Experience

Digital Dominance

• Sweden
• Advertising Services
• 1 - 100 Employee

• Senior Digital Marketing Consultant

  • Nov 2022 - Present

  Stockholm, Stockholm County, Sweden Digital Dominance - Agency of the year in Sweden 2022 - with deep rooted digital marketing expertise and a lot of love for the clients. Main responsibilities: • Sales and business development • Strategy and project management • SEM: Google Ads and Bing Ads • SEO: On page, and technical • SoMe organic and paid mainly on Meta and LinkedIn



Verseau Paris

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder

  • Sep 2020 - Present

  Paris, Île-de-France, France Verseau Paris (www.verseau.paris) is sustainable clothing brand bringing French know-how to plus-size fashion. • Product development, fabric sourcing, partner sourcing, product design. • Business plan and financial projection to secure funding; loans from France Active and Credit Agricole. • Marketing strategy and execution: Social media, Google ads, Influencer marketing, Social display, PR, Partnerships and events.



Evaneos

• France
• Travel Arrangements
• 100 - 200 Employee

• Marketing Manager Scandinavia

  • Aug 2016 - Jul 2020

  Paris, Île-de-France, France Launching Evaneos, the first online platform connecting travelers directly with local travel agents, in Sweden and Denmark. Main responsibilities: • Defining the marketing strategy for SE and DK in line with the global strategy • Budget & roadmap planning (i.e. Revenue, EBITDA) with focus on aggressive growth • Traffic acquisition and lead generation via SEA, SEO, CRM and CPC/Display. Continuous analysis and ROI optimization • PRM & CRM, email marketing and optimization of customer… Show more Launching Evaneos, the first online platform connecting travelers directly with local travel agents, in Sweden and Denmark. Main responsibilities: • Defining the marketing strategy for SE and DK in line with the global strategy • Budget & roadmap planning (i.e. Revenue, EBITDA) with focus on aggressive growth • Traffic acquisition and lead generation via SEA, SEO, CRM and CPC/Display. Continuous analysis and ROI optimization • PRM & CRM, email marketing and optimization of customer satisfaction and loyalty • Building the market specific Social Media and Content Marketing Strategy in line with the overall brand vision • Product & catalogue optimization: improving conversion rate (+46% over all) and sales rate through optimisation and adaptation of Evaneos travel offer to the SE/DK market specifics Show less



Lengow

• France
• Internet Publishing
• 100 - 200 Employee

• Ecommerce Business Developer

  • Mar 2015 - Jun 2016

  Paris, Île-de-France, France ​​Lengow is a SaaS eCommerce solution and feed optimization tool that enables ecommerce companies to integrate, manage and optimize their online marketing and sales across hundreds of channels including Amazon, eBay, Google Shopping and Facebook. • Developed the Scandinavian market: identifying opportunities, analyzing the needs of the market and the competitive landscape. • Handling full sales cycle: prospecting, negotiation and closing, after sales integration and training, account… Show more ​​Lengow is a SaaS eCommerce solution and feed optimization tool that enables ecommerce companies to integrate, manage and optimize their online marketing and sales across hundreds of channels including Amazon, eBay, Google Shopping and Facebook. • Developed the Scandinavian market: identifying opportunities, analyzing the needs of the market and the competitive landscape. • Handling full sales cycle: prospecting, negotiation and closing, after sales integration and training, account management and upselling. • Assisting companies in their digital strategies with international, cross border focus, aiding the optimization of CPC (Google Shopping) as well as marketplace channels such as Amazon. Show less



Jumia Group

• Nigeria
• Technology, Information and Internet
• 700 & Above Employee

• Mobile Marketing Manager

  • Feb 2014 - Feb 2015

  Paris Area, France Responsible for the mobile marketing at Jumia, the biggest ecommerce company in Africa: • In charge of paid and non-paid channels for the applications and mobile website, driving over all revenue growth in 5+ countries. Working closely with all marketing functions, SEM, SEO, CRM, Display, Category Management and Onsite. • Managing all user acquisition, developing reporting and analysis for improvement of performance. • Overseeing the onsite and merchandising to boost performance… Show more Responsible for the mobile marketing at Jumia, the biggest ecommerce company in Africa: • In charge of paid and non-paid channels for the applications and mobile website, driving over all revenue growth in 5+ countries. Working closely with all marketing functions, SEM, SEO, CRM, Display, Category Management and Onsite. • Managing all user acquisition, developing reporting and analysis for improvement of performance. • Overseeing the onsite and merchandising to boost performance. Leading design and development of marketing material, mobile related landing pages and app store optimization. • In charge of technical QA of the app, functioning as liaison between marketing and the tech-team. Show less



AppGratis

• France
• Technology, Information and Internet
• 1 - 100 Employee

• International Business Developer

  • Jun 2012 - Nov 2013

  Paris Area, France Premium app discovery network spanning 120 countries and 12 million mobile users. AppGratis is the best way to get your app downloaded by millions of people, no incentives attached. - Advising companies in their app lunch media strategy - Developed and managed a 500+ Client portfolio from the US/UK/Russia and Spain - Represented AppGratis at different events such as the Facebook Developer Conference (London), the Mobile World Congress (Barcelona) or the Game Developer Conference… Show more Premium app discovery network spanning 120 countries and 12 million mobile users. AppGratis is the best way to get your app downloaded by millions of people, no incentives attached. - Advising companies in their app lunch media strategy - Developed and managed a 500+ Client portfolio from the US/UK/Russia and Spain - Represented AppGratis at different events such as the Facebook Developer Conference (London), the Mobile World Congress (Barcelona) or the Game Developer Conference (San Francisco) - Generally generating over 500K€ revenue per quarter overachieving my quarterly targets (156%) Show less



Skandia

• Sweden
• Insurance
• 700 & Above Employee

• Telemarketing and event sales

  • Jan 2009 - Jan 2011

  Stockholm, Sweden Part-time while studying. Tasks: selling services via phone and assist bank customers to improve the relationship between the customer and the bank. Also participated in many events for private banking customers. Experience: Selling bank products, customer care and working against high sales targets.



SEB

• Sweden
• Banking
• 700 & Above Employee

• Summer Intern

  • Jun 2010 - Aug 2010

  Stockholm, Sweden Worked as a summer intern at SEB Karlaplan