Andrea Giles
Marketing and Communications at Alden Research Laboratory, LLC- Claim this Profile
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Topline Score
Bio
Brett Castellano
Andrea is a very professional, very personable and very reliable person. Having her as my marketing liaison was crucial to my success in my role as a Sales Manager. Andrea was always my "go to" in terms of thinking outside the box on a situation, approaching projects from a different vantage point and for bouncing ideas off of. To say that she played an important role in representing the image of our organization and the brand personality is an understatement. If there was one person in my professional life that I could have the opportunity to work with again, Andrea would be the one.
Scott Sweeney
Andrea is a talented writer and marketer. She helped us to build a marketing system that regularly generated 2,000 leads per quarter. Andrea is able to work with software developers, application engineers and sales people to understand and communicate the strengths of technical products and offerings. She will be a significant asset in any marketing organization.
Brett Castellano
Andrea is a very professional, very personable and very reliable person. Having her as my marketing liaison was crucial to my success in my role as a Sales Manager. Andrea was always my "go to" in terms of thinking outside the box on a situation, approaching projects from a different vantage point and for bouncing ideas off of. To say that she played an important role in representing the image of our organization and the brand personality is an understatement. If there was one person in my professional life that I could have the opportunity to work with again, Andrea would be the one.
Scott Sweeney
Andrea is a talented writer and marketer. She helped us to build a marketing system that regularly generated 2,000 leads per quarter. Andrea is able to work with software developers, application engineers and sales people to understand and communicate the strengths of technical products and offerings. She will be a significant asset in any marketing organization.
Brett Castellano
Andrea is a very professional, very personable and very reliable person. Having her as my marketing liaison was crucial to my success in my role as a Sales Manager. Andrea was always my "go to" in terms of thinking outside the box on a situation, approaching projects from a different vantage point and for bouncing ideas off of. To say that she played an important role in representing the image of our organization and the brand personality is an understatement. If there was one person in my professional life that I could have the opportunity to work with again, Andrea would be the one.
Scott Sweeney
Andrea is a talented writer and marketer. She helped us to build a marketing system that regularly generated 2,000 leads per quarter. Andrea is able to work with software developers, application engineers and sales people to understand and communicate the strengths of technical products and offerings. She will be a significant asset in any marketing organization.
Brett Castellano
Andrea is a very professional, very personable and very reliable person. Having her as my marketing liaison was crucial to my success in my role as a Sales Manager. Andrea was always my "go to" in terms of thinking outside the box on a situation, approaching projects from a different vantage point and for bouncing ideas off of. To say that she played an important role in representing the image of our organization and the brand personality is an understatement. If there was one person in my professional life that I could have the opportunity to work with again, Andrea would be the one.
Scott Sweeney
Andrea is a talented writer and marketer. She helped us to build a marketing system that regularly generated 2,000 leads per quarter. Andrea is able to work with software developers, application engineers and sales people to understand and communicate the strengths of technical products and offerings. She will be a significant asset in any marketing organization.
Credentials
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Learning Graphic Design: Things Every Designer Should Know
LinkedInJun, 2020- Oct, 2024
Experience
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Alden Research Laboratory, LLC
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United States
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Environmental Services
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100 - 200 Employee
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Marketing and Communications
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Dec 2018 - Present
Responsible for consistency in Alden's content marketing, including social media, newsletters, and corporate website upkeep. Focused on telling the unique and rich story that is Alden and proud to be supporting thought leadership and unmatched expertise of my colleagues. Founded in 1894, Alden is the longest continuously operating hydraulics laboratory in North America. Responsible for consistency in Alden's content marketing, including social media, newsletters, and corporate website upkeep. Focused on telling the unique and rich story that is Alden and proud to be supporting thought leadership and unmatched expertise of my colleagues. Founded in 1894, Alden is the longest continuously operating hydraulics laboratory in North America.
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Aspen Aerogels
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United States
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Oil and Gas
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200 - 300 Employee
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Digital Marketing and Communications
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May 2016 - Nov 2018
Working to provide a cohesive and consistent digital marketing presence to promote company positioning. Initial planning strategy included the consolidation of several disparate digital marketing applications into a single inbound marketing platform for better functionality and performance metric tracking.Launched the company blog as a platform to establish authority, build rapport, and improve SEO; working with subject matter experts to write and publish blog articles. Established an editorial calendar to ensure content creation and marketing campaigns align to support industry events and sales goals. Manage social media channels and publishing schedule, including paid campaigns; increased followers by 61% (LinkedIn) and 129% (Twitter). Worked with IT department to identify business requirements to completely overhaul the website design and CMS for improved website visitor engagement. Authored the company’s trade show best practices guide and coordinated all domestic and international trade show activities. Copy editor for product technical data sheets, case studies and industry articles. Full marketing campaign strategy and development, including email, landing pages, social media, and paid advertisements. Show less
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Marketing Communications Manager
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Jul 2008 - May 2016
Lead efforts to implement inbound marketing software (Hubspot) to deliver content and track lead generation activities. Responsible for content development for inbound marketing and lead generation efforts including email marketing, dedicated landing pages, press releases, special offers, white papers, articles, blogs and social media. Coordinate external advertising contracts, including content delivery to meet deadlines. Manage all trade show logistics including booth design, booth prep, scheduling shipments and ordering services. Work directly with sales and support teams to ensure all prospect/customer requests are delivered effectively and efficiently. Show less
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Saint-Gobain
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France
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Wholesale Building Materials
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700 & Above Employee
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Marketing Communications Project Consultant
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Aug 2007 - Jun 2011
Working with Saint-Gobain Advanced Ceramics on tradeshow planning and logistics, website development, as well as other marketing communciations collateral development. Assisting other Saint-Gobain businesses with the content migration of current websites into a new corporate infrastructure. Consulting with business to identify website goals to enhance their online presence.
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Marketing Information Specialist
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Oct 2000 - Jul 2008
Championed branding efforts for several product lines, including the development of brand names, taglines, logos, advertisements, press releases and product literature, as well as trade show integration. United numerous North American businesses for largest industry trade show ensuring greater corporate identity, increased exposure, networking and cost sharing. Organized special events for sales meetings, trade shows, safety milestones and awareness, and the introduction of 5S into the manufacturing plant. Responsible for the customization and roll-out of a customer relationship management database, providing on-going instruction, trouble-shooting and reporting. Developed with corporate communication department news stories and press releases for both internal and external publications. Managed website content for several businesses concurrently, including migrating sites to a new website infrastructure. Served as business captain for corporate United Way campaign, and as a business Livewell Champion for corporate health and wellness program. Show less
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Davis & Elkins College
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United States
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Higher Education
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Admissions Counselor & Webmaster
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Jun 1999 - Oct 2000
Updated and maintained college website. Worked with faculty, staff and alumni to create and update department web pages. Implemented the request for proposal for the redesign of the entire website. Also, responded to requests delivered to the college via the website. Updated and maintained college website. Worked with faculty, staff and alumni to create and update department web pages. Implemented the request for proposal for the redesign of the entire website. Also, responded to requests delivered to the college via the website.
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Education
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1995 - 1999
The College of Wooster
Bachelor of Arts, English -
1992 - 1995
Waynedale High School
diploma, college prep
Community
