Andrea Mesa
Marketing Director at Joel Beasley | Modern CTO- Claim this Profile
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Credentials
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Advanced Social Media Strategy Training and Certification
HubSpotApr, 2022- Sep, 2024 -
Conflict Management and Resolution Skills
LinkedInApr, 2022- Sep, 2024 -
Content Marketing
HubSpotMar, 2022- Sep, 2024 -
Responsible Conduct of Research
CITI ProgramSep, 2021- Sep, 2024 -
Business Writing Principles
LinkedInJul, 2021- Sep, 2024 -
Grammar Foundations
LinkedInMay, 2021- Sep, 2024
Experience
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Joel Beasley | Modern CTO
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United States
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Media Production
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1 - 100 Employee
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Marketing Director
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Dec 2022 - Present
ModernCTO is the place where CTOs hang out. Join our 100k+ listeners and tune in on our weekly podcast while we hang out with interesting Fortune 500 CTOs in Aerospace, Artificial Intelligence, Robotics + many more industries.• Enhancing public relations, digital and social media efforts to drive consistent traffic• Implemented effective social media growth strategies that resulted in a 29.9% increase in impressions/reach and a 334% increase in conversions within 2022• Analyze data analytics and media acquisition metrics to improve and strategically activate sponsorships, place advertising/marketing/creative campaigns and initiatives• Manage, oversee, and operate all facets of social —Accounts exist across 5 brands and channels (Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter)• Oversee & implement all content creation - strategize, produce, capture, develop, edit videos/photos, and design graphics for organic & paid use• Manage bi-weekly newsletter campaigns on Mailchimp for 20K subscribers, boosting engagement and open rates. Show less
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Marketing Specialist
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Jun 2022 - Dec 2022
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ProSeries Media
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United States
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Media Production
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1 - 100 Employee
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Director of Marketing and Podcast Booking
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Dec 2022 - Present
Helping B2B companies build awareness & revenue-generating podcasts.• Design, build, and optimize framework for ongoing email marketing operations.• Report email results on a weekly basis and leverage findings towards future optimizations • Creatively writing pitches for, and pitching podcasts or guests, depending on the account• Keeping all client accounts on track so that no accounts miss their deadline• Strategizing with and advising clients on which podcasts are best for them to appear on• Understanding and documenting host’s goals for interviews and target audience• General client care, including weekly check-ins, calls, and prompt responses to any and all questions• Oversee & implement all content creation - strategize, produce, capture, develop, edit videos/photos, and design graphics for organic & paid use Show less
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Marketing and Booking Specialist
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Jun 2022 - Dec 2022
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Rockaway More
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Specialist
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Dec 2021 - Jun 2022
RockawayMore is a food and beverage lifestyle agency specializing in developing forward-thinking strategies that move in stride with today’s changing landscape of public relations and marketing.• Support Digital Marketing Team by helping to facilitate all operational needs• Support social content production needs for all brands across all social platforms• Assist with product, content, and image request needs for various restaurant clients• Support Digital Marketing team with executing marketing plans for key strategic brand partners• Implement search engine optimization (SEO) tactics to improve search visibility and enhance user engagement metrics. Show less
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Social Media and Digital Intern
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Jul 2021 - Jan 2022
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Social Media Intern
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Jan 2020 - Jan 2022
The Miami Menu is a digital media channel that showcases and markets the best restaurants, bars, products, and experiences throughout south florida, and around the world. • Direct all public relations/media alongside external agency • Direct and execute all brand partnerships and collaborative efforts • Oversee/direct digital community to maximize engagement and ensure brand image is always consistent and never compromised • Develop the brand(s) image, voice, design, etc The Miami Menu is a digital media channel that showcases and markets the best restaurants, bars, products, and experiences throughout south florida, and around the world. • Direct all public relations/media alongside external agency • Direct and execute all brand partnerships and collaborative efforts • Oversee/direct digital community to maximize engagement and ensure brand image is always consistent and never compromised • Develop the brand(s) image, voice, design, etc
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Marketing Assistant
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Mar 2020 - Jul 2021
KidsBasel is the first ever young artists exhibit during Art Basel Miami, solely showing work of artists under 18. We opened our first exhibit in December of 2018 in downtown Miami in a 2-story gallery with an inclusive concept that mixed the work of notable young artists such as Aelita Andre, Prodigy of Color with many who have yet to be discovered. • Responsible for managing all marketing/activations for the company as well as developing marketing strategy • Responsible for creating all marketing material. • Coordinate and organize all events pertaining to Kid's Basel. • Designed and carried out different social media strategies to increase engagement across 9,000 followers. Show less
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Education
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Florida International University
Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication -
Dr. Michael M. Krop Senior High School