General Manager

• Aug 2022 - Present

Global Brand House Director

• Oct 2018 - Aug 2022

Responsible of shaping and seizing the opportunity to create authentic Brand Houses for the Group's leading Brands, transforming the approach towards Consumers by offering fully controlled on-trade experiences. Leading concept creation, design development, execution, teams recruitment, opening and marketing plans, and ongoing management of new Flagships and Visitor Centers. - Leading creation and opening of Campari Group's flagships, Camparino and Terrazza Aperol, from concept definition to the full launch and ongoing business management - Leading creation and opening of new Visitor Centers worldwide - Overview of Group's Brand Houses portfolio worldwide, with direct responsibility on people management and consolidated financial results, guaranteeing consistency and effectiveness within Brands and Group's strategy and vision - Lead data collection and analysis projects across Brand House portfolio, to feed Brands strategies and to develop a data driven decision making business approach Major achievements: - Set up of Brand House team from 0, structure and way of working within Group's organization - Design and successful launch of the new Camparino in Galleria, Milan (2019), that made it in the 50 Best Bars ranking in less than one year of operations - Design and successful launch of Terrazza Aperol, Venice (2021) - Covered the role of CEO for Camparino and Terrazza Aperol companies Show less

Business Manager and Special Projects

• Mar 2017 - Sep 2018

For Cova Montenapoleone 1817 brand: - Responsible of managing and coordinating network of [30+] stores worldwide and franchising Partners - Manage and develop relationships with key strategic Partners worldwide, including existing and new Franchisees - Participate to the assessment of new strategic Partners and location opportunities, including market analysis and negotiation phases - Responsible of planning and executing pre-opening/implementation phases of new stores worldwide, including definition of stores’ layout and interiors, teams’ recruitment and training, marketing and communications plans - Guarantee consistency of operations, branding and market positioning at WW locations - Definition of Digital Marketing Strategy, including web, social networks and eCRM. Coordinate Digital Marketing strategy of Partners and WW locations making sure all plans and initiatives are in compliance with Brand and Group’s vision and expectations - Responsible of Communication Strategy and Execution, coordinating and managing press offices at Brand as well as Partners levels Major achievements: pre-opening, opening and implementation of number of Cova stores worldwide including Montecarlo, Dubai, Hong Kong, Beijing, Shanghai, Taiwan, Shenzhen; launch of new Corporate website and WW Digital Marketing Strategy Show less

Marketing Strategy, Communications, Digital, Project Management

• Dec 2015 - Aug 2017

Independent Management Consultant including Strategy, Marketing Strategy, Management & Communications and Digital. Focus on start ups and younger brands within lifestyle, luxury, retail and malls industries. - Project Management including start ups and company transformation processes - Definition and development of marketing strategy and plans, including activities' execution and budgets allocation - Definition and execution of Communications and PR strategy and initiatives, both offline and online - Definition of digital strategy including social networks, web and e-commerce, CRM - Definition and development of distribution strategy, on national and international markets, scouting and execution of distribution's partnerships - Strategy/Management consultancy Projects as independent consultant include a list of lifestyle and luxury brands, special start up projects as well as leading consultancy companies such as Cova/LVMH Group and McKinsey & Company. Show less

Marketing and Communications Manager

• Sep 2013 - Dec 2015

- Responsible of positioning The Dubai Mall (80Mill visitors yearly, 3.77Mill sq.ft. GLA) as premier lifestyle, shopping and leisure destination in Dubai, Middle East and internationally - Definition and development of Marketing/Communications budgets, plans with focus on company’s business objectives - Leading Marketing Retail strategies and activities to support 1,2k+ brands with focus on 80+ flagship luxury boutiques - Scouting and building key partnerships with Strategic, Commercial Partners, Retail Brands and Government Bodies - Definition and implementation of digital strategy and projects including websites, social media, Apps, eCRM platforms - Responsible of promotional campaigns including strategy and planning, creativity, execution and benchmark phases - Brand management, creative and graphic design supervision - Development of synergies across the group, its management centers and marketing divisions Major achievements: IPO of Emaar Malls supporting marketing/communications/PR aspects; rebranding of The Dubai Mall and Emaar Malls; expansions projects aimed to add number of luxury boutiques, lifestyle opportunities and shopping experiences; management strategic partnerships and events including Vogue Fashion Dubai Experience with its marketing initiatives and involvement of luxury brands Show less

Marketing and Communications Manager

• Jul 2011 - Sep 2013

- Responsibilities on operational budgets including marketing/communications ones- Responsible of strategic agreements for the opening of Armani Hotel Milano (scouting, negotiation, contracts closing) with strategic partners (Finance, IT, Marketing, Strategy)- Coordination support to worldwide project development ensuring consistent international growth of Armani Hotels & Resorts- Development of brand culture in the Company and in the market to ensure it is accurately placed and appropriately represented- Responsible of planning and implementation of all digital strategies and tools: websites, ecommerce, apps, social media- Coordination of strategic partnershipsMajor achievements: launch of Armani Hotel Milano and definition of marketing, communications budgets, plans and strategies; creation of Armani Hotel Milano brand making sure it is properly represented locally and internationally; definition of global marketing strategy and communications guidelines for Armani Hotels; support to international development of Armani Hotels & Resorts project Show less

Business Development and Special Affairs Office

• Jul 2008 - Jul 2011

- Participated to the creation of Armani Hotels & Resorts project and brand- Assisted and coordinated the implementation of Armani Hotels & Resorts project worldwide following up the consolidation of corporate vision and strategic direction, capital-creation efforts and the definition of Marketing, Business and Strategic Plans- Supported strategic planning and business development- Supported and coordinated strategic, operational and marketing actions (including but not limited to digital, social media and business development activities) involving strategic partners of the project- Coordinated all international Emaar and Giorgio Armani teams involved in the project- Participated to economic/strategic evaluations of new business opportunities in hospitality, luxury retail, ecommerce, aviationMajor achievements: definition, management of strategic partnership with Giorgio Armani Group; definition of guidelines for Armani Hotels & Resorts; opening first ever Armani Hotel in Dubai spending several months at company’s HQ in Dubai as assistant to Group GM Show less

Business Consultant

• Feb 2008 - Jul 2008