Co-Marketing Manager

• May 2023 - Present

Marketing Program Manager

• Jan 2021 - Jun 2023

- Owning the conceptualization, execution, and reporting of B2B marketing campaigns.- Working cross-functionally with various teams, e.g. sales, marketing, customer success, and product.- Developing and integrating market research, messaging, inbound content, and outbound activities.- Managing the development of various program deliverables, including emails, landing pages, print and digital ads, online and offline events, and direct mail.- Overseeing content distribution in channels including paid media, search, account-based, etc. - Building strong relationships with customers, media publications, agencies, and freelancers. Show less

Partner Marketing Manager

• Sep 2020 - Jan 2021

- Collaborated with partner managers and marketing to identify priorities and success metrics. - Supported the development of joint value propositions and messaging for relevant partner audiences.- Identified, planned, and executed co-marketing activities to drive customer awareness and adoption.

Customer Experience Specialist

• Aug 2018 - Sep 2020

- Assisted in the onboarding and training of new customers.- Developed and updated training materials (decks, courses, and exercises). - Designed and implemented assessments to measure customers' technical and business competence.- Responsible for the content and design of the customer newsletter to drive product adoption.

Partner Manager

• Nov 2014 - Apr 2016

Turismoi is the biggest digital platform for the global sale and distribution of tours and activities in Latin America. As Partner Manager, I was responsible for developing collaborative and long-term partnerships with tour operators, owning all its strategic and operational aspects. Key contributions: - Identified potential new partners, recruited, and onboarded them. - Monitored their business performance. - Planned and executed promotional activities in collaboration with partners. - Collaborated with marketing to ensure our product portfolio meet market requirements. - Participated in events such as exhibitions and fairs. Show less