Senior Customer Success Manager

• Jun 2021 - Present

- Leading a portfolio of high-value enterprise accounts, focusing on the Spanish market, serving as the primary POC for strategic planning, relationship building, and problem resolution. Collaborating with key stakeholders to align their business goals with Infinity, to increase customer retention and expansion opportunities. - Initiating regular proactive outreach to customers, providing insights, best practices, and tailored recommendations to optimize their utilization of the Infinity solution. - Identifying opportunities for upsells, cross-sells, and expansions based on a deep understanding of customers needs. - Advocating for customer needs and feedback within the company, collaborating cross-functionally to ensure product enhancements and feature requests are addressed promptly. - Developing and executing customer success plans aligned with each client's unique objectives, to ensure they acheive their desired outcomes with Infinity. - Working on customer retention and expansion, by cultivating strong relationships, showcasing ongoing value, and collaborating with the sales team to drive revenue growth. - Anticipating and mitigating customer risks, employing a proactive approach to manage churn and enhance customer satisfaction. Successfully turned around at-risk accounts through strategic intervention and tailored solutions. - Coordinating between team leaders and Management to implement best practices, refining processes, and achieve continuous improvement within the CS team. Show less

Senior Sales Manager

• Sep 2020 - May 2021

- Promoted Tradedoubler's suite of affiliate network solutions, developing a strong pipeline and tailoring offerings and drive sustainable revenue growth. - Cultivated and nurtured relationships with prospects to establish Tradedoubler as a trusted partner. Collaborated closely to align our services with their business goals, ensuring mutual success. - Applied a consultative approach to identify prospects and new customers pain points and opportunities, effectively positioning Tradedoubler's solutions as innovative answers to their affiliate marketing challenges. - Collaborated seamlessly with cross-functional teams, including Publishers, Accounts and Tech, to ensure successful execution of sales strategies and campaigns. - Crafted persuasive proposals that articulated the unique value propositions of our affiliate network solutions, effectively addressing client objectives and securing new business. - Finalized agreements that balanced client requirements with company goals, ensuring mutually beneficial partnerships. Show less

Customer Success Manager, Advertising Solutions

• Dec 2018 - Apr 2020

Managed the global partner portfolio encompassing direct clients, agencies, and affiliate networks for LIFULL Connect's Advertising Solutions across EUR, North & LATAM America, and APAC markets. - Spearheaded end-to-end sales cycle, from prospecting to closure, resulting in consistent sales growth. - Devised and executed lead/sale generation campaigns for diverse advertising solutions (Display, Native, Push, Emailing) and commission models (CPA, CPL, CPC, CPM, CPD, CPV). Monitored campaign effectiveness, devised strategies to bolster conversion rates, and enhance campaign quality. - Shaped the Affiliate Marketing strategy as the Affiliate Manager for the Advertising Solutions business unit. - Leveraged data analysis to maintain uniform customer experiences. Monitored performance, identified enhancements, and proposed strategies for revenue escalation. - Delivered technical support, established customer-centric policies, and ensured accurate campaign measurement. - Formulated and executed strategic plans, presenting briefings and campaign proposals. - Collaborated with the sales team in finalizing commercial agreements. - Nurtured customer satisfaction, facilitated renewals, and collaborated with Sales for cross and up-selling. - Supervised customer success personnel and coordinated cross-functionally to fulfill customer needs. Show less

Client Development Manager

• Dec 2017 - Dec 2018

Responsible for increasing revenue and Tradedoubler gross profit by managing a portfolio of affiliate programs for the Spanish market, working with local and international clients: - Cultivated and nurtured client relationships, translating into profound insights into their business goals. - Acted as the primary POC for both the client's portfolio and affiliated publishers, delivering unparalleled support. - Devised and executed comprehensive strategies, plans, and initiatives aimed at amplifying lead generation and sales figures. Diligently monitored and optimized key performance indicators (KPIs) for each Affiliate Program. - Worked on affiliates/publishers recruitment, activation, and optimization strategies that resonated with customer objectives. Designed action plans and proposals for publishers to enhance program effectiveness. - Applied revenue forecasting, identifying growth opportunities and mitigating potential risks. - Shared specialized expertise, delivering training and consultation on affiliate marketing's best practices and strategies to clients. - Facilitated agreement renewals, skillfully upselling and cross-selling pertinent services. Presented precise financial projections while collaborating seamlessly with the Sales team. Show less

Senior Marketing Coordinator

• Jun 2016 - Dec 2017

Responsible of developing, planning, executing and controlling online marketing strategies and activities for all five LETS brands. - Implemented marketing and advertising campaigns, and established, monitored, and evaluated KPIs, meticulously tracking ROI for each campaign. - Drove SEO efforts through keyword optimization, competitor analysis, enhanced website usability, user experience optimization, link building, and constant site monitoring. Ensured top-tier web analytics and quality auditing including sitemaps and server speed. - Managed SEM campaigns across search networks, display networks, and remarketing, effectively driving targeted traffic and optimizing campaign outcomes. - Actively pursued business development opportunities, fostering partnerships, and networking to amplify brand reach and presence. - Directed content creation, delivery, editing, and optimization of marketing materials. Developed compelling funnels, scripts, and content-driven sales strategies. Displayed adept copywriting skills. - Utilized database management and CRM systems to orchestrate impactful email marketing initiatives, nurturing customer relationships and engagement. - Led the planning, management, and logistical aspects of both on-site and online events, including webinars, ensuring seamless execution and impactful engagement. - Conducted thorough market analysis to uncover new business prospects, and aligned communication strategies with key media contacts and customers. Show less

Panel Administrator, Market research studies, UK (Global Technology Operations)

• Feb 2014 - Feb 2015

Project Manager Jr.

• Sep 2012 - Sep 2013

Journalist trainee at NTN24.com

• Aug 2010 - Dec 2010