Andrea Morales

Project Management Intern at Blac Noize! Recordings
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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Credentials

  • Youtube Music Certification
    YouTube
    Jan, 2023
    - Oct, 2024

Experience

    • United States
    • Musicians
    • 1 - 100 Employee
    • Project Management Intern
      • Jun 2023 - Present

      Blac Noize is an independent record label that uses its experience in marketing to help develop its artist lineup. - Took part in bi-weekly informative partner meetings, sharing artist highlights and analyzing key analytics to ensure stakeholder alignment with project goals. - Secured valuable playlisting, editorial support, and marketing opportunities through persuasive communication and deep industry understanding. - Collaborated closely with artists and their management, implementing tailored strategies across multiple digital streaming platforms to boost engagement and streaming metrics. - Contributed actively to internal brainstorming sessions with marketing, PR, and digital teams, aligning projects with overarching marketing goals. - Produced concise, data-driven weekly reports on playlist additions and metrics, empowering artists and management to evaluate campaign success and make informed decisions. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Digital Marketing Intern
      • May 2022 - Present

      740 Project is an experiential marketing agency that handles the marketing & some promotion for urban acts under the Capitol Music Group/UMG umbrella. The agency also works with clients who aren’t within the music space. Duties tended to include: - Efficiently managed multiple high-profile clients, including renowned recording artists and consumer brands like Usher, Lil Yachty, Calvin Harris, Glorilla, Maeta, and LA Fashion Week. Spearheaded dynamic brainstorming sessions to generate innovative and captivating marketing tactics. - Meticulously tracked and audited social media platforms for esteemed clients such as Vic Mensa, Quavo & Takeoff, and NBA Youngboy. Daily recorded key metrics and headlines, providing clients with readily accessible and comprehensive insights. - Skillfully compiled and analyzed fan discourse within the digital space, transforming it into compelling and structured decks. These decks informed label personnel and guided pivotal marketing decisions for client releases. - Offered invaluable feedback on musical releases, diligently assessing the viability of tracks for potential single releases. Leveraged expertise to identify and highlight standout tracks with immense audience appeal. - Demonstrated creativity and organizational prowess by crafting tailored content calendars for clients. Ensured a consistent, engaging, and strategically aligned social media presence that effectively promoted brand objectives. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Social Media Intern
      • Dec 2021 - Jun 2023

      Latin Alt Radio HD3 is an extension of 88.5 FM The SoCal Sound. With a huge majority of the Southern California population being Latin the station targets that community. Aside from playing music, the station will host ticket giveaways, artist interviews, and co-sponsor Latin-based events. Duties tend to include: - Proficiently managed multiple social media channels independently, including Instagram, TikTok, Twitter, and YouTube. Created captivating and dynamic content, while effectively maintaining established content series across all platforms. Significantly achieved a notable 3% increase in audience engagement. - Expertly handled proactive community management, promptly responding to comments and direct messages from followers and artists. - Developed and fostered robust relationships with artists and brands, actively seeking opportunities for engaging interviews and exciting ticket giveaways. - Assisted in talent discovery, diligently seeking out and showcasing emerging and promising artists on the station's platforms. - Generated compelling content during co-sponsored events, maximizing engagement and amplifying the station's influence across various social media platforms. Show less

    • Moderator
      • Jul 2020 - Jan 2023

      The Soulection Discord server was created in 2020 during the pandemic. The server was designed to connect the main team at Soulection with their core fan base. The Discord team and I organized events to stream through the server. We hosted a total of 4 events which included a variety of DJs and producers. The sucess of these events lead to the change in Discord's mission and vision statements. The server now has over 14,000 members worldwide. - Skillfully managed a thriving community of 14,000 users, showcasing strong community management skills and fostering active engagement. - Collaborated closely with stakeholders to provide invaluable support in establishing highly successful live-streamed events. - Led various event-related responsibilities, including talent discovery, strategic lineup creation, and coordination with talented graphic designers for impactful marketing campaigns. - Provided invaluable assistance to the Soulection team during NFT drops, effectively answering questions and adeptly managing and filtering chat to maintain a positive and rule-abiding environment. - Contributed significantly to the community's growth and development, nurturing a sense of connection and facilitating seamless user interactions. Show less

    • United States
    • Restaurants
    • Food Service Worker
      • Jul 2021 - Jan 2022
    • Government Administration
    • 700 & Above Employee
    • Administrative Assistant
      • Sep 2018 - Aug 2019

      - Provided exceptional administrative support to two directors, demonstrating strong organizational skills and attention to detail. Responsibilities included answering calls, coordinating meetings, taking thorough meeting notes, and creating impactful presentations. - Played a key role in successfully organizing the first Health Fair, serving a large audience of over 1,000 people. Additionally, skillfully planned workshops in collaboration with diverse local and national organizations. - Showcased expertise in email marketing, creating compelling digital assets and crafting persuasive copy for highly effective campaigns. - Excelled in multitasking and demonstrated exceptional resourcefulness, consistently delivering strong administrative support. - Proactively contributed to company initiatives, utilizing a combination of strong administrative skills, dedication, and initiative to drive outstanding results. Show less

Education

  • California State University, Los Angeles
    Bachelor of Arts - BA, Mass Communication/Media Studies
    2020 - 2022
  • Pasadena City College
    Organizational Communication, General, 3.5 GPA
    2014 - 2019
  • Covina High School
    2010 - 2014

Community

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