Vice President, International Marketing

• Jul 2022 - Present

Executive Director, International Marketing

• Oct 2021 - Jul 2022

Director, Global Brand Marketing

• Jun 2019 - Oct 2021

• Develop international marketing guidelines for all Columbia Pictures titles to ensure creative and strategic alignment.• Serve as liaison between our international markets and all home office departments (creative, media, publicity, digital, promotions, etc).• Help each market design and execute big local opportunities including events, stunts & integrations (Comic-Con booth design, mobile game integrations, etc.)• Organize international & regional conferences to ensure all major markets have an in-person platform to present ideas and feedback on upcoming film creative.• Build high quality marketing campaign presentations to inform stakeholders, filmmakers and talent. Show less

Manager, International Marketing

• Mar 2016 - Jun 2019

Manager, Paramount Pictures International

• Mar 2015 - Mar 2016

• Developed and executed pan-regional media campaigns for all Paramount films to increase awareness globally.• Worked closely with each territory to ensure local campaigns were tailored for success locally.• Worked with the creative team and outside agencies to ensure the best creative is utilized for each media placement.• Ensured digital campaigns hit effeciency benchmarks while still incorporating media first integrations/events/etc.

Senior Media Planner, Paramount Pictures International

• Jun 2014 - Mar 2015

Senior Digital Media Planner, Hulu Originals

• Sep 2013 - Jun 2014

Clients: Hulu, UFC, BET/Centric and New Business • Accounts: Hulu Originals, Hulu Exclusive Series, and UFC • Worked closely with media supervisor, AMD and account team to discuss and establish goals for each client initiative. • Managed workload for junior planners on each account to ensure all client deliverables were met. • Developed and executed new campaign strategies tailored to each show/event based on extensive research. • Successfully exceeded client episode view goals for Hulu and PPV sales for UFC on each campaign in Q4. Show less

Digital Media Planner

• Sep 2011 - Sep 2013

Clients: Sub-Zero and Wolf, Salvation Army, Children's Medical Center, United Way, FRAM Group, and SMU • Presented and managed digital media plans to ensure all client goals were met/exceeded. • Developed and utilized market research to determine the client’s advertising needs, analyze media opportunities, and make recommendations on effective budget allocation. • Develop success metrics and key performance indicators for all digital campaigns. • Researched and presented new and innovative advertising opportunities and technologies to stay ahead of the industry. Show less

Associate Media Planner

• Sep 2010 - Aug 2011

Clients: Texas Instruments, CapRock, CommScope and Hudson & Marshall • Planned and executed both short- and long-term media plans that meet/exceed client goals. • Maintained solid and communicative working relationships with media representatives, account executives and all internal partners for successful delivery. • Focused largely on developing innovative DR opportunities for international clients. • Created and monitored all invoices, insertion orders, and make-goods as necessary. • Handled all media invoices and discrepancies to ensure efficient/timely payment. Show less