Andrea Hervas

Ejecutiva de cuentas BTL at MP Marketing Group
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Contact Information
Location
MX
Languages
  • Catalán Native or bilingual proficiency
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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Raquel G.

Andrea es una persona con mucho entusiasmo y ganas de aprender constantes. Lo mejor de todo es que es con la mayor de sus sonrisas. Dinámica, empática, trabajadora, tenaz son algunos de sus atributos. No dudaría en tenerla en mi equipo de nuevo en ningún momento.

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Experience

    • Mexico
    • Marketing Services
    • 100 - 200 Employee
    • Ejecutiva de cuentas BTL
      • Jun 2022 - Present

      Nos enfocamos en potenciar tu marca a través de eventos, exposiciones, experiencias, promociones, activaciones y branded content. Nos enfocamos en potenciar tu marca a través de eventos, exposiciones, experiencias, promociones, activaciones y branded content.

    • Spain
    • Food and Beverage Services
    • 300 - 400 Employee
    • Senior Brand Manager
      • Jan 2022 - May 2022

      - Responsible of the nuts sector. - Reporting to the Marketing management team and supporting the execution of the Marketing Plan.- Conception and development of Brand Strategy and Brand Plans, to activate all touchpoints: on trade, off trade, events, press and digital.- Experience in the sales analysis to better understand brand performance in the market vs other players. - Member of the project development team that decides which projects will be carried out by analyzing the opportunities and their implications.- Developing and leading projects according to the company's needs and market trends (new products, saving projects, packaging projects, improvements and operational projects...).- Managing the implementation of new products and promotional plans with the departments involved.- Sales forecasts execution.

    • Brand Manager
      • Jul 2019 - Jan 2022

      - Support in the categories of chips snacks and nuts.- Support in the execution of the Marketing Plan.- Developed support materials for the sales team (customer presentations...).- Developed and lead projects related to product innovation, savings, improvements and operational projects.- Market and internal data analysis. Competitors tracking and sales performance.- Analysis of the actions undertaken and their follow-up. - Identification of market opportunities (channel trends and categories) and monitor the behavior of the competitors.

    • Spain
    • Food and Beverage Services
    • 300 - 400 Employee
    • Commercial Assistant
      • Jun 2018 - May 2019

      - Development and preparation of commercial proposals derived from private and public tenders of the company.

    • Purchasing Support
      • Apr 2018 - Oct 2018

      - Support in the purchasing department.

Education

  • EAE Business School
    Máster, Máster en Dirección de Marketing y Ventas
    2019 - 2021
  • Hogeschool van Arnhem en Nijmegen (HAN)
    Erasmus Program
    2017 - 2018
  • Universitat de Barcelona
    Grado en Administración y Dirección de Empresas, Administración y gestión de empresas, general
    2013 - 2018
  • Imagina, Estrategia Digital
    Curso de Marketing Digital y Social Media, Marketing
    2016 - 2016
  • La Salle
    Bachillerato, Ciencias sociales
    2010 - 2012

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