Andrea Cascia
Director, Business Development at Global Golf Post- Claim this Profile
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Bio
Bryan Torgerson
Andrea is a true professional and understands the role of a marketing manager / director. She can multi-task and deliver projects on-time to a broad group of people which include marketing coordinators, managers, directors, creative / advertising groups and senior level executives. She understands brand initiatives on a global scale and would be a valuable team member for any marketing team.
Dan Beamer
Andrea Cascia is an extremely talented marketing professional because she makes it a point to deeply understand the markets that she serves - the needs of the client partners, the customers and, of course the end user. One of her greatest strengths is in relationship building. She does this by being both professional and personable - ALWAYS following up and meeting her commitments.
Bryan Torgerson
Andrea is a true professional and understands the role of a marketing manager / director. She can multi-task and deliver projects on-time to a broad group of people which include marketing coordinators, managers, directors, creative / advertising groups and senior level executives. She understands brand initiatives on a global scale and would be a valuable team member for any marketing team.
Dan Beamer
Andrea Cascia is an extremely talented marketing professional because she makes it a point to deeply understand the markets that she serves - the needs of the client partners, the customers and, of course the end user. One of her greatest strengths is in relationship building. She does this by being both professional and personable - ALWAYS following up and meeting her commitments.
Bryan Torgerson
Andrea is a true professional and understands the role of a marketing manager / director. She can multi-task and deliver projects on-time to a broad group of people which include marketing coordinators, managers, directors, creative / advertising groups and senior level executives. She understands brand initiatives on a global scale and would be a valuable team member for any marketing team.
Dan Beamer
Andrea Cascia is an extremely talented marketing professional because she makes it a point to deeply understand the markets that she serves - the needs of the client partners, the customers and, of course the end user. One of her greatest strengths is in relationship building. She does this by being both professional and personable - ALWAYS following up and meeting her commitments.
Bryan Torgerson
Andrea is a true professional and understands the role of a marketing manager / director. She can multi-task and deliver projects on-time to a broad group of people which include marketing coordinators, managers, directors, creative / advertising groups and senior level executives. She understands brand initiatives on a global scale and would be a valuable team member for any marketing team.
Dan Beamer
Andrea Cascia is an extremely talented marketing professional because she makes it a point to deeply understand the markets that she serves - the needs of the client partners, the customers and, of course the end user. One of her greatest strengths is in relationship building. She does this by being both professional and personable - ALWAYS following up and meeting her commitments.
Experience
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Global Golf Post
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United States
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Online Media
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1 - 100 Employee
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Director, Business Development
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Jan 2023 - Present
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AmateurGolf.com
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United States
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Media and Telecommunications
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1 - 100 Employee
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Business Development
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Nov 2022 - Jan 2023
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Buffalo Groupe
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United States
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Advertising Services
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1 - 100 Employee
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Senior Director, Business Development
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Nov 2021 - May 2022
Managed, monitored, and proactively assessed business development opportunities across industries of golf, fitness, travel, resort, and outdoor lifestyle. Identified and assessed potential opportunities with data, digital, media, events, and creative. Developed revenue-generating solutions by following the Lappin 180 business development philosophy to be recognized as a Trusted Advisor to clients and prospects. Identified and vetted opportunities, pitched and closed new business for (4) full service marketing/research agencies. Increased revenue through generation of leads. Designed and pitched advertising sponsorship packages to endemic clients for SI Golf/Morning Read (B2C) and The First Call (B2B). Reviewed performance with client at close of sponsorships, and offered guidance to improve analytics for future campaigns. Built and enhanced relationships with clients and prospects, with a focus on decision-makers and the most senior levels within the organization. Provided market feedback to the Executive Team regarding competitive offerings, prospect needs, and helped identify/curate additional service development ideas.
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Global Golf Post
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United States
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Online Media
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1 - 100 Employee
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National Sales Manager
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Apr 2013 - Nov 2021
Managed and sold digital advertising packages to golf equipment/grip/shaft manufacturers, apparel companies, and golf resorts. Designed and conducted impactful, inter-active sales presentations, utilizing digital examples to demonstrate platform capabilities and advertising benefits of digital media. Analyzed and tracked engagement metrics and created monthly performance reports by advertiser. Reviewed monthly analytics with clients to offer guidance in improving consumer engagement, and increased ad performance within the publication. Attended PGA Trade Shows to service current clients. Presented sales proposals to prospective clients for future advertising opportunities increased revenue nationally.
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Callaway Golf
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United States
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Sporting Goods Manufacturing
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700 & Above Employee
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Manager, Global Marketing Communications
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Jun 1998 - Nov 2012
Developed Print/TV/Digital communications with global advertising agency to create both B2B and B2C messaging culturally relevant for each market. Tailored communications based local advertising laws and culture. Managed global marketing teams through bi-weekly video conferencing to review advertising campaigns for each product launch. Counseled global markets with proper logo use, PMS colors, and fonts for development of all local marketing collateral / communications. Trained, coached, and mentored new marketing teams globally following company acquisitions. Partnered with US merchandising team to explore/execute premium merchandising solutions for golf retail worldwide to obtain cost efficiencies. Launched a consistent merchandising program across 20 countries and increased global retail sales by 20% within first year. Saved company over $250K in global production costs by executing global production runs for merchandising requirements. Scheduled and implemented international media visits and led media tours through R & D. Facilitated Q & A sessions with top executives and tailored interview questions based on specific regional needs of each media outlet. Launched internal global sharing site to convey best practices / successful local marketing programs across all markets. Saved company over $50K in global production costs as regions became aware of successful local marketing programs and promotions that could be executed regionally for a shared cost. Created global retailer sales training program with US sales team and outside vendor to obtain global brand consistency for sales training at retail. Evaluated success of retailer training program through specific metrics to ensure retail staff retained important feature and benefit information throughout each new product life cycle.
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Education
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Randolph-Macon College
B.A., Business / Economics
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