Experience

ESMO - European Society for Medical Oncology

• Switzerland
• Non-profit Organizations
• 100 - 200 Employee

• Head of Web and Digital Services

  • Jul 2020 - Present

  • Lead and develop the Web and Digital Services Department, including line management responsibility for team members.• Collaborate closely with the ITDS Department to ensure the technology selected for the different electronic platforms are appropriate.• Oversee the maintenance of standards and online governance and participation in the updating and maintenance of content, via website content management, and in collaboration with other ESMO departments.• Develop and implement the ESMO digital strategy as part of an overarching integrated communications plan for the Society• Manage external agencies and suppliers in respect of the ESMO website and the development and maintenance of other online tools and monitoring as required, including the management of service contracts• Ensure monitoring of ESMO’s digital platforms (via web analytics and app analytics) and ESMO’s online profile to ensure the Society is aware of current and potential online opportunities, issues and threats

• Digital Marketing Manager

  • May 2016 - Jul 2020

  • Manage the Digital Marketing Team, including line management responsibility for team members.• Develop ESMO’s digital marketing strategy as part of an overarching integrated marketing plan for the Society. • Develop individual digital marketing plans either on a stand-alone basis or as part of broader, integrated marketing plans.• Manage ESMO’s online profile and presence and enhance and protect its reputation online.• Plan and oversee the strategic development of Society websites in line with its positioning, mission, objectives and goals in collaboration with other ESMO departments.• Ensure the monitoring of ESMO’s digital media platforms (via web, app and social media analytics tools) and ESMO’s online profile.• Manage all the Society’s online activities including websites, mobile apps, social media and e-campaigns. • Provide consultancy, guidance and, where appropriate, training to ESMO staff and officers with respect to the Society’s digital marketing and online profile and presence. • Manage online marketing and promotion opportunities, in particular via search engine optimisation (SEO), social media and e-campaigns.• Collaborate closely with the IT and Data Services Team to ensure that the technology selected for the different electronic platforms adhere to industry standards and are appropriate.• Manage external agencies and suppliers with respect to the ESMO website and the development and maintenance of other online tools and monitoring as required.

• Web Coordinator

  • Jul 2010 - Apr 2016

  • Create, develop and manage content for the organisation’s web presence (requires working with content management software). • Coordinate web projects across departments. • Understand the HTML and CSS code to ensure the quality of the job done by web developers and help them.• Maintain a consistent look and feel throughout all web properties. • Work with a cross-departmental team, as well as maintain and develop the master content calendar for all web properties. • Stay updated regarding emerging web technologies through relevant blogs, Listservs and events.• Ensure that web-based information is archived for future needs and reference. • Work cooperatively with key team members, clients and vendors. • Provide advice to other departments about the optimisation of the web content.

• Web Project Assistant

  • Jul 2008 - Jul 2010

  • Assist the Web Developer with various technical tasks connected to redesign.• Assist and guide the staff in uploading content to the Web.• Monitor project receivables, review deliverables and review and reorganise website content in collaboration with the ESMO Staff according to Web design templates.• Assist in Web meetings and coordinate with other companies involved in the web redesign project.