Experience

Brand Alloy

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Senior Consultant

  • Oct 2014 - Present

  Brand Alloy is a collective of senior insights, marketing and business experts who accelerate our clients’ business success. We call it Alchemy – the fusion of diverse approaches and experience that transform old school strategy into immediately implementable business actions. Our culture is collaborative and creative, without losing sight of the discipline it takes to create business results.Call us when you need:Insights:· Primary research & insights· Existing insights & trends review· Workshops: Customer empathy, Destination-planningStrategy:· Brand positioning and promise development· Target audience identification· Growth & revitalizationActivation:· Brand communications: narratives, messaging and copy-book· Touch-points: Beyond marketing, implementing the brand at each point of interaction· Tangible experiences: The small, but meaningful actions that prove the promise



Verabstian Consulting Ltd

• Retail Office Equipment

• Partner

  • Apr 2014 - Present

  Managing Partner with over 20 years experience in significant change projects both in-house and in support of clients. I believe in really understanding an organisation through the data available, and using that data to identify gaps between stated ambitions and the reality of what is delivered. Once that gap is understood, the challenge really begins! ...how to get everyone in the organisation aligned and focussed on what they are best able to do to deliver! I help employees see their role in a new way, and help management to understand what barriers they need to remove, and what else they need to add in order to deliver, and to increase profitability.



RBS Global Banking & Markets

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head of Projects and Business Management, Communication and Marketing

  • Jul 2010 - Oct 2013

  Responsible for the smooth operation of the Communication and Marketing function. Annual strategy and planning, recruitment, budgetting, training and development, employee engagement, Risk and compliance, Reward, project planning and management, procurement, outsourcing and financial management and controls. Responsible for the smooth operation of the Communication and Marketing function. Annual strategy and planning, recruitment, budgetting, training and development, employee engagement, Risk and compliance, Reward, project planning and management, procurement, outsourcing and financial management and controls.

• Integration Communications

  • 2008 - May 2010



RBS

• Russian Federation
• Business Consulting and Services
• 1 - 100 Employee

• Consultant on integration communications

  • 2008 - 2009

  Establish communications infrastructure and channels for the integration programme of ABN Amro and RBS, including all news gathering, establishing and editing all channels, events, and latterly communication supporting the execution of the integration, including all HR-related communication. Establish communications infrastructure and channels for the integration programme of ABN Amro and RBS, including all news gathering, establishing and editing all channels, events, and latterly communication supporting the execution of the integration, including all HR-related communication.



Computacenter

• United Kingdom
• Information Technology & Services
• 700 & Above Employee

• Communications and Change Consultant

  • 2007 - 2008

  Understanding their business challenge and their new client, and then develop and deliver the communications programme for Computacenter and their clients within the client organisation. Understanding their business challenge and their new client, and then develop and deliver the communications programme for Computacenter and their clients within the client organisation.



Comma consultants

• Mining
• 1 - 100 Employee

• communications and change manager

  • 2007 - 2008

  Delve into the vision and business challenges of clients in order to develop and then deliver effective communications strategies and tactics to help them achieve their goals. Delve into the vision and business challenges of clients in order to develop and then deliver effective communications strategies and tactics to help them achieve their goals.



British Telecommunications plc

• DIrector, Engagement

  • 2004 - 2006

  Develop an innovative set of tools and techniques to use in varying scenarios across the BT Group with the aim of improving the effectiveness of those organisations by harnessing the ideas, creativity and enthusiasm of employees. Included focus groups, executive coaching, employee surveys, stakeholder planning heatmaps, communications calendars etc

• Strategy Manager

  • 2002 - 2004

  Developing and managing a programme that used high potential managers to work with cross-functional groups to understand opportunities and barriers to corporate success. The senior Executive then used this to establish action plans to address issues and opportunities.

• Brand

  • 1998 - 2002

  In this role I was responsible for the international brand strategy development and management.

• Communications and Reputation

  • 1991 - 1999

• Communications and Reputation

  • 1991 - 1999

• Communications and Reputation

  • 1991 - 1999

• Business Strategy and Comms

  • 1990 - 1994



Concert

• United States
• Software Development
• 1 - 100 Employee

• Marketing

  • 1998 - 2001

  Part of the M&A negotiation team, followed by brand development and execution, and corporate messaging strategy. Part of the M&A negotiation team, followed by brand development and execution, and corporate messaging strategy.