Andrea Le Riche

Digital Marketing Manager at Orion One Digital
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • English Native or bilingual proficiency
  • Afrikaans Native or bilingual proficiency

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Experience

    • South Africa
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Aug 2022 - Present

      I'm the new owner of a digital marketing agency. Services I offer include: Web Development, Copy Writing, Ecommerce Management, Content Creation & Social Media Management. View more details here: https://orionone.co.za I'm the new owner of a digital marketing agency. Services I offer include: Web Development, Copy Writing, Ecommerce Management, Content Creation & Social Media Management. View more details here: https://orionone.co.za

    • South Africa
    • Textile Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Nov 2019 - Aug 2022

      Digital Project Management- Maintenance and development of www.hertexhaus.co.za- Managing Content on the website both on back en and on CSV file (through Plytix)- Briefing all structural web changes and managing the web developers- Building campaign pages in the back end and fixing any errors- Planning digital marketing activities on a monthly basis and managing these from start to finish - Coordinating and collaborating with all digital agencies (Social Places, Maven, ShiftOne, Plytix- Coordinating and collaborating with all digital agencies (Social Places, Maven, ShiftOne, Plytix- Develop and monitor campaign budgets- Oversee and manage all contests, giveaways and other digital projects- Reaching the sales budgets- Managing all relevant team members to ensure all campaign run smoothly (this includes graphic designers and marketing assistant)- Optimise user experience on the websiteLead Social Media- Content planning, briefing and posting & community management for www.hertexhaus.co.za- Influencer liaison- Strategic input and support for all Hertex social media platforms- Strategic boosting of post on all platforms- Reporting on all platformsEmailer campaigns- Assisting with the planning and successfully implementation of all emailer campaigns - Growing the database Detailed Reporting & Analysis- Evaluate important metrics that affect our website traffic, KPI’s, and target audience- Preparing regular internal reports that provide insight into performance- Working to key performance indicators and increasing relevant conversions

    • South Africa
    • Food & Beverages
    • 1 - 100 Employee
    • Brand and Social Media Manager
      • Feb 2019 - Feb 2020

      Brand Manager and Social Media manager of incubator brands in the group's portfolio. Current brands I am working on: Nu Health Food Cafe and Schoon. Brand Manager and Social Media manager of incubator brands in the group's portfolio. Current brands I am working on: Nu Health Food Cafe and Schoon.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Brand and Social Media Manager
      • Jun 2018 - Jan 2019

      Social Media Management for Levi's South Africa and NigeriaSocial media strategy planningCreating social media content calendars for each monthCompiling social media reports at the end of each monthCommunity managementAssisting the management of the websiteBriefing creative agency on social assets requiredManaging sales from artwork brief to delivery to stores includingwriting terms and conditionsOnline reputation managementInfluencer selectionInfluencer liaisonOrdering relevant product for influencersEvent managementCampaign managementScheduling Social Media postsCompiling PR reportsProject ManagementWriting Store Briefs

    • Marketing Coordinator
      • Apr 2017 - Jan 2019

      Responsibilities:Content creationOnline reputation managementProject managementSocial reportingEvent planningTrend analysisMedia reporting Liaising with our PR and Marketing Agencies.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Executive
      • Jan 2017 - Apr 2017

      Responsibilities:Client Liaison (clients included Edward Snell, GraduateSchool of Business and Operation Smile)Project ManagementTime Line PlanningManaging and loading the companies CE'sWorking to a production budgetGeneral campaign managementInvoicingMarket ResearchPresenting to ClientsManaging the companies Social Media accountsContent creation for Social Media accounts

    • Marketing Intern
      • Nov 2016 - Dec 2016

      Responsibilities:Managing the brands social media accountsCreating content to use on social media platformsStrategic PlanningPitching and Presenting to clientsMarketing Research

    • PR Intern
      • Dec 2016 - Jan 2017

      ResponsibilitiesWriting and compiling PR reportsSourcing influencesLiaison with media ResponsibilitiesWriting and compiling PR reportsSourcing influencesLiaison with media

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Brand Activator
      • Mar 2013 - Sep 2015

      Responsibilities:Training of new employeesActivating the brand across different channelsPlanning and organizing all aspects of activatorsLiaising with new businesses to ensure activations Responsibilities:Training of new employeesActivating the brand across different channelsPlanning and organizing all aspects of activatorsLiaising with new businesses to ensure activations

Education

  • AAA School of Advertising
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2014 - 2016
  • Bloemhof Girl's High School
    National Senior Certificate (Distinction - 83%), High School/Secondary Diplomas and Certificates
    2008 - 2012

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