Andrea Farias
Commercialization Lead at U+ Venture Building- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Portuguese Professional working proficiency
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Bio
Experience
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U+ Digital Ventures
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United States
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Software Development
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1 - 100 Employee
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Commercialization Lead
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Jun 2022 - Present
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Pivotally
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Spain
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Research Services
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1 - 100 Employee
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Product Strategist
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Jan 2021 - Present
We help mission-driven tech founders confidently launch startups that solve burning problems through a process of lean experimentation. We help mission-driven tech founders confidently launch startups that solve burning problems through a process of lean experimentation.
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Bayshore HealthCare
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Canada
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Hospitals and Health Care
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700 & Above Employee
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UX Strategy Lead
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Dec 2021 - Jun 2022
With digital transformation becoming essential to the provision of basic services after Covid-19, I joined this established healthcare company to help them reimagine their digital offering as a consistent experience, and launch new digital ventures to complement their current offering. With digital transformation becoming essential to the provision of basic services after Covid-19, I joined this established healthcare company to help them reimagine their digital offering as a consistent experience, and launch new digital ventures to complement their current offering.
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Fortunian
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Advertising Services
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1 - 100 Employee
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Lead Strategist
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Aug 2019 - Dec 2020
As the Lead Strategist and one of the first permanent employees at this fast-growing venture studio and digital agency, I built and led a creative team of 5-10 team members through every stage of the project lifecycle from the scoping phase, through to user research, ideation and project delivery. Not only did we launch 10+ innovation and digital growth projects, the agency itself was a service design challenge, as we worked to build up scalable processes and create a unique experience for our clients.
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Skillshare
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United States
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E-Learning Providers
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200 - 300 Employee
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Business & Technology Project Manager
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Sep 2018 - Jul 2019
Grew Skillshare's Business & Technology catalogues by partnering with 30+ experts on topics including User Experience, Coding & Digital Marketing to research, create and launch successful courses. Grew Skillshare's Business & Technology catalogues by partnering with 30+ experts on topics including User Experience, Coding & Digital Marketing to research, create and launch successful courses.
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Design Researcher & Strategist
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Sep 2017 - Sep 2018
Helping diverse clients define and deliver experiences such as:- Designing and piloting an internet service for Colombia's worst served communities, leading to a successful investor pitch.- Supporting the successful launch of 3 digital startups through user research, ideation and prototyping.- Helping 2 franchises across different industries grow by troubleshooting and standardizing their processes and unique service offerings. Helping diverse clients define and deliver experiences such as:- Designing and piloting an internet service for Colombia's worst served communities, leading to a successful investor pitch.- Supporting the successful launch of 3 digital startups through user research, ideation and prototyping.- Helping 2 franchises across different industries grow by troubleshooting and standardizing their processes and unique service offerings.
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Kitchen Table Projects
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Food & Beverages
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Innovation Associate
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May 2015 - Sep 2016
As Innovation Associate, I helped ideate, design and deliver 2 pop-up stores which experimented with initiatives aimed to fast-track growth of FMCG startups. This led to a collaboration with M&S, and the company's successful pivot to two initiatives: the UK's first festival for food founders, and a specialty distribution company. As Innovation Associate, I helped ideate, design and deliver 2 pop-up stores which experimented with initiatives aimed to fast-track growth of FMCG startups. This led to a collaboration with M&S, and the company's successful pivot to two initiatives: the UK's first festival for food founders, and a specialty distribution company.
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General Assembly
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United States
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Higher Education
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700 & Above Employee
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Operations Assistant
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Sep 2014 - May 2015
I supported the launch of a new General Assembly campus in London by coordinating operations including sourcing materials, setting up classrooms, and building up campus-specific processes. I supported the launch of a new General Assembly campus in London by coordinating operations including sourcing materials, setting up classrooms, and building up campus-specific processes.
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Brand Ambassador
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Mar 2013 - Sep 2014
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Founder
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May 2011 - Feb 2013
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Promotions & Events Manager
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Aug 2011 - May 2012
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Education
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Glasgow School of Art
MDes Design Innovation & Service Design, Strategic Design -
University of the Arts London
Bachelor of Arts (BA), Broadcast Fashion Journalism -
International School of Milan
International Baccalaureate