Andrea Torres Serrano

Social Media Manager at The Limón Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Winter Garden, Florida, United States, US
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency
  • Portugués Professional working proficiency

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • May 2022 - Present

      • Overseeing the company’s interactions with the public by implementing social media platforms’ content strategies • Setting the strategy for an upcoming product launch, including copies and creating video scripts • Analyzing engagement data in different social media channels • Identifying trends in customer interactions and planning digital campaigns to build community online • Coordinating messaging with PR & Communications • Running paid advertisements across social media platforms Show less

    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Copywriter
      • Feb 2020 - May 2022

      • Writing internal and external communications, such as Eblast and flyers for 10 Latin America countries • Creating marketing materials, such as banners, catalogs, hard facts and sale sheets • Creating social media strategies for new product launches, promotions, and new marketing tools • Developing and implementing effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction • Developing and implementing integrated marketing campaigns for branding, print materials, website, Social Media, e communications, PR, promotions and events • Creating monthly and quarterly company´s newspaper • Writing commercial and business video scripts • Creating copies for landing pages to attract new distributors to the company • Creating, editing and proofreading text for the company´s website Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Guest Research Specialist
      • Jul 2019 - Dec 2019

      Collecting market research data through surveying guests on a variety of topics across all of Walt Disney World property. • Collecting market research data through surveying Guests on a variety of topics across all of Walt Disney World property. • Fulfilling daily interview assignments in the form of hourly quotas for each assignment study. • Initiating one-on-one interviews with guests, while handling guest service issues. Collecting market research data through surveying guests on a variety of topics across all of Walt Disney World property. • Collecting market research data through surveying Guests on a variety of topics across all of Walt Disney World property. • Fulfilling daily interview assignments in the form of hourly quotas for each assignment study. • Initiating one-on-one interviews with guests, while handling guest service issues.

    • Social Media Manager & Copywriter
      • Jan 2017 - Jul 2019

      • Using social media marketing tools to create and maintain the company’s brand • Working with marketing professionals to develop social media marketing campaigns • Proposing copy concepts in an engaging way for clients and carrying out different projects • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs • Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials Show less

    • Netherlands
    • Software Development
    • 700 & Above Employee
    • Staff Writer
      • Jun 2015 - Dec 2016

      • Fulfilling a high volume of content requests for travel destinations • Creating travel content for Booking.com's website • Writing on-brand copy in keeping with the Booking.com tone of voice • Fulfilling a high volume of content requests for travel destinations • Creating travel content for Booking.com's website • Writing on-brand copy in keeping with the Booking.com tone of voice

    • Copywriter
      • Jan 2013 - May 2013

      • Conducting research on assigned topics, regarding politics, transportation, education and habitat • Interviewing individuals relevant to the article • Writing content according to a brief • Attending meetings to propose new projects • Editing my own writing • Keeping up to date with upcoming events and assist to new product launches • Conducting research on assigned topics, regarding politics, transportation, education and habitat • Interviewing individuals relevant to the article • Writing content according to a brief • Attending meetings to propose new projects • Editing my own writing • Keeping up to date with upcoming events and assist to new product launches

    • Entertainment Providers
    • 100 - 200 Employee
    • Staff Writer
      • Jul 2012 - Dec 2012

      • Staff writer at El Mundo Economía y Negocios • Conducting research on assigned topics, regarding economic and product launches • Interviewing individuals relevant to the article • Keeping up to date with upcoming events and assist to new product launches • Economy, business, strategies, new brands and companies were the main topics • Staff writer at El Mundo Economía y Negocios • Conducting research on assigned topics, regarding economic and product launches • Interviewing individuals relevant to the article • Keeping up to date with upcoming events and assist to new product launches • Economy, business, strategies, new brands and companies were the main topics

    • Venezuela
    • Telecommunications
    • 1 - 100 Employee
    • Producer
      • Mar 2010 - Aug 2010

      As a Carolina Jaimes Branger´s radio producers in Éxitos 99.9 Fm, I was responsible for the entire process to the program, from generating ideas, audio content of broadcasts and writing material to manage and work with presenters and interviewers. Union Radio is the most important radio network in Venezuela with six different radio stations: La Mega 107.3 FM, Éxitos 99.9 FM, Onda 107.9 FM, Unión Radio Noticias 90.3 FM y Unión Radio Deportes 1090 AM. As a Carolina Jaimes Branger´s radio producers in Éxitos 99.9 Fm, I was responsible for the entire process to the program, from generating ideas, audio content of broadcasts and writing material to manage and work with presenters and interviewers. Union Radio is the most important radio network in Venezuela with six different radio stations: La Mega 107.3 FM, Éxitos 99.9 FM, Onda 107.9 FM, Unión Radio Noticias 90.3 FM y Unión Radio Deportes 1090 AM.

Education

  • Summa University
    Master's degree, Digital Marketing
    2022 - 2023
  • Universidad 'Santa María'
    Bachelor's Degree, Journalism
    2006 - 2011

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