Experience

Better Not Younger

• United States
• Manufacturing
• 1 - 100 Employee

• Business Intelligence Manager

  • Feb 2020 - Present

  Analyze consumer behavior for a hair care brand within the different digital platforms generating insights and inputs to continuously optimize the online strategy and the different platforms. Understand consumer trends to define opportunities to grow the business as well as establish actions to increase conversion rate within new customers, average order value and repurchase rate. Volume projection by sku and inventory and production coordination. Analyze consumer behavior for a hair care brand within the different digital platforms generating insights and inputs to continuously optimize the online strategy and the different platforms. Understand consumer trends to define opportunities to grow the business as well as establish actions to increase conversion rate within new customers, average order value and repurchase rate. Volume projection by sku and inventory and production coordination.



Conversion Moe

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2019 - Feb 2020

  Develop the brand strategy for an ecological parks company in the Caribbean. Design the proposal to relaunch one of the parks, including a marketing plan, pricing strategy, consumer and customer analysis, development of results monitoring tools and the establishment of goals and objectives. Develop the brand strategy for an ecological parks company in the Caribbean. Design the proposal to relaunch one of the parks, including a marketing plan, pricing strategy, consumer and customer analysis, development of results monitoring tools and the establishment of goals and objectives.



C.A. Ron Santa Teresa

• Venezuela
• Beverage Manufacturing
• 300 - 400 Employee

• Brand Manager

  • Jun 2010 - Nov 2016

  Design and develop the marketing strategy for the main rum brands in Venezuela and Spain. Understand the market and the consumer needs to conceptualize initiatives such as communication campaigns and products introductions; analyze the intern and extern variables (such as Nielsen and studies results); establish and track the volume and A&P forecast; design and implement the marketing plans with ATL, BTL and digital platforms; design tracking tools to manage and present the business results. Design and develop the marketing strategy for the main rum brands in Venezuela and Spain. Understand the market and the consumer needs to conceptualize initiatives such as communication campaigns and products introductions; analyze the intern and extern variables (such as Nielsen and studies results); establish and track the volume and A&P forecast; design and implement the marketing plans with ATL, BTL and digital platforms; design tracking tools to manage and present the business results.



Durant & Diego

• General Manager

  • Sep 2009 - Jun 2010

  Overall business management including Human Resources responsibilities, procurement of supplies and raw materials, and monitoring of profit and loss statements. Coordination and production of seasonal events with the aim of presenting the new collections and increasing sales of both tailored dresses and ready-to-wear pieces. Overall business management including Human Resources responsibilities, procurement of supplies and raw materials, and monitoring of profit and loss statements. Coordination and production of seasonal events with the aim of presenting the new collections and increasing sales of both tailored dresses and ready-to-wear pieces.



Minsait

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Consultant

  • Feb 2009 - Jul 2009

  Analyze variables and statistics to ​suggest recommendations for change, as well as advising on additional resources to implement solutions. Design tracking tools and business presentations to improve the performance of the company. Define the business plan of new products. Analyze variables and statistics to ​suggest recommendations for change, as well as advising on additional resources to implement solutions. Design tracking tools and business presentations to improve the performance of the company. Define the business plan of new products.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Jun 2007 - Feb 2009

  Design and develop the marketing strategy for fabric care brands in central and South America. Understand the market and the consumer needs to conceptualize initiatives such as communication campaigns and product introductions; analyze the intern and extern variables (such as Nielsen and studies results); establish and track the volume and A&P forecast; design and implement the marketing plans with ATL and BTL communications. Design and develop the marketing strategy for fabric care brands in central and South America. Understand the market and the consumer needs to conceptualize initiatives such as communication campaigns and product introductions; analyze the intern and extern variables (such as Nielsen and studies results); establish and track the volume and A&P forecast; design and implement the marketing plans with ATL and BTL communications.



Telefonica Móviles

• Project Specialist

  • Oct 2006 - May 2007

  Develop control charts for the commercial area to monitor the sales and performance of each region and product. Design plans to improve the results. Design the presentation of the results for the management in order to deliver the desired message to the audience. Develop control charts for the commercial area to monitor the sales and performance of each region and product. Design plans to improve the results. Design the presentation of the results for the management in order to deliver the desired message to the audience.



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Analyst

  • Jul 2005 - Oct 2006

  Implementation of the Sarbanes Oxley 404 Act including documentation of the processes, identification and classification of the possible risk and defining controls to reduce them and optimize the processes. Implementation of the Sarbanes Oxley 404 Act including documentation of the processes, identification and classification of the possible risk and defining controls to reduce them and optimize the processes.