Andrea Rice

Director of Sales - Northeast & Mid Atlantic at A.JAFFE
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Location
Doylestown, Pennsylvania, United States, US

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Experience

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Director of Sales - Northeast & Mid Atlantic
      • Feb 2019 - Present

      Manage A.JAFFE, Fire & Ice, and Private Label business at 60+ doors throughout the Northeast & Mid-Atlantic regions. Support business growth initiatives by prospecting and establishing new doors, coordinating and attending a vigorous bridal event calendar, hosting selling days at key retailers, and attending national trade shows. Effectively and quickly learned a new detail–oriented commodity business encompassing customization, price modifications, a robust memo program, and several different divisions ranging from diamond basics, semi-mounts, and loose diamonds. Show less

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Account Executive
      • Feb 2018 - Present

      Manage jewelry business for 30+ accounts throughout the Mid-Atlantic region. Actively building territory and driving sales volume within the luxury Independent channel for newly established fine fashion jewelry brand. Support growth for additional product categories including handbags and eyewear. Initiate constructive selling strategies to support business development and growth such as trunk shows, pop–up shops, and cold–call prospecting. Manage jewelry business for 30+ accounts throughout the Mid-Atlantic region. Actively building territory and driving sales volume within the luxury Independent channel for newly established fine fashion jewelry brand. Support growth for additional product categories including handbags and eyewear. Initiate constructive selling strategies to support business development and growth such as trunk shows, pop–up shops, and cold–call prospecting.

    • United States
    • Retail
    • 700 & Above Employee
    • Account Executive MICHELE Watches, Burberry, Tory Burch and Zodiac
      • Feb 2015 - Feb 2018

      Awarded "2017 Most Valuable Player" for Fossil Luxury Sales Division.Managed MICHELE watch business for over 50 Independent retail accounts at 77 doors throughout the Northeast and Mid-Atlantic regions.Facilitated complex travel calendar and attended national trade shows including JCK and CoutureTime.

    • Luxury Account Representative
      • Feb 2010 - Feb 2015

      Planned and executed high volume sales events for MICHELE watches at national luxury accounts. Built and replenished trunk orders based off of productivity. Kept pulse on customers through trunk shows and communicated relevant sales information to design and sales team in order to increase productivity of trunks.Provided in-depth support for 25 doors in the Northeast and Capitol Regions consisting of monthly and quarterly field visits, overseeing inventory levels, providing constant communication to account partners, and participating in store events such as trainings, staff meetings and special customer events.Directed Selling Specialist program at Bloomingdale's; supported Account Executive's sales initiatives and motivated team by providing consistent communication regarding sales performance, creating and managing reporting tools, developing and maintaining bonus payout program, and providing overall store support.Managed national account relationships for store personnel trainings. Hosted over 200 trainings at luxury accounts, increasing product knowledge at the store level on MICHELE and all other Fossil Licensed and Luxury brands. Show less

    • Arrow Territory Manager
      • Nov 2007 - Feb 2010

      Managed over 15 product categories, including Fossil Licensed and Luxury brands, in 9 major department stores throughout the Philadelphia region. Partnered with Regional, Store and Department Managers to facilitate maximum sales potential for each brand on the sales floor.Liaison between Fossil corporate office and each store, constantly providing real-time relevant sales information such as updates on inventory, real estate, and competition.Managed Merchandise Coordinators in surrounding region. Visited monthly to perform in-store training. Conducted Performance Reviews every six months. Hired, trained and managed Brand Representatives for seasonal sales help throughout the year. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Event Marketing Associate
      • Oct 2006 - May 2007

      Participated on a team that planned and executed high profile Marketing and Public Relations programs including QVC Presents "FFANY Shoes on Sale" and QVC Presents "Super Saturday Live" by constructing press release kits, creating program schedules, organizing collateral, updating vendor contact databases and assisting with customer relations. Promoted an on-air charity event for 3,000+ employees by creating and coordinating a raffle that generated funds and awareness for breast cancer research. Donations for the entire event totaled $3.1 million that year. Solicited national consumer magazines for print public service announcement (PSA) placement for large-scale fundraiser events. Processed insertion orders to ensure specifications arrived in a timely manner. Show less

Education

  • Philadelphia University
    Master, Business Administration
    2006 - 2007
  • Philadelphia University
    Bachelor of Science, Fashion Merchandising
    2002 - 2006

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