Experience

Atom Brands

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Global Customer Marketing Manager - Grocery Channel

  • Jul 2019 - Present

  Atom Brands (owned by ZX Ventures, part of Anheuser-Busch InBev) is a pioneering global craft drinks company with a growing portfolio of international brands across major categories.Developed the customer marketing strategy for the UK grocery channel (Off Trade). This included the development of brand toolkits, pricing, margin models, alongside volume forecasting and ROI analysis.

• Global Customer Marketing Manager - Global Travel Retail

  • Nov 2018 - Jul 2019

  Accountable for leading the customer marketing strategy in Global Travel Retail (GTR) to increase brand awareness and drive ROS and distribution.



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Executive - Reckitt Benckiser (RB) UK

  • Feb 2018 - Nov 2018

  RB is a global consumer goods company that produce a range of global health, hygiene and home products. Responsible for the implementation of local brand marketing plans in line with UK commercial strategy on Airwick (£83M), the biggest driver of growth for the UK business (2018). * Delivery of brand NPD / EPD projects and P&L management * Supporting Brand, Sales and Trade Marketing teams with monthly brand performance analysis and recommendations across multiple channels (Nielsen) * Delivering powerful consumer and customer insights (with reference to pricing, distribution and promotion) and turning these into actionable plans * Drove incremental volume across key accounts by leading the seasonal range project * Managed brand led budget (£500K) to ensure accurate spend and forecast against key initiatives * Managed agency and media partners for digital assets (online retail and e-comm, key visuals for promotional activities, and all NPD artwork). Show less



Edward Snell & Co Pty Ltd

• South Africa
• Food and Beverage Services
• 100 - 200 Employee

• Sales Account Manager

  • Feb 2014 - Jan 2018

  The largest privately-owned wine and spirits merchant in Southern Africa. My global portfolio included: William Grants & Sons, Campari, Rémy-Cointreau, Jose Cuervo, Oude Molen, Russian Bear, Cape to Rio and Firstwatch. o Developed and implemented territory strategy plans to drive sales and other Key Performance Indexes (KPIs) o Grew customer base market share and sales volume by achieving availability and visibility targets - 20% annual growth (4 years consecutively) o Implemented National Trade Agreements for 30 strategic outlets demonstrating 26% volume and 42% value growth o Developed Joint Business Planning initiatives through 3rd party redistributor resulting in 20% volume growth o Grew strategic customer base by 120% through an effective call cycle and customer database management, while maintaining 100% customer call strike rates (4 years consecutively) o Managed own budget and events while aligning with Trade Marketing to proactively maximise business opportunities o Developed brand experiences and activities to encourage trial and repurchase o Managed 3rd party execution agencies on branded events o Monitored global market trends to identify local growth opportunities for example gin and rum Show less



wideopenplatform

• South Africa
• Advertising Services
• 1 - 100 Employee

• Marketing Stategist

  • Feb 2013 - Feb 2014

  One of the largest advertising groups, WP is an outdoor media company specialising in large format and high impact advertising i.e. mega building wraps, digital outdoor projections, airport and 3D site advertising. o Responsible for planning, formulating and executing over 50 creative brand campaigns o Managed a team of 6 graphic designers to ensure timely and effective campaign execution o Prepared final campaign presentations and post-performance reports o Managed client briefs while maintaining winning client service relationships that exceeded annual revenue targets Show less



DGB (Pty) Ltd

• South Africa
• Beverage Manufacturing
• 300 - 400 Employee

• Activation & Event Supervisor

  • Jan 2009 - Dec 2012

  Established in 1990, DGB is one of South Africa's largest independent wine and spirit producers and distributors. o Managed in-store promotions and non-traditional events (i.e. wine trade shows) to achieve sales targets and provide performance reports to analyse ROI o Organised promoter teams, promotional executions and point of sale to ensure brand alignment o Supported local and global brand campaign implementation to increase customer acquisition levels Established in 1990, DGB is one of South Africa's largest independent wine and spirit producers and distributors. o Managed in-store promotions and non-traditional events (i.e. wine trade shows) to achieve sales targets and provide performance reports to analyse ROI o Organised promoter teams, promotional executions and point of sale to ensure brand alignment o Supported local and global brand campaign implementation to increase customer acquisition levels



Amalgamated Beverage Industries - (6 month temp)

• Marketing Executive Coordinator

  • Jul 2008 - Dec 2008

  ABI Bottling is the biggest franchised bottler of The Coca-Cola Company SA and a leading soft drinks business in the international SABMiller group of companies. o Coordinate all administrative tasks for the Marketing Manager including corporate events, itineraries, travel, accommodation, internal and external presentations and meeting reports ABI Bottling is the biggest franchised bottler of The Coca-Cola Company SA and a leading soft drinks business in the international SABMiller group of companies. o Coordinate all administrative tasks for the Marketing Manager including corporate events, itineraries, travel, accommodation, internal and external presentations and meeting reports



Torga Optical

• Customer Services Specialist

  • Jan 2007 - Dec 2007

  Optical and sunglass specalists providing thousands of customers with qualified eye care professionals. o Consult with customers telephonically or in person to provide product and service information, take orders and answer questions o Liaise with private health care providers for authorization and to resolve payment issues/disputes o Investigate and follow up on customer complaints o Update customer files and databases o Manage appointment schedule Optical and sunglass specalists providing thousands of customers with qualified eye care professionals. o Consult with customers telephonically or in person to provide product and service information, take orders and answer questions o Liaise with private health care providers for authorization and to resolve payment issues/disputes o Investigate and follow up on customer complaints o Update customer files and databases o Manage appointment schedule