Andrea Keiner Trum
Head of Global Brand at Syniverse- Claim this Profile
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Bio
Heather McLean Wiederhoeft
Creative, collaborative, innately positive, a natural leader … these are just a few words that describe Dre Trum. I was fortunate to work with Dre for almost two years when she was the Creative Director at YPO. Her passion for her work and that of her team is easily seen in every conversation, meeting and completed projected. Dre and I worked together on a global awards program where we collaborated with a team to create 14 videos telling impact stories in just 12 weeks. It was a herculean task and an almost impossible deadline but Dre’s storytelling abilities, leadership skills and belief that if a team pulls together, any project can be accomplished saw us through. Working with Dre on that project was a masterclass in creative video storytelling. Dre is a natural developer who is always eager to help someone who wants to learn and grow. Her enthusiasm for team’s she leads is unwavering. I would so welcome the chance to work with her again. If you have the opportunity to work with Dre, take it!
La Trease Shaw
When you have the privilege of working with Dre, you get more than what you expected. Dre is extremely talented and a phenomenal leader. Dre rolls up her sleeves, ready to dive into master a project. She is curious to understand the why. She asks strategic questions to help develop a strategy to support organizational goals, cross-collaboration efforts and a positive experience for end users. She delivers a cohesive plan and holds teams accountable for the success of the plan. She asks questions such as what did we learn and how can we apply what we learned moving forward? She’s always eager to learn and improve the entire team and strategy. Dre’s level of detail and user expertise is spot-on. She looks at every angle to identify if these tasks or initiatives will better the overall experience for users. She is the queen of simplification and developing techniques and processes to enhance team collaboration. As a leader, she wants you to succeed and she inspires you to tap into a new level of elevation. She is beyond what you would expect and she is the best unexpected gift you can have on your team and organization.
Heather McLean Wiederhoeft
Creative, collaborative, innately positive, a natural leader … these are just a few words that describe Dre Trum. I was fortunate to work with Dre for almost two years when she was the Creative Director at YPO. Her passion for her work and that of her team is easily seen in every conversation, meeting and completed projected. Dre and I worked together on a global awards program where we collaborated with a team to create 14 videos telling impact stories in just 12 weeks. It was a herculean task and an almost impossible deadline but Dre’s storytelling abilities, leadership skills and belief that if a team pulls together, any project can be accomplished saw us through. Working with Dre on that project was a masterclass in creative video storytelling. Dre is a natural developer who is always eager to help someone who wants to learn and grow. Her enthusiasm for team’s she leads is unwavering. I would so welcome the chance to work with her again. If you have the opportunity to work with Dre, take it!
La Trease Shaw
When you have the privilege of working with Dre, you get more than what you expected. Dre is extremely talented and a phenomenal leader. Dre rolls up her sleeves, ready to dive into master a project. She is curious to understand the why. She asks strategic questions to help develop a strategy to support organizational goals, cross-collaboration efforts and a positive experience for end users. She delivers a cohesive plan and holds teams accountable for the success of the plan. She asks questions such as what did we learn and how can we apply what we learned moving forward? She’s always eager to learn and improve the entire team and strategy. Dre’s level of detail and user expertise is spot-on. She looks at every angle to identify if these tasks or initiatives will better the overall experience for users. She is the queen of simplification and developing techniques and processes to enhance team collaboration. As a leader, she wants you to succeed and she inspires you to tap into a new level of elevation. She is beyond what you would expect and she is the best unexpected gift you can have on your team and organization.
Heather McLean Wiederhoeft
Creative, collaborative, innately positive, a natural leader … these are just a few words that describe Dre Trum. I was fortunate to work with Dre for almost two years when she was the Creative Director at YPO. Her passion for her work and that of her team is easily seen in every conversation, meeting and completed projected. Dre and I worked together on a global awards program where we collaborated with a team to create 14 videos telling impact stories in just 12 weeks. It was a herculean task and an almost impossible deadline but Dre’s storytelling abilities, leadership skills and belief that if a team pulls together, any project can be accomplished saw us through. Working with Dre on that project was a masterclass in creative video storytelling. Dre is a natural developer who is always eager to help someone who wants to learn and grow. Her enthusiasm for team’s she leads is unwavering. I would so welcome the chance to work with her again. If you have the opportunity to work with Dre, take it!
La Trease Shaw
When you have the privilege of working with Dre, you get more than what you expected. Dre is extremely talented and a phenomenal leader. Dre rolls up her sleeves, ready to dive into master a project. She is curious to understand the why. She asks strategic questions to help develop a strategy to support organizational goals, cross-collaboration efforts and a positive experience for end users. She delivers a cohesive plan and holds teams accountable for the success of the plan. She asks questions such as what did we learn and how can we apply what we learned moving forward? She’s always eager to learn and improve the entire team and strategy. Dre’s level of detail and user expertise is spot-on. She looks at every angle to identify if these tasks or initiatives will better the overall experience for users. She is the queen of simplification and developing techniques and processes to enhance team collaboration. As a leader, she wants you to succeed and she inspires you to tap into a new level of elevation. She is beyond what you would expect and she is the best unexpected gift you can have on your team and organization.
Heather McLean Wiederhoeft
Creative, collaborative, innately positive, a natural leader … these are just a few words that describe Dre Trum. I was fortunate to work with Dre for almost two years when she was the Creative Director at YPO. Her passion for her work and that of her team is easily seen in every conversation, meeting and completed projected. Dre and I worked together on a global awards program where we collaborated with a team to create 14 videos telling impact stories in just 12 weeks. It was a herculean task and an almost impossible deadline but Dre’s storytelling abilities, leadership skills and belief that if a team pulls together, any project can be accomplished saw us through. Working with Dre on that project was a masterclass in creative video storytelling. Dre is a natural developer who is always eager to help someone who wants to learn and grow. Her enthusiasm for team’s she leads is unwavering. I would so welcome the chance to work with her again. If you have the opportunity to work with Dre, take it!
La Trease Shaw
When you have the privilege of working with Dre, you get more than what you expected. Dre is extremely talented and a phenomenal leader. Dre rolls up her sleeves, ready to dive into master a project. She is curious to understand the why. She asks strategic questions to help develop a strategy to support organizational goals, cross-collaboration efforts and a positive experience for end users. She delivers a cohesive plan and holds teams accountable for the success of the plan. She asks questions such as what did we learn and how can we apply what we learned moving forward? She’s always eager to learn and improve the entire team and strategy. Dre’s level of detail and user expertise is spot-on. She looks at every angle to identify if these tasks or initiatives will better the overall experience for users. She is the queen of simplification and developing techniques and processes to enhance team collaboration. As a leader, she wants you to succeed and she inspires you to tap into a new level of elevation. She is beyond what you would expect and she is the best unexpected gift you can have on your team and organization.
Credentials
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UXC
Nielsen Norman GroupOct, 2018- Nov, 2024
Experience
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Syniverse
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Head of Global Brand
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Jan 2023 - Present
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Vanguard
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United States
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Financial Services
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700 & Above Employee
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Creative and Content Strategy, Retail Marketing/Senior Consultant
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Aug 2020 - Feb 2023
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YPO
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United States
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Non-profit Organizations
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700 & Above Employee
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Head of Brand, Creative & Campaigns, Worldwide
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Dec 2018 - Aug 2020
Directed an incredibly talented, multi-disciplinary global creative team connecting creative, brand, UX and content across 130 countries. Impact: Transformed content and campaign development. Refreshed global brand position, visual and voice for updated cultural relevancy. Provide creative talent with support for more inspired work and better outcomes. Improved operations, global channel management and campaign execution. Streamlined and website and overall UX across channels. Directed an incredibly talented, multi-disciplinary global creative team connecting creative, brand, UX and content across 130 countries. Impact: Transformed content and campaign development. Refreshed global brand position, visual and voice for updated cultural relevancy. Provide creative talent with support for more inspired work and better outcomes. Improved operations, global channel management and campaign execution. Streamlined and website and overall UX across channels.
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Sungard Availability Services
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director, Global Brand & Creative
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Oct 2015 - Nov 2018
Built and lead the Global Creative Department in digital marketing and content/campaign strategy across channels/regions. Impact: Refreshed and launched global brand/website. Championed creation of UX focused personas/mapping in partnership with CXD. Directed content/campaign strategy across channels/regions. Streamlined communications across partners, sales and product for global brand/product consistency. Implemented localization, transcreation and translation globally. Built and lead the Global Creative Department in digital marketing and content/campaign strategy across channels/regions. Impact: Refreshed and launched global brand/website. Championed creation of UX focused personas/mapping in partnership with CXD. Directed content/campaign strategy across channels/regions. Streamlined communications across partners, sales and product for global brand/product consistency. Implemented localization, transcreation and translation globally.
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Event Strategy Group
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United States
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Events Services
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1 - 100 Employee
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Director of Brand, Creative & Marketing Strategy
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Aug 2012 - Oct 2015
Built and lead the Creative and Marketing Department including internal agency, freelance and agency management and direction. Impact: Developed and activated ESG foundational brand story and mission, visual and verbal identity. Lead multi-agency work in creative direction for Fortune 500 clients for all marketing and experiential work, environmental and commercial. Developed and inspired internal creative teams to take on new work and expand company capability. Built and lead the Creative and Marketing Department including internal agency, freelance and agency management and direction. Impact: Developed and activated ESG foundational brand story and mission, visual and verbal identity. Lead multi-agency work in creative direction for Fortune 500 clients for all marketing and experiential work, environmental and commercial. Developed and inspired internal creative teams to take on new work and expand company capability.
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Lincoln Financial Group
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United States
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Financial Services
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700 & Above Employee
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Senior Designer, Direction & Brand Creative
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Jun 2006 - Aug 2012
Lead creative strategy/design for concept development, brand activation/development, standards/guides. Creative/design guidance for in-house designers and external agencies. Marketing partnership liaison for effective campaign, engagement plan and channel strategy. Leading member of continuous Improvement Team member for process improvement & workflow effectiveness. Lead creative strategy/design for concept development, brand activation/development, standards/guides. Creative/design guidance for in-house designers and external agencies. Marketing partnership liaison for effective campaign, engagement plan and channel strategy. Leading member of continuous Improvement Team member for process improvement & workflow effectiveness.
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Design Director/Senior Designer
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Jun 2004 - Mar 2006
Design and direction for all assets: magazines, books, experiential design, logos, catalogs, & direct mail, website design/UI, photo shoots, corporate identity and branding. Budget oversight and client interaction. Co-direct/manage design team.. Design and direction for all assets: magazines, books, experiential design, logos, catalogs, & direct mail, website design/UI, photo shoots, corporate identity and branding. Budget oversight and client interaction. Co-direct/manage design team..
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Senior Designer, Designer
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May 2000 - Jun 2004
Design and maintain marketing, experiential and presentation materials for DoD/Homeland Security PEO. Design and maintain marketing, experiential and presentation materials for DoD/Homeland Security PEO.
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Education
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Cornell University
Marketing for Business Leaders Certification, Masters Level Cert -
University of Delaware
Bachelor of Arts (BA), Arts, History, Education -
Cheltenham High School