generative art, and much more. I write articles about business and product strategies, digital transformation, change management, leadership, DTC & eCommerce, subscription and membership models, Web3, AI, generative art, and much more.
-
-
-
Philips
-
Netherlands
-
Hospitals and Health Care
-
700 & Above Employee
-
Global Director - Venture Builder Web3 Membership Experience (NFT & Metaverse), Grooming and Beauty
-
Apr 2022 - Feb 2023
-
-
Global Director - Venture Leader DTC Subscriptions, Grooming and Beauty
-
Apr 2020 - Apr 2022
-
-
-
GLEAC
-
United Arab Emirates
-
Professional Training and Coaching
-
1 - 100 Employee
-
Business Mentor
-
Jan 2023 - Jan 2023
-
-
-
HUMANS
-
United Arab Emirates
-
Business Consulting and Services
-
1 - 100 Employee
-
Advisor/Mentor to HUMANS
-
Dec 2022 - Dec 2022
-
-
-
-
Social Media Community Manager and Discord Moderator
-
Oct 2021 - Oct 2022
-
-
-
Mapstr
-
France
-
Software Development
-
1 - 100 Employee
-
Investor
-
May 2022 - May 2022
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Senior Global eCommerce Manager - Head of Foods Division
-
Jan 2018 - Apr 2020
-
-
Senior Global Direct-to-Consumer eCommerce Co-Creation Manager @ The Hatchouse
-
Sep 2016 - Dec 2017
-
-
-
Amazon
-
United States
-
Software Development
-
700 & Above Employee
-
Country Deals Manager Italy and Spain
-
Jul 2015 - Aug 2016
-
-
Cross site, Deals & Events Manager
-
Jan 2014 - Jun 2015
-
-
Digital Marketing Manager and Brand Specialist Video Games, Italy
-
Jul 2012 - Dec 2013
-
-
LAUNCH TEAM - Digital Marketing & Shopping Catalogue Manager Entertainment, Italy
-
Apr 2011 - Jul 2012
-
-
-
Live Nation Entertainment
-
United States
-
Entertainment Providers
-
700 & Above Employee
-
Website Owner, Content Editor, Social Media Manager and IT Assistant
-
Oct 2009 - Mar 2011
-
-
-
Kelkoo Group
-
Technology, Information and Internet
-
100 - 200 Employee
-
Web Content Producer Italy and Spain
-
Jan 2009 - Oct 2009
-
-
-
Yahoo
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
Web Content Producer
-
May 2008 - Dec 2008
-
-
-
Blockbuster
-
United States
-
Retail
-
700 & Above Employee
-
Retail Specialist and Customer Service Support
-
Apr 2001 - Apr 2008
-
-
-
Campagnolo
-
Sporting Goods Manufacturing
-
100 - 200 Employee
-
Web Marketing Assistant
-
Nov 2007 - Mar 2008
-
-
Education
-
2023 - 2023
Stanford University Graduate School of Business
Executive Leadership Development, Organizational Leadership -
2023 -
Growth Tribe
Professional Certification, AI for Business -
2022 - 2022
RSM Erasmus University
Executive Certification, Digital Strategy -
2022 - 2022
Growth Tribe
Professional Certification, Digital Marketing -
2021 - 2021
Growth Tribe
Professional Certification: Antifragile Leadership, Organizational Leadership -
2020 - 2020
INSEAD
Executive Certification, Building Digital Partnerships, Alliances, New Business Models and Eco-systems -
2020 - 2020
Growth Tribe Academy
Professional Certification, Growth Hacking - Data-driven marketing to drive business growth via experimentation -
2017 - 2017
HEC Paris
Executive Certification, Business Model Innovation -
2007 - 2008
Università degli Studi di Verona
Master's degree, Human Resources Development -
2002 - 2007
Università degli Studi di Verona
Bachelor -
1996 - 2000
Liceo Scientifico
-
1996 - 2000
Liceo Scientifico Fracastoro
-
French classes at Amazon Paris
Community
