Andrea Ketelaars
Visual Brand Strategist at Ontario Bar Association- Claim this Profile
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Bio
Experience
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Ontario Bar Association
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Canada
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Legal Services
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1 - 100 Employee
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Visual Brand Strategist
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Jun 2012 - Present
Design and layout of Ontario Bar Association collateral including social media images, website graphics, digital / print advertisements, and direct mail from creative conception to final production.Liaise with staff and service providers to ensure strategic execution of communication objectives.Layout and production of quarterly bilingual magazine, meeting rigorous deadlines and print standards, while managing timelines and budget. Design and layout of Ontario Bar Association collateral including social media images, website graphics, digital / print advertisements, and direct mail from creative conception to final production.Liaise with staff and service providers to ensure strategic execution of communication objectives.Layout and production of quarterly bilingual magazine, meeting rigorous deadlines and print standards, while managing timelines and budget.
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United Way Greater Toronto
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Canada
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Non-profit Organizations
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100 - 200 Employee
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Graphic Designer
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May 2006 - Jun 2012
Designed United Way Toronto print and digital collateral including publications, annual reports, campaign materials, promotional materials, advertising and other documentation; primarily material distributed externally to the public with an awareness toward accessibility.Standardized United Way Toronto’s corporate brand by providing art direction and consultation to staff. Designed United Way Toronto print and digital collateral including publications, annual reports, campaign materials, promotional materials, advertising and other documentation; primarily material distributed externally to the public with an awareness toward accessibility.Standardized United Way Toronto’s corporate brand by providing art direction and consultation to staff.
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Graphic Designer
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Apr 2004 - May 2006
Produced promotional materials for gallery including brochures, posters, signs and invitations, and annual reports from creative conception to final production.Work included illustration and exhibit installation. Produced promotional materials for gallery including brochures, posters, signs and invitations, and annual reports from creative conception to final production.Work included illustration and exhibit installation.
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SOLCORP
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Software Development
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100 - 200 Employee
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Quality Assurance Administrator—CRM
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Apr 2001 - Jun 2003
Facilitated relationship between client and service provider by providing weekly summary outlining successes, scores, identified trends and development opportunitiesAnalyzed, identified and reported performance trends of front-line financial representatives to managers, trainers and clientsMonitored and evaluated each of the more than 200 financial representatives on a monthly basis Facilitated relationship between client and service provider by providing weekly summary outlining successes, scores, identified trends and development opportunitiesAnalyzed, identified and reported performance trends of front-line financial representatives to managers, trainers and clientsMonitored and evaluated each of the more than 200 financial representatives on a monthly basis
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Toronto District School Board
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Canada
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Primary and Secondary Education
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700 & Above Employee
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Contract - New Media
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May 1998 - Nov 1999
Designed “Safety in Technological Education” – an interactive CD ROM designed to teach students safety practices in their technological education classesTasks included photographing and illustrating equipment, as well as managing files for publishingWas also responsible for modifying language and designing interface Designed “Safety in Technological Education” – an interactive CD ROM designed to teach students safety practices in their technological education classesTasks included photographing and illustrating equipment, as well as managing files for publishingWas also responsible for modifying language and designing interface
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Education
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Humber College
Graphic Design for Print & Web -
Sheridan College
Technical & Scientific Illustration -
Sheridan College
Art Fundamentals -
George Brown College
Continuing Education, Motion Graphics and Visual Effects -
George Brown College
Continuing Education, Digital Video Editing -
Ontario College of Art and Design
Web Art & Design