Andrea Mariano

Senior Manager, Digital Marketing at The New York Times Licensing Group
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Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Senior Manager, Digital Marketing
      • Mar 2021 - Present

      In my expanded role, I now manage the division's online presence and lead efforts to promote the NYTLicensing brand and generate purchase intent through digital marketing initiatives. Areas of expertise include: organic search engine optimization, search engine marketing, social media marketing, pay-per-click advertising, content syndication, website user experience, blogging, email newsletters and email automation.

    • Marketing Manager
      • Mar 2014 - Mar 2021

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Sales Manager, News Service & Syndicate
      • Jun 2010 - Feb 2014

    • Marketing Assistant, News Service & Syndicate
      • Jan 2007 - May 2010

Education

  • Digital Marketing Institute
    Certified Digital Marketing Associate, Marketing Strategy
  • Saint John's University - Peter J. Tobin College of Business
    Bachelor of Science (BS), Marketing
    2004 - 2008
  • Central Islip Senior High School
    2000 - 2004
  • General Assembly

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