Experience

Scream Blue Murder Ltd

• Graphic Design
• 1 - 100 Employee

• Marketing Catalyst

  • Jun 2021 - Present



All About The Message

• United Kingdom
• Advertising Services

• Owner and Managing Director

  • May 2015 - Present

  All About The Message offers tailored marketing solutions with passion, creativity and style – one size does not fit all! Need help planning a specific campaign? An extra pair of hands to make it happen? Some fresh ideas on how to develop your marketing strategy? Or a nudge in the right direction around your internal communications? I work alongside teams to add value and make things happen. Specialities: • Copywriting and proofreading • Marketing strategy and planning • Campaign management • Integrated marketing communications • Internal communications strategy, planning and delivery • Social media Got a story? Share it with me. Stuck on how to talk to your customers? Get in touch and let’s see how we can work together. Show less



Institute of Directors (IoD)

• United Kingdom
• Non-profit Organizations
• 200 - 300 Employee

• IoD Ambassador - Marketing & Communications

  • May 2019 - Aug 2021



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• Communications Lead - IT & Change (Guidewire Programme)

  • Nov 2012 - May 2014

  Communications Lead for a multi million pound Commercial Transformation programme to implement a new policy and claims administration system, called Guidewire, into the UK. Responsible for creating and implementing both an internal and external communications programme supporting both internal audiences (programme and key business stakeholders) and external audiences (customers that would be using Guidewire.)Identified audiences, delivered both high level and detailed messages via new and existing channels, managed stakeholders via Senior Leadership team meetings. Show less

• Internal Communications Manager - General & Life Insurance

  • Nov 2008 - Nov 2012

  Created, managed and delivered internal communications campaigns for UK wide audiences using both traditional and bespoke channels. Traditional channels included publishing articles on company intranet, Director email updates, DVD huddle packs, internal newspapers, open sessions/town halls. Developing more bespoke channels involved working with a Communications Agency creating interactive showcases, internal PR stunts, leaflet drops and competitions to help engage employees and reinforce messages further.As Internal Communications Lead for the re-brand of Norwich Union to Aviva for the General Insurance business, I developed and launched a mixed media campaign targeting 20,000 employees across 58 locations in the UK which was a 2009 'Communicators in Business' Awards finalist. Show less

• Marketing Consultant - Home & Motor Insurance

  • Dec 2005 - Nov 2008

  Developed and executed creative marketing campaigns supporting car and home insurance product launches. This included media planning and creative recommendations for national TV, outdoor, regional press and radio advertising which was fully integrated and leveraged via trade and consumer PR. Managed internal communications campaign to share supporting messages into customer contact centres. As an on-line marketer, optimised product and brand search, display and direct response advertising, providing insight into key drivers of business performance. Show less



AFA

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager - Training & Management Consultancy

  • Nov 2004 - Oct 2005

  Planned and executed marketing activity to raise awareness of AFA and their product offering. This included trade press advertising and SEO as well as event management; organising AFA Directors as keynote speakers; maximising PR and sales opportunities. Account Manager for 45 clients from both Public and Private sectors, including organising and tailoring project management training for a multi-billion pound energy supplier. Planned and executed marketing activity to raise awareness of AFA and their product offering. This included trade press advertising and SEO as well as event management; organising AFA Directors as keynote speakers; maximising PR and sales opportunities. Account Manager for 45 clients from both Public and Private sectors, including organising and tailoring project management training for a multi-billion pound energy supplier.



Archant

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Manager - Eastern Daily Press Newspaper

  • Dec 2000 - Nov 2004

  Responsible for strategic and tactical marketing, consumer and trade promotions, advertising, PR and consumer research. Re-launched the Saturday newspaper as part of the EDP's biggest marketing campaign. Activity included local cinema, bus, radio and outdoor advertising in addition to PR stunts and consumer and trade promotions through 900 Norfolk based newsagents. Raised awareness of editorial initiatives using marketing and PR activity. Pitched for and secured funding for sponsorship of EDP promotions with third party companies. Launched new radio campaign to support a re-launched job section in Thursday's EDP which won 'Best Promotional Advert' at the Newspaper Society Awards in 2001. Show less



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Brand Manager - Frozen & Chilled Foods

  • Apr 1999 - Dec 2000

  Strategic and tactical marketing of Hula Hoops Frozen Mealtime Potato Rings. Co-ordinated and negotiated product licensing agreements with third parties to introduce new product lines and incremental revenue into the frozen potato products market. Managed supermarket promotional activity including product sampling, store promotions, radio and six sheet poster advertising. Co-ordinated PR campaigns using teen bands and celebrity chefs. Strategic and tactical marketing of Hula Hoops Frozen Mealtime Potato Rings. Co-ordinated and negotiated product licensing agreements with third parties to introduce new product lines and incremental revenue into the frozen potato products market. Managed supermarket promotional activity including product sampling, store promotions, radio and six sheet poster advertising. Co-ordinated PR campaigns using teen bands and celebrity chefs.



Whitworths Ltd

• United Kingdom
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Product Category Manager - Home Baking & Home Cooking Products

  • Jan 1997 - Apr 1999

  Developed and launched new home cooking and baking products, generating incremental sales revenue through additional supermarket listings. Supported launches with in store sampling and retailer promotions, new pack design and advertising at the BBC Good Food Show. Developed and launched new home cooking and baking products, generating incremental sales revenue through additional supermarket listings. Supported launches with in store sampling and retailer promotions, new pack design and advertising at the BBC Good Food Show.



Glisten Confectionery

• Food and Beverage Services
• 1 - 100 Employee

• Marketing Assistant - Halo Foods

  • Mar 1996 - Oct 1996

  Co-ordinated UK wide Halo snack bar re-launch activity. This included mall sampling and couponing, radio advertising and new pack development and design. Analysed and interpreted Nielsen sales data to senior management. Co-ordinated UK wide Halo snack bar re-launch activity. This included mall sampling and couponing, radio advertising and new pack development and design. Analysed and interpreted Nielsen sales data to senior management.