Andrea Lauria

Regional Account Manager at Critical Mass Group
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Contact Information
Location
Grand Rapids Metropolitan Area

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Regional Account Manager
      • Jun 2022 - Present
    • United States
    • Wholesale Food and Beverage
    • 700 & Above Employee
    • Account Manager - Meijer
      • Sep 2017 - Jun 2022

      •Built and managed all KeHE business, with a heavy emphasis on the ‘fresh and fast’ assortment for the Bridge Street Market opening August 2018•Constructed and managed parts of the Meijer Frozen, Fresh, & Dry Grocery business by working with multiple Meijer Buying Teams by providing knowledge on category trends and insights to help increase sales by improvement on their product mix•Connected with brokers and manufacturers to coordinate meetings, develop promotional plans, and review instocks between them and the appropriate account contact to ensure satisfaction for all involved Show less

    • Account Analyst - Meijer
      • Apr 2016 - Sep 2017

      •Managed item set up and maintenance, cost changes, and contracts for promotional scans approved by manufacturers •Prepared and analyzed internal and external sales data to effectively suggest product placement•Managed two Meijer grocery desks and provided knowledge on category trends to help increase customer sales through improvement on their product mix

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales Representative
      • Jun 2015 - Apr 2016

      • Expanded and managed customer accounts while establishing relationships, and presenting solutions to key decision makers • Collaborated with functional experts within American International Foods to develop client centered solutions that were sustainable to all parties involved • Generated new leads through focused cold calling and prospecting • Managed the creation of proposals, quotes, and pricing estimates and represented my company in personal meetings at the clients facilities Show less

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Sales Intern
      • May 2014 - Aug 2014

      • Maintained constant communication with the merchandisers and provided proper instruction based on weekly objectives • Balanced the amount of product within multiple facilities, which included gaging how much product to bring in each week while maintaining an optimal and effective amount of back stock • Utilized my problem solving skills to resolve misunderstandings between the different levels of management and establish creative ways to get more displays on the floor • Maintained constant communication with the merchandisers and provided proper instruction based on weekly objectives • Balanced the amount of product within multiple facilities, which included gaging how much product to bring in each week while maintaining an optimal and effective amount of back stock • Utilized my problem solving skills to resolve misunderstandings between the different levels of management and establish creative ways to get more displays on the floor

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2013 - May 2014

      • Promoted business offerings through effective marketing procedures, successfully enabling the company to create new business with clubs and organizations on campus • Interacted with a diverse clientele through effective communication skills • Rendered assistance to managers and co-workers on duty • Promoted business offerings through effective marketing procedures, successfully enabling the company to create new business with clubs and organizations on campus • Interacted with a diverse clientele through effective communication skills • Rendered assistance to managers and co-workers on duty

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Bartender
      • Aug 2011 - Dec 2013

      • Provided excellent service to obtain customer satisfaction in a fast-paced college bar • Conducted training procedures, utilizing my leadership abilities, to a total of 8 new hires • Resolved customer complaints on a daily basis • Provided excellent service to obtain customer satisfaction in a fast-paced college bar • Conducted training procedures, utilizing my leadership abilities, to a total of 8 new hires • Resolved customer complaints on a daily basis

    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Employee
      • May 2013 - Aug 2013

      • Updated various applications and programs to ensure daily deliveries and schedules were met • Communicated with truck drivers for status updates and solved transportation complications • Strengthened negotiating and networking skills with various customers and staff members • Updated various applications and programs to ensure daily deliveries and schedules were met • Communicated with truck drivers for status updates and solved transportation complications • Strengthened negotiating and networking skills with various customers and staff members

    • United States
    • Capital Markets
    • 300 - 400 Employee
    • Promotional Representative
      • May 2011 - Aug 2011

      • Promoted Metro PCS through marketing procedures, and interacted with clientele at local events • Showcased products to customers in order to complete purchases and increase daily sales • Suggested specific products to meet customer needs and requirements • Promoted Metro PCS through marketing procedures, and interacted with clientele at local events • Showcased products to customers in order to complete purchases and increase daily sales • Suggested specific products to meet customer needs and requirements

Education

  • Michigan State University
    Bachelor’s Degree, College of Agriculture and Natural Resources, Food Industry Management
    2011 - 2015

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