Experience

C2 Strategic Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Director, Business & Government Services

  • Jul 2021 - Present

• Senior Strategist

  • Mar 2018 - Present



Atria Senior Living

• United States
• Real Estate
• 700 & Above Employee

• Director, Public Relations

  • Sep 2016 - Jan 2018

  Within the marketing team, my role supports national strategic marketing and public relations initiatives, including new business and key partnerships for Atria. Within the marketing team, my role supports national strategic marketing and public relations initiatives, including new business and key partnerships for Atria.



New West Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Public Relations

  • Feb 2000 - Sep 2016

  I helped clients achieve success no matter the communications challenge. On any given day, I shaped strategy, wrote plans, pitched stories, developed presentations, managed crises and brought fresh thinking to marketing and public relations initiatives. I helped clients achieve success no matter the communications challenge. On any given day, I shaped strategy, wrote plans, pitched stories, developed presentations, managed crises and brought fresh thinking to marketing and public relations initiatives.



Pelfrey Associates/Hoskins Public Relations

• Account Executive

  • 1999 - 2000

  Working with The Kentucky Distillers Association, I connected foreign journalists from Brazil, Spain, The United Kingdom and Czech Republic with Kentucky Bourbon--America's Official Native Spirit. The result was extensive news coverage in each of the host countries' publications as well as industry trades. Working with The Kentucky Distillers Association, I connected foreign journalists from Brazil, Spain, The United Kingdom and Czech Republic with Kentucky Bourbon--America's Official Native Spirit. The result was extensive news coverage in each of the host countries' publications as well as industry trades.



PowerScoppechio

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • 1997 - 1999

  I worked with KFC and Tricon Global Restaurants developing internal communications programs, videos and a variety of public relations initiatives. I wrote newsletters and brochures for the University of Louisville Hospital (now UofL Health Care). I worked with KFC and Tricon Global Restaurants developing internal communications programs, videos and a variety of public relations initiatives. I wrote newsletters and brochures for the University of Louisville Hospital (now UofL Health Care).