Andrea M.
Associate Director of Network Operations at Frederator Networks, Inc.- Claim this Profile
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Bio
Credentials
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Data Scientist: Analytics Specialist Career Path
CodecademyJan, 2023- Nov, 2024 -
Google Digital Marketing & E-commerce Certificate
CourseraSep, 2022- Nov, 2024 -
YouTube Certified - Digital Rights
YouTubeJan, 2016- Nov, 2024 -
YouTube Certified - Audience Growth
YouTubeJun, 2015- Nov, 2024
Experience
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Frederator Networks, Inc.
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United States
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Entertainment Providers
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1 - 100 Employee
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Associate Director of Network Operations
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May 2020 - Present
- Worked with a data engineer to create a comprehensive and automatically updating performance database for 2,500 network channels, reducing time required to pull data for regular reporting and periodic analysis requests by over 50%- Using Google Data Studio, created multiple interactive dashboards using the above database to track overall network performance as well as performance by channel category, revenue earned per channel and creator, and performance within demographic categories, among others- Spearheaded communication campaign for YouTube to keep monetization for 90% of affected channels during and after rollout of new AdSense and tax reporting requirements.- Streamlined payment process to ensure on-time, accurate payments going out on a monthly basis to over 650 domestic and international creators
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MCN Operations Manager
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Jun 2018 - May 2020
- Created an interactive performance dashboard using Google Data Studio to compile data for all channels across six CMS accounts. The dashboard enabled other team members to pull instant information for any time period for views, revenue, RPM, and other metrics without needing to ask the network team.- Implemented the first month-over-month performance tracking system for over 3,000 individual network channels.- Supervised one other person to respond to all network member concerns and complaints within one business day, leading to a reported 90+% level of satisfaction in network communication and support.- Organized and implemented multiple venues for network member engagement, including weekly newsletters (average 20% open rate), livestreams, and quarterly feedback forms.- Implemented a system for tracking relevant trending keywords to share with network members.
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MCN Operations Coordinator
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Sep 2017 - Jun 2018
- Categorized and relabeled over half a million assets in under 6 months, making it easier to identify and prevent erroneous claims, and instituted a system for keeping future asset labels up to date on a monthly basis.- Created or re-optimized over 20 guides for network members to increase channel performance, money making potential, and understanding of network benefits.- Optimized the process for creating channel performance reports to cut creation time by over 50%.Worked with the financial team to streamline monthly channel and CMS performance reporting to reduce reporting errors and time spent looking for specific performance metrics.- Categorized over 3,000 network member channels by content type and activity level to make it easier to identify trends, rising stars, and areas for improvement.
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Sockeye Media LLC
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United States
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Media Production
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1 - 100 Employee
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Associate Producer
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Jan 2016 - Sep 2017
- Managed the MOTHER GOOSE CLUB family of YouTube channels (4 channels, 8.2+ billion views, 6.8+ million subscribers). Used competitor analysis, A/B testing and YouTube Analytics data to craft release and SEO strategy.- Collaborated with other departments inside Sockeye as channel manager to ensure timely video preparation and review for 6+ releases/week.- Modified video release and content strategy to increase total daily views across all channels from 2 million/day in January 2014 to 6 million/day in April 2017.- Coordinated launch and release schedule for two new YouTube channels, using ad spend, content strategy and cross-channel promotion to bring each to over 60,000 views/day.- Designed systems to track competitor success and strategy and identify trending keywords
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Production Assistant
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Jun 2012 - Dec 2015
- Coordinated production for over 70 live-action and animated children’s videos, including drafting scripts and storyboards, hiring contractors and talent and tracking and overseeing post-production.- Animated children’s videos and created art assets for use in production.- Created walkthroughs to streamline video review and release process and trained new team members in YouTube Analytics and video review and upload.- Created comprehensive P&L and analytics summaries using Google Analytics, AdWords and Adsense. Created and modified new video ads for channel promotion.
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Harry Jho LLC
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United States
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Law Practice
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1 - 100 Employee
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Human Resources and Finance Assistant
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Jun 2012 - Dec 2015
- Created and submitted invoices for boutique law firm specializing in derivatives, Prime Brokerage and Securities Finance. - Provided administrative and personal support directly to the firm’s partners. - Processed payroll and benefits for an office of over 20 people. - Performed administrative duties including filing, ordering supplies, and planning office events. - Created and submitted invoices for boutique law firm specializing in derivatives, Prime Brokerage and Securities Finance. - Provided administrative and personal support directly to the firm’s partners. - Processed payroll and benefits for an office of over 20 people. - Performed administrative duties including filing, ordering supplies, and planning office events.
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Sockeye Media LLC
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United States
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Media Production
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1 - 100 Employee
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Intern
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Jan 2012 - Feb 2012
- Created organization system for all image files on server - Created graphic design images for use on social media - Worked on storyboards and animation drafts for video opening sequences - Created organization system for all image files on server - Created graphic design images for use on social media - Worked on storyboards and animation drafts for video opening sequences
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Education
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Bennington College
BA, Liberal Arts and Sciences/Liberal Studies
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