Experience

Kidalos

• Spain
• Entertainment Providers
• 1 - 100 Employee

• Responsable de Marketing | Co-Founder

  • Oct 2021 - Present

  Brand building and recognition: - Brand creation from the scratch (marketing mix). - Establish and lead strategies with partners and stakeholders. - Work on visibility within the ecosystem and the sector, with participation and presentation in high profile events. - PR in media of interest. Formulation of the marketing and sales plan: - Design and implementation of marketing strategies and campaigns with a data-based approach. - Traffic acquisition through content strategies in both organic (RRSS, blogs, interviews...) and paid media (Facebook Ads and Google Ads). - Lead nurturing through email marketing and content strategies. - Implementation of funnels to convert leads into customers. - Inbound and outbound strategies. Product and performance improvement: - Gather feedback to improve customer retention (satisfaction surveys, 1to1 interviews, Focus groups, Net Promoter Score). - Implementation UX/UI tests to establish product improvements. - Generation and prioritization of ideas for product improvement. - Conversion optimization (CRO). - KPIs analysis to improve ROI and ROAS. Show less



ANGrup

• Spain
• Restaurants
• 100 - 200 Employee

• Brand Manager Marketing

  • Jan 2019 - Sep 2021

  Multi-brand manager: Design, implementation and control of the Marketing Plan, with compliance with kpi's. Communication strategy and brand loyalty. Dynamization of the different databases by brand and store. Retail MK (tactical actions) commercial and marketing to energize restaurants and improve competitive and commercial capacity. Sales analysis, margins and pricing strategy. Coordination of external teams (design, PR, Influencer Marketing...). Re-branding & brand re-positioning: Brand reputation, new product, feel&look, web, improvement of consumer experience and new communication strategy and launch start-up. Show less



Advantoures

• Barcelona y alrededores, España

• Entrepreneur

  • Feb 2018 - Apr 2019



Furgosfera Magazine

• Spain
• Newspaper Publishing
• 1 - 100 Employee

• Social Media Manager Freelance

  • Aug 2018 - Feb 2019



LeaderB2B

• Spain
• Marketing Services
• 1 - 100 Employee

• Marketing y ventas

  • Dec 2013 - Jul 2014