Andrea Eastman-Mullins

Founder/CEO at West End Learning
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Contact Information
us****@****om
(386) 825-5501
Location
Winston-Salem, US

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Founder/CEO
      • Sep 2019 - 4 years 4 months

      Greensboro/Winston-Salem, North Carolina Area West End Learning helps faculty, colleges, nonprofits, and other educational organizations bring their digital learning initiatives to life so they can have the broadest impact. We focus on work that integrates Open Educational Resources (OER) and library content into the classroom. Named for the vibrant cultural hub and theatre district in London, West End Learning believes the best education, like theatre, is collaborative - involving faculty, students, libraries, instructional designers, and… Show more West End Learning helps faculty, colleges, nonprofits, and other educational organizations bring their digital learning initiatives to life so they can have the broadest impact. We focus on work that integrates Open Educational Resources (OER) and library content into the classroom. Named for the vibrant cultural hub and theatre district in London, West End Learning believes the best education, like theatre, is collaborative - involving faculty, students, libraries, instructional designers, and more. • Launched Syllect, a new platform for teaching entrepreneurship, that enhances faculty courses with a vetted collection of 3,000 quality open educational resources (OERs), replacing or supplementing commercial textbooks, at no cost to students. • Supporting digital initiatives as fractional leader or consultant for clients such as EMC Arts where we transitioned in-person workshops in adaptive leadership to fully virtual interactive experiences. Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Executive Director
      • Jun 2022 - Jul 2023

      Indianapolis, Indiana, United States Celebrating both the art and science of neurosurgery, The Neurosurgical Atlas uses award-winning technology and visuals to train the next generation of neurosurgeons. With a devoted global community of over 70,000 institutional and individual members, it is the most comprehensive, interactive multi-media collection that unveils novel and efficient techniques for brain surgery. • Developed the plan that took this nonprofit client, that had grown beyond anything the founder had imagined… Show more Celebrating both the art and science of neurosurgery, The Neurosurgical Atlas uses award-winning technology and visuals to train the next generation of neurosurgeons. With a devoted global community of over 70,000 institutional and individual members, it is the most comprehensive, interactive multi-media collection that unveils novel and efficient techniques for brain surgery. • Developed the plan that took this nonprofit client, that had grown beyond anything the founder had imagined, into a financially sound, scalable operation that will continue to serve surgeons and patients for generations to come. Secured start-up funding and hired and developed the core team. • Invited to serve in a fractional role as Executive Director to execute the growth strategy which included launching access to medical libraries, embedding the curriculum in residency programs and expanding into new content areas with leading neurosurgeons. Show less

    • United States
    • Libraries
    • 700 & Above Employee
    • Vice President Product Management (Literature, Music, Arts, Social Sciences, Genealogy)
      • Apr 2016 - Jul 2019

      Greensboro/Winston-Salem, North Carolina Area ProQuest, now part of Clarivate, a global leader in EdTech, empowers researchers in higher education, public and K-12 libraries around the world with access to insights from video, audio, and billions of digital pages from authoritative sources such as scholarly journals, eBooks, newspapers and previously unpublished archives that span multiple centuries. This vast content allows serious research of virtually any topic from multiple formats and voices. • Served as COO post-acquisition… Show more ProQuest, now part of Clarivate, a global leader in EdTech, empowers researchers in higher education, public and K-12 libraries around the world with access to insights from video, audio, and billions of digital pages from authoritative sources such as scholarly journals, eBooks, newspapers and previously unpublished archives that span multiple centuries. This vast content allows serious research of virtually any topic from multiple formats and voices. • Served as COO post-acquisition as organizational change leader to integrate Alexander Street business operations into ProQuest. Built trust amongst teams, ensured strategy alignment and subsequently expanded into a larger role with responsibility for an $80M portfolio which incorporated all the products I worked on in any capacity (200+) throughout my career. • Conceptualized, funded, and hired a new product team to launch ProQuest One Literature, the largest most inclusive literature collection with multiformat resources and a focus on historically underrepresented voices. Named one of the Best Databases of 2020 by Library Journal. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jun 2014 - Mar 2016

      Alexandria, VA Alexander Street was an innovative scholarly publisher with a mission to make silent voices heard. In addition to developing leading databases in black theatre, disability studies, global writers, Women’s history, and more, Alexander Street launched the first streaming video products to academic libraries. It was acquired by ProQuest in June 2016. • As part of the executive team, reporting to the President, led the company through years of double-digit growth. Took the business from… Show more Alexander Street was an innovative scholarly publisher with a mission to make silent voices heard. In addition to developing leading databases in black theatre, disability studies, global writers, Women’s history, and more, Alexander Street launched the first streaming video products to academic libraries. It was acquired by ProQuest in June 2016. • As part of the executive team, reporting to the President, led the company through years of double-digit growth. Took the business from $5M-$30M and executed the sale to ProQuest.

    • Sr. Vice President, Editorial, Production, and Development
      • Oct 2011 - May 2014

      Alexandria, VA Oversaw product, content and software development teams (50-75 people), led and executed publishing plans focused on internal efficiencies to move from founder-led organization to a scalable enterprise. Achieved steady Y/Y growth.

    • Vice President, Editorial
      • Jul 2008 - Oct 2011

      Alexandria, VA Grew Product Management and Licensing team to publish over 25 profitable products. Substantially increased licensing to launch the Alexander Street portfolio of streaming video collections.

    • Director of Software Marketing
      • Mar 2006 - Jul 2008

      Alexandria, VA Responsible for the user experience and product design for all collections.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Information & Technology Coordinator – Teaching and Learning with Technology Collaborative
      • Mar 2003 - Mar 2006

      Chapel Hill, NC The UNC TLT Collaborative, created by the Office of the President, supported the 16 campuses of the UNC System to promote communication, research, professional development, resource sharing, and policy development to inspire change in teaching and learning with technology. • Part of a small entrepreneurial team within the UNC system leading the expansion of a broad range of statewide programs to introduce effective teaching with emerging technology to the more than 9,000 faculty across… Show more The UNC TLT Collaborative, created by the Office of the President, supported the 16 campuses of the UNC System to promote communication, research, professional development, resource sharing, and policy development to inspire change in teaching and learning with technology. • Part of a small entrepreneurial team within the UNC system leading the expansion of a broad range of statewide programs to introduce effective teaching with emerging technology to the more than 9,000 faculty across 16 UNC campuses. The Collaborative’s major start-up initiatives were the design and implementation of a LinkedIn-like Professional Development Portal, several system-wide faculty and staff development programs (including a campus partnership with MERLOT.org) and an annual conference that grew to over 300 attendees. Show less

    • United States
    • Libraries
    • 700 & Above Employee
    • Senior Product Manager
      • 2000 - 2003

      Ann Arbor, MI Invited to join ProQuest after the acquisition of Chadwyck-Healey. Managed $2-million product line of online American history databases that met the needs of academic and public libraries. Launched Heritage Quest Online, a genealogy and local history product named one of the best reference databases of 2001 by Library Journal.

    • Web Designer / Project Manager
      • Sep 1997 - Mar 2000

      Alexandria, VA Chadwyck-Healey was an innovative specialist humanities digital publisher acquired by ProQuest, now Clarivate. • As first web designer in the US office, independently learned HTML and web design to successfully design 12 online products including Literature Online, a fully searchable library of more than 350,000 works of English and American poetry, drama and prose, 300+ full-text literature journals and other key criticism and reference resources. Coordinated all phases of production… Show more Chadwyck-Healey was an innovative specialist humanities digital publisher acquired by ProQuest, now Clarivate. • As first web designer in the US office, independently learned HTML and web design to successfully design 12 online products including Literature Online, a fully searchable library of more than 350,000 works of English and American poetry, drama and prose, 300+ full-text literature journals and other key criticism and reference resources. Coordinated all phases of production with parent office in Cambridge, England.

    • Researcher
      • Sep 1996 - Aug 1997

      Alexandria, Virginia, United States Solicited, collected, and prepared 3,000 finding aids for microfilming and maintained relationships with 500 contributing repositories. Coordinated with UK-based production team and freelance indexers to meet all publication deadlines. Trained at the National Archives to learn about archival research and preservation.

    • Researcher
      • Jul 1995 - Aug 1996

      Boca Raton, Florida, United States Social Issues Resources Series (SIRS), acquired by ProQuest in 2003 to enhance its leadership in the K-12 library market, provided online, CD-Rom and print reference databases to 50k+ school libraries worldwide. • Selected, abstracted, and indexed philosophy, religion, film, and literature articles for inclusion in SIRS Renaissance, an arts and humanities collection for high school libraries

Education

  • University of Michigan
    MA, Higher Education
    2000 - 2002
  • Hamilton College
    BA, Philosophy & German
    1991 - 1995

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