Andrea Petricciuolo
Global Product Marketing Manager at Kimbo S.p.A.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Italiano Native or bilingual proficiency
-
Inglese Professional working proficiency
Topline Score
Bio
Luciano Chiumiento
I worked with Andrea in the same Company for nearly five years. As Brand Marketing Specialist, Andrea was supportive of Export Sales Team always showing high motivation and self-discipline. His passion and enthusiasm have led not to only good results but also influenced colleagues in considering "out-of-the-box" solution to problems. I remember he was very committed, humble and very reliable in every task he was assigned. Moreover, Andrea is very kind and pleasant to work with.
Luigi Caputo
Andrea è una persona determinata e molto generosa. Spiccate doti nella comunicazione e nel lavoro di squadra.
Luciano Chiumiento
I worked with Andrea in the same Company for nearly five years. As Brand Marketing Specialist, Andrea was supportive of Export Sales Team always showing high motivation and self-discipline. His passion and enthusiasm have led not to only good results but also influenced colleagues in considering "out-of-the-box" solution to problems. I remember he was very committed, humble and very reliable in every task he was assigned. Moreover, Andrea is very kind and pleasant to work with.
Luigi Caputo
Andrea è una persona determinata e molto generosa. Spiccate doti nella comunicazione e nel lavoro di squadra.
Luciano Chiumiento
I worked with Andrea in the same Company for nearly five years. As Brand Marketing Specialist, Andrea was supportive of Export Sales Team always showing high motivation and self-discipline. His passion and enthusiasm have led not to only good results but also influenced colleagues in considering "out-of-the-box" solution to problems. I remember he was very committed, humble and very reliable in every task he was assigned. Moreover, Andrea is very kind and pleasant to work with.
Luigi Caputo
Andrea è una persona determinata e molto generosa. Spiccate doti nella comunicazione e nel lavoro di squadra.
Luciano Chiumiento
I worked with Andrea in the same Company for nearly five years. As Brand Marketing Specialist, Andrea was supportive of Export Sales Team always showing high motivation and self-discipline. His passion and enthusiasm have led not to only good results but also influenced colleagues in considering "out-of-the-box" solution to problems. I remember he was very committed, humble and very reliable in every task he was assigned. Moreover, Andrea is very kind and pleasant to work with.
Luigi Caputo
Andrea è una persona determinata e molto generosa. Spiccate doti nella comunicazione e nel lavoro di squadra.
Credentials
-
New Products Development course
AudenciaMay, 2022- Nov, 2024 -
Content Strategy for Professionals: Engaging Audiences
Northwestern UniversityApr, 2020- Nov, 2024 -
Applied Marketing Strategies in the Digital Era
UdemyAug, 2019- Nov, 2024 -
Life coaching & skills
Sipgi CampaniaJul, 2019- Nov, 2024 -
Precision Marketing
Philip Kotler Marketing ForumDec, 2018- Nov, 2024 -
Digital PR and Influencer Marketing
IMG Aice AcademyNov, 2018- Nov, 2024 -
TEDx Napoli - Jump
TED ConferencesOct, 2018- Nov, 2024 -
Microsoft Excel Advanced Level
La Doria S.p.A.Dec, 2017- Nov, 2024 -
Intensive Business English Course - Advanced
Emerald Cultural InstituteAug, 2016- Nov, 2024 -
Advanced Social Media Marketing for Picking Up Clients
UdemyOct, 2015- Nov, 2024 -
Building a Digital Business Strategy
UdemyAug, 2015- Nov, 2024 -
Effective Small Business Marketing
UdemyAug, 2015- Nov, 2024 -
Managing Food & Beverage Companies
SDA Bocconi School of ManagementAug, 2015- Nov, 2024 -
Target Audience Training: Identify Your Ideal Customer
UdemyAug, 2015- Nov, 2024 -
Advanced SEO: Tactics and Strategies
MozJul, 2015- Nov, 2024 -
Content Marketing for B2B Enterprises
UdemyJul, 2015- Nov, 2024 -
Marketing Innovation Trends
University of Naples Federico IIJun, 2015- Nov, 2024 -
Discovering and Meeting Market Needs Certificate
ALISON - Free Online LearningNov, 2014- Nov, 2024 -
IELTS Academic Training - Overall: 7.0
British CouncilNov, 2014- Nov, 2024 -
Hootsuite Professional Certified
Hootsuite Media Inc.Sep, 2014- Nov, 2024 -
Intensive English Course - Upper Intermediate
Cork English CollegeAug, 2014- Nov, 2024 -
Certificate in Advanced English - C1 Level
University of SalernoJun, 2014- Nov, 2024 -
ECDL Core
ECDL FoundationJun, 2014- Nov, 2024 -
GT Study Day SEO
GT IdeaJun, 2014- Nov, 2024 -
Operatore BLS-D - Basic Life Support and Defibrillation
SIMEU - Società Italiana Medicina d'Emergenza-UrgenzaMar, 2014- Nov, 2024 -
Manovre di Disostruzione Pediatriche
Salvamento AcademyJan, 2014- Nov, 2024
Experience
-
Kimbo S.p.A.
-
Italy
-
Food & Beverages
-
100 - 200 Employee
-
Global Product Marketing Manager
-
Mar 2021 - Present
Italy - FMCG / Food & BeverageGlobal Product Marketing Manager Kimbo S.p.A. Reporting to Global Category Marketing ManagerResponsibilities- Company products development- Global market trends analysis- Development of product marketing strategies (pricing, advertising, product launching)- Cooperation with various teams (product design, content production, lead acquisition, R&D, sales) to implement marketing strategies- In-store promotions, Trade shows & Consumer events planning & activation Show less
-
-
Marketing Communication & Trade Marketing Specialist
-
Mar 2020 - Feb 2021
Italy - FMCG / Food & BeverageMarketing & Communication Specialist Kimbo S.p.A. Reporting to Strategic Marketing & Communication ManagerResponsibilities- Developing, executing, and governing marketing communications concepts and programs - Developing, coordinating and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity- Creating and maintaining the communications materials for ensuring that messages are integrated into the Motion segments messaging (internal articles, success stories, case studies, press releases, customer presentations, scripts, podcasts, market collateral, etc.)- Ensuring sound communication across multiple and appropriate trade media in line with the overall communication strategy for extending brand visibility - Developing global promotional activities using events, fairs, online campaigns, print media, and other communications vehicles for promoting products, systems, and services throughout the whole life cycle- Developing and maintaining digital content and media strategy and structure representing the complete portfolio and value propositions in a consistent and qualitative way for ensuring maximum sales support and traction Show less
-
-
Marketing & Communication Specialist
-
Apr 2019 - Mar 2020
Italy - FMCG / Food & BeverageMarketing & Communication Specialist Kimbo S.p.A. Reporting to Strategic Marketing & Communication Manager- Brand management- Content strategy & production- Events & Sponsorship management- Media planning- Budget management- PR & Advertising planning- Execution of brand & consumer research
-
-
-
La Doria S.p.A.
-
Italy
-
Food and Beverage Manufacturing
-
400 - 500 Employee
-
Brand Marketing Specialist
-
Jul 2018 - Apr 2019
Italy - FMCG / Food & BeverageBrand Marketing Specialist La Doria, Althea, Vivi G, East & West, La Doria S.p.A. Reporting to Product Marketing ManagerGlobal market for the whole corporate brand marketing management. Main responsibilities:- Marketing plan development and management- Management of Company brands- Marketing budget management - Management & planning of Company presence at major trade shows worldwide- Digital Marketing & Communication management- Responsible for market data analysis - Planning of market research to identify new consumer trends in food & beverage market- Implementation and management of Corporate Communication & Media Planning Show less
-
-
Brand Manager Junior
-
Dec 2015 - Jun 2018
Italy - FMCG / Food & BeverageBrand Manager Junior La Doria, Althea, Vivi G, East & West, La Doria S.p.A. Reporting to Product Marketing ManagerGlobal market for the whole brand marketing management. Main activities:• Strategic: development, execution and monitoring of marketing activities year over year; prioritization and management of long term projects (media investments); in depth market analysis (responsible for production and delivery of market reports to CEO and Board)• Innovation: from January 2016 responsible for execution of market researches in order to find new opportunities in core segments, involved in quality control of existing products to identify areas for improvement• Consumer Promo: leader for development of an international brand in PoS Event from agency brief to negotiation with key Retailers and execution (increase of goods sold of 5% over the previous year)• Media: copy production, full cycle - from brief to on air; media planning (Press – media strategy development, format choice, creativity adaptation); digital channels (Facebook, and Linkedin) contents & activations guiding; management of trade show presence; sponsorship with sport and cultural events development and handling; development of the new institutional website. Show less
-
-
Brand Marketing Intern
-
Sep 2015 - Dec 2015
Italy - FMCG / Food & BeverageBrand Marketing Internship, La Doria S.p.A.Supporting Product Marketing Manager on main marketing activities:• Institutional Projects management: development of Institutional videos representing production process, development of new Coordinated business branding Image;• Products development: managed the development of packaging materials (both consumer and trade units) of the business clients’ goods• Strategic support: in depth market analysis (responsible for production and delivery of market reports to CEO and Board). Show less
-
-
-
Marigliano Notizie
-
Italy
-
Online Audio and Video Media
-
1 - 100 Employee
-
Editor in Chief
-
Jan 2014 - Dec 2014
Italy - News / Media & Communication - Editorial plan development - Newspaper and in-depth articles drawing - Control of the articles (typing, grammar, writing style, layout of articles / photos) and consistency check of the contents compared to the target - Motivation and addressing of the editors - Final drafts checking - Articles uploading through Joomla CMS (Content Management System) - Brand Reputation Management - Social Media Management - Business Partners Procurement Show less
-
-
-
TEAM S.r.l
-
Italy
-
Advertising Services
-
1 - 100 Employee
-
Sales Agent
-
Jan 2012 - Dec 2012
Italy - Business Promotion / Marketing - Business partners procurement - Sales promotion plans processing for business advertisers Italy - Business Promotion / Marketing - Business partners procurement - Sales promotion plans processing for business advertisers
-
-
-
-
Community Manager - Radio Director
-
Jan 2008 - Dec 2008
Italy - Radio Production / Media & Communication - Managing radio director - Post-production and editing - Web community management - Press office contributor Italy - Radio Production / Media & Communication - Managing radio director - Post-production and editing - Web community management - Press office contributor
-
-
Education
-
2021 - 2023
POLIMI Graduate School of Management
Master of Business Administration - MBA, Business Administration and Management, General -
2016 - 2016
Emerald Cultural Institute
Business English Advanced, Business & Economics -
2014 - 2016
Università degli Studi di Napoli 'Federico II'
Master in Marketing & Service Management, Marketing -
2014 - 2014
Cork English College
English for Communication, English for Communication -
2012 - 2014
Università degli Studi di Salerno
Master of Arts (M.A.), Business/Corporate Communication -
2008 - 2011
Università degli Studi di Salerno
Bachelor of Arts (B.A.), Business/Corporate Communication -
2021 - 2021
EADA Business School
International exchange week, International Master in Business Administration -
2022 - 2022
UCL
International Exchange Program, International Master in Business Administration -
2023 - 2023
emlyon business school
International Exchange Program, International Master in Business Administration
Community
