Andrea Patterson

Head of Member and Market Insight at Loyalty NZ
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Auckland, New Zealand, NZ
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Loyalty Programs Masterclass Certificate
    ADMA
    Dec, 2020
    - Oct, 2024

Experience

  • Loyalty NZ
    • New Zealand
    • Advertising Services
    • 100 - 200 Employee
    • Head of Member and Market Insight
      • May 2022 - Present

      Led the Insights and Market Research function for Loyalty NZ with a focus on knowing our customer. Developed and implemented the Viewpoints member panel which enables us to directly survey our membersLeadership of a team of analysts to deliver insights and build data assets to support our business.

    • Market Research Manager
      • Mar 2020 - May 2022

      Development and implementation of the market research portfolio supporting the growth plan of the Flybuys Programme and Loyalty NZ as a whole. Responsible for leading member/ customer research, insight delivery, monitoring wider industry trends, and strategic planning.

    • Senior Product Manager - Data Products
      • Nov 2016 - Mar 2020

      Loyalty NZ owns and runs the Fly Buys programme. Led the development of data products to make better and more efficient use of the data asset that comes from the transactions made within the Fly Buys programme. Responsible for developing and delivering upon the data products roadmap for the business, developing ways in which our teams and our clients can better access and use the data that we have.

    • Insights Manager - Lab360
      • Sep 2015 - Nov 2016

      Developing and delivering market research and insights to help clients make key decisions and develop their marketing strategies. Product development and innovation to develop new insights offerings to clients

  • Datamine
    • New Zealand
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Manager/ Implementation Consultant
      • Jul 2013 - Aug 2015

      Responsible for project management and delivery of analytical and insight projects to clients. Led other account managers to develop best practices in insights delivery. Responsible for project management and delivery of analytical and insight projects to clients. Led other account managers to develop best practices in insights delivery.

  • Foodwise Consulting
    • United Arab Emirates
    • Advertising Services
    • Consultant and Owner
      • May 2011 - Dec 2012

      Foodwise was my own business in Dubai, through which I provided consultancy to FMCG businesses including market research and regulatory assessments. Foodwise was my own business in Dubai, through which I provided consultancy to FMCG businesses including market research and regulatory assessments.

  • Fonterra
    • New Zealand
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • New Product Development Manager
      • 2008 - 2011

      Responsible for planning and delivering the innovation pipeline for Fonterra Brands across the Middle East, Africa and CIS regions. Driving the innovation process from concept development, feasibility assessment, product development and commercialization. Developing Strategy and business cases for key Capital Expenditure projects to enable the business to expand capabilities

    • Innovation Manager - Anchor Brand
      • 2005 - 2008

      A regional role, responsible for managing the Health Marketing and Innovation Pipeline for the Anchor Brand across the Asia, Middle East and Australasia region. Developed and delivered the 5 year innovation strategy for the Anchor brand, consulting with technical specialists and in-market managers, creating long-term options for brand innovation and health marketing.

    • Health Research Manager - Anmum Brand
      • 2004 - 2005

      Planned and managed the 5 year innovation strategy for the Anmum brand. Managed the health marketing of the Anmum range through scientific research, clinical trials, developing promotional tools and materials and through managing relationships with scientists, doctors and key opinion leaders.

  • TNS Superpanel (now Kantar Worldpanel) - London
    • Account Manager
      • 2002 - 2004

      Delivering market insight and analysis to major clients such as Coca Cola, Youngs Bluecrest Seafoods and Camelot (The National Lottery) Delivering market insight and analysis to major clients such as Coca Cola, Youngs Bluecrest Seafoods and Camelot (The National Lottery)

  • New Zealand Dairy Board (Now Fonterra)
    • Wellington, Wellington Region, New Zealand
    • Business Analyst
      • Feb 2000 - May 2002

      A Graduate Development position, I worked primarily within New Zealand Milk (now Fonterra Brands), working in innovation and project management. A Graduate Development position, I worked primarily within New Zealand Milk (now Fonterra Brands), working in innovation and project management.

Education

  • Victoria University of Wellington
    Master of Management Studies (Technology Major), Technology Management, Strategic Management, International Marketing
    1998 - 2000
  • Victoria University of Wellington
    Bachelor of Science, Genetics and Molecular Biology, Nutrition, Physiology, Animal Biology
    1995 - 1998

Community

You need to have a working account to view this content. Click here to join now