Andrea Renzi-Burns
Senior Media Planner at LEAP Amp- Claim this Profile
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Topline Score
Bio
Basha Coleman
Andrea is the most knowledgable marketer I've worked with in my career. Her expertise in search engine marketing is unmatched. We worked together on a Giving Tuesday campaign that generated more leads than any paid campaign we had done at Givelify at the time. Each campaign after that was better than the last. As a content marketer, I could trust Andrea to get my content in front of the right audience every time.
Sean Conlon
If you have the chance to work with Andrea - TAKE IT! I had the pleasure of working with Andrea at Herff Jones and within 1 calendar year she forged amazing transformations. For all of you marketers out there, she turned $22k of ad spend into over $700k of revenue - within six months. If that doesn't sum it up, I'm not sure what will.
Basha Coleman
Andrea is the most knowledgable marketer I've worked with in my career. Her expertise in search engine marketing is unmatched. We worked together on a Giving Tuesday campaign that generated more leads than any paid campaign we had done at Givelify at the time. Each campaign after that was better than the last. As a content marketer, I could trust Andrea to get my content in front of the right audience every time.
Sean Conlon
If you have the chance to work with Andrea - TAKE IT! I had the pleasure of working with Andrea at Herff Jones and within 1 calendar year she forged amazing transformations. For all of you marketers out there, she turned $22k of ad spend into over $700k of revenue - within six months. If that doesn't sum it up, I'm not sure what will.
Basha Coleman
Andrea is the most knowledgable marketer I've worked with in my career. Her expertise in search engine marketing is unmatched. We worked together on a Giving Tuesday campaign that generated more leads than any paid campaign we had done at Givelify at the time. Each campaign after that was better than the last. As a content marketer, I could trust Andrea to get my content in front of the right audience every time.
Sean Conlon
If you have the chance to work with Andrea - TAKE IT! I had the pleasure of working with Andrea at Herff Jones and within 1 calendar year she forged amazing transformations. For all of you marketers out there, she turned $22k of ad spend into over $700k of revenue - within six months. If that doesn't sum it up, I'm not sure what will.
Basha Coleman
Andrea is the most knowledgable marketer I've worked with in my career. Her expertise in search engine marketing is unmatched. We worked together on a Giving Tuesday campaign that generated more leads than any paid campaign we had done at Givelify at the time. Each campaign after that was better than the last. As a content marketer, I could trust Andrea to get my content in front of the right audience every time.
Sean Conlon
If you have the chance to work with Andrea - TAKE IT! I had the pleasure of working with Andrea at Herff Jones and within 1 calendar year she forged amazing transformations. For all of you marketers out there, she turned $22k of ad spend into over $700k of revenue - within six months. If that doesn't sum it up, I'm not sure what will.
Credentials
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Email Marketing Certification
HubSpotJan, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleOct, 2019- Nov, 2024 -
Amazon Advertising Sponsored Ads Accreditation
AmazonMar, 2019- Nov, 2024 -
Bing Ads Accredited Professional
MicrosoftNov, 2018- Nov, 2024
Experience
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(amp)
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Planner
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Jan 2023 - Present
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Senior Paid Search Specialist/Consultant
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Aug 2021 - Jan 2023
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Director of Search Marketing
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Nov 2020 - Aug 2021
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Digital Media Manager
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Jul 2020 - Nov 2020
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Givelify
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United States
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Information Technology & Services
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1 - 100 Employee
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Senior Lead Generation Specialist
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Sep 2019 - Jul 2020
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The Basement
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United States
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Advertising Services
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1 - 100 Employee
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Media Manager
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Sep 2017 - Sep 2019
- SEM Manager certified in Google Ads, Microsoft Ads and Amazon Ads - Email and CRM Strategist - SEM Manager certified in Google Ads, Microsoft Ads and Amazon Ads - Email and CRM Strategist
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Herff Jones
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United States
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Consumer Goods
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700 & Above Employee
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Digital Marketing Manager
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Sep 2015 - Aug 2017
- Campaign Planning and Creative Design and Direction - Email Marketing - Build and Deployment in Salesforce Marketing Cloud and Emarsys - Content Development and Copywriting - Digital Advertising and Retargeting - Keyword Planning and Optimization - Social Media Advertising and Content Creation - Google Analytics - UTM creation/integration, Custom Reports, Campaign Tracking - Campaign Planning and Creative Design and Direction - Email Marketing - Build and Deployment in Salesforce Marketing Cloud and Emarsys - Content Development and Copywriting - Digital Advertising and Retargeting - Keyword Planning and Optimization - Social Media Advertising and Content Creation - Google Analytics - UTM creation/integration, Custom Reports, Campaign Tracking
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ITT Educational Services, Inc.
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United States
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Higher Education
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100 - 200 Employee
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Senior Digital Advertising Specialist
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Dec 2014 - Sep 2015
- Creation and deployment of digital campaigns - Optimization strategies - Collaboration with SEO and vendor partners - Creation and deployment of digital campaigns - Optimization strategies - Collaboration with SEO and vendor partners
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Hirons
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner/Buyer
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Sep 2013 - Dec 2014
- Digital Advertising Strategist- Consumer Analyst and Planner- Traditional and Non-traditional Media Buyer- SEO Research and Development- A/B Testing
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Account Manager
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Dec 2011 - Sep 2013
- Internship program manager- WordPress site management for various accounts- Email marketing- Social media management, writing and analysis- Project management and direction on all creative campaigns- Event management- Media relations - Cision
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Account Coordinator
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Aug 2010 - Dec 2011
- Social media management- Website management- Event coordination- Media Relations- Creative planning
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Sears
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United States
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Retail
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700 & Above Employee
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Assistant Buyer Footwear
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Jan 2009 - Aug 2010
-Created buy sheets, signage, and monthly in-store direction-Participated in weekly vendor meetings, designing product and analyzing trends-Responsible for all new item, marketing and advertising systems input-Completed sales analysis daily, weekly, quarterly and annually-Assisted in a store re-format focusing on a more customer friendly layout in the footwear department-Planned digital marketing initiatives -Evaluated website productivity and effectiveness-Collaborated with the online content team correcting inventory issues -Vendor relationship management and product development
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Buyer Apprentice Cookware
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Jul 2008 - Jan 2009
Six month apprenticeship program designed to introduce associates to the buying field-Analyzed sales, competition, and our advertisement effectiveness-Evaluated my business' assortment-Designed a store floor plan, signing and product placement
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Education
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2021 - 2023
University of Indianapolis
Master of Arts - MA, Sociology -
2004 - 2008
Purdue University
Bachelor of Science - BS, Consumer Science, Communication -
2000 - 2004
Cathedral High School
Academic Honors Diploma
Community
