Founder - Social Media Marketing Consultant

• Jul 2022 - Present

Design and implementation of social media strategies to increase brand awareness and sales while driving engagement and advocacy for different skincare, beauty, fashion, and lifestyle brands. Design and implementation of social media strategies to increase brand awareness and sales while driving engagement and advocacy for different skincare, beauty, fashion, and lifestyle brands.

Mentor

• Jan 2023 - Jun 2023

EntrepreneuHers de Mexico is a unique and flexible pre-accelerator program that helps idea and early-stage women-led companies get capital-ready. Chany Ventures teaches women the fundamentals of launching a company, how to grow strategically, and how to pitch for partnerships and investment. As a Mentor and Subject Matter Expert from the 2023 cohort, I helped founders with weekly meetings to build their business model and prepare for Demo Day while providing help with their marketing strategy and social media presence. Show less

Social Media Strategist for USA and LATAM - Digital communications and PR

• Jun 2021 - Jun 2022

- Planning and execution of the Social Media Strategy for BioRepublic USA and BioRepublic Mexico across all social media platforms and digital channels. - Planning and executing the marketing strategy and coordination of the influencer’s outreach for social media campaigns aiming for a high increase of impressions across all the social media platforms. - Management of the communication and PR strategy of the Brand. - Content development and curation. - Planning and execution of the Social Media Strategy for BioRepublic USA and BioRepublic Mexico across all social media platforms and digital channels. - Planning and executing the marketing strategy and coordination of the influencer’s outreach for social media campaigns aiming for a high increase of impressions across all the social media platforms. - Management of the communication and PR strategy of the Brand. - Content development and curation.

Fashion and Beauty Communication

• Jul 2020 - Nov 2020

- Management and coordination of the communication and PR strategy of fashion and beauty brands. On-going contact and follow up with press and influencers. Drafting of press releases and follow up with press. - Showroom coordination and contact with stylists and press to increase brand's visibility on and offline. - Management, planning and execution of events (open and press days) launches, activations, influencers' seedings, etc. - Media monitoring, press office, analysis of the offline and online press coverage. KPI's measurement and qualitative and quantitative analysis of the brand's digital presence. Accounts: Kiko Milano, North Sails, Champion, Ba&sh, Vista Alegre, Puente Romano, The Body Shop. Show less

Assistant Category Manager

• Jan 2020 - Jul 2020

- Assist Category Manager in selecting, pricing and positioning products of the following categories: Douglas Collection, exclusives and owned brands (Skin care and makeup brands). - Work with Category Manager in developing category plan and strategies to improve product sales. - Inventory and supply chain management to achieve inventory turnover goals and maximize sales. - Assist category manager in negotiating key vendor partnerships. Exclusive Brands: The Ordinary, Kora, Kylie Skin, Honest Beauty, Florence by Mills, Mario Badescu. Show less

Senior Corporate Counsel

• May 2019 - Sep 2019

- Leadership in the legal counseling of the United States' teams. Participated in the multifunctional team in charged of redesigning the US operations. - Designed and implemented the compliance system for data privacy for the Colombian companies of the group.

Legal Analyst for the Corporate and Legal matters

• Dec 2017 - May 2019

- Provided legal assistance to the operations of the Caribbean region, United States and Colombia.- Risk assessment and continuous advisory to the sales department.- Drafted and negotiated commercial agreements with key suppliers.

Corporate and M&A Associate

• Jan 2016 - Dec 2017