Experience

TATAY S.A.

• Spain
• Consumer Goods
• 1 - 100 Employee

• Product Manager

  • Dec 2021 - Present

  Product management based on the development of new products. Responsible of household and garden categories. - Market analysis and benchmark - Briefing creation for new products to be introduced in the market - Planning, definition, execution and monitoring all new product launches from the moment the idea of a product is born, through its design development until the final creation of it - Market launch and subsequent analysis of its sales - Communication and Marketing plan development together with Trade team for all product families - Product strategy creation and pricing strategy - P&L Management Show less



Panasonic

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• • Jul 2018 - Dec 2021

  Product Manager of different categories carrying out marketing and communication jobs:Mar’20 – Dec'21: AV Accessories, DECT and EMP (Elderly Mobile Phones)Dec’18 – Mar’20: DECT, EMP, Small Kitchen AppliancesJul’18 – Dec’18: Small Kitchen Appliances (Microwaves, breadmakers and ricecookers)• Business Plan development and implementation for each category annually together with EU and Japan headquarters.• Marketing Plan design and execution: product selection, channel strategy, promotion, marketing campaigns, sell-in and sell-out actions. • Budget control and negotiation with headquarters.• Collaborating in the communication plan setting, defining the actions to take and creating the catalogue and POS material to promote the products. • POS promotions implementations and follow up.• Sell-in and sell-out monitoring and sales team support.• Sales forecast: Monthly PSI management (purchase, sales, inventory) with a continuous review with management team of Spain and headquarters.• Market data analysis and benchmarking: competitiveness of the products in the market (prices, profitability, competitors and promotional efficiency) and in the different channels.• Business development through new business opportunities searching.• Control and analysis of the P&L for each product category Show less

• • Oct 2016 - Jun 2018

  Flat TV Marketing department support coordinating point-of-sales promotional activities, doing market analysis and managing commercial budget.



AdQualis Human Results

• Spain
• Human Resources Services
• 1 - 100 Employee

• Assistant Administrative

  • Nov 2015 - May 2016



AdQualis Human Results

• Spain
• Human Resources Services
• 1 - 100 Employee

• Recruitment Assistant

  • May 2014 - Apr 2015

  - Headhunting & Executive Search - Soluciones de búsqueda 2.0 - Job description y redacción de ofertas de trabajo - Publicación de ofertas en portales de reclutamiento y bolsas de trabajo - Entrevistas telefónicas - Informes competenciales - Traducción de la documentación necesaria - Headhunting & Executive Search - Soluciones de búsqueda 2.0 - Job description y redacción de ofertas de trabajo - Publicación de ofertas en portales de reclutamiento y bolsas de trabajo - Entrevistas telefónicas - Informes competenciales - Traducción de la documentación necesaria