Experience

Milwaukee Tool MEA

• United Arab Emirates
• Manufacturing
• 1 - 100 Employee

• Digital & Brand Manager

  • Feb 2023 - Present



Al Marwan Heavy Machinery

• United Arab Emirates
• Machinery Manufacturing
• 1 - 100 Employee

• Product Marketing Manager

  • Aug 2022 - Jan 2023

  Develop strategic marketing plans to promote the new transactional website; generate tailor-made sales plans to support traditional sales channels. Design product campaigns, marketing collaterals for all channels, events, and relationship management for leading brands, standardizing the customer's purchase journey throughout the traditional and digital channels, UX. internal clients. Implementation of new CRM, re-branding project. Develop strategic marketing plans to promote the new transactional website; generate tailor-made sales plans to support traditional sales channels. Design product campaigns, marketing collaterals for all channels, events, and relationship management for leading brands, standardizing the customer's purchase journey throughout the traditional and digital channels, UX. internal clients. Implementation of new CRM, re-branding project.



HTMi Hotel and Tourism Management Institute Switzerland

• Switzerland
• Higher Education
• 1 - 100 Employee

• Parttime Lecturer

  • Jun 2022 - Nov 2022



Autónomo

• Dubai, United Arab Emirates

• Marketing Consultant

  • Mar 2021 - Aug 2022

  Creating and leading the implementation of holistic marketing strategies from branding and visual identity to the core business strategy and communications initiatives -with a strong focus on organic growth- to achieve the proposed business goals with smart budgets and resource allocation in various industries. Professional trainer specialized in digital, marketing, strategy, and communications. Creating and leading the implementation of holistic marketing strategies from branding and visual identity to the core business strategy and communications initiatives -with a strong focus on organic growth- to achieve the proposed business goals with smart budgets and resource allocation in various industries. Professional trainer specialized in digital, marketing, strategy, and communications.



Frankfurt School of Finance & Management

• Germany
• Higher Education
• 500 - 600 Employee

• Digital Marketing Trainer

  • Mar 2021 - Apr 2021



Hilti Emirates

• United Arab Emirates
• Construction
• 100 - 200 Employee

• • Jun 2017 - 2021

  Develop integrated campaign strategies and set objectives and KPIs in alignment with marketing plans and roadmaps for the entire region (UAE, Oman, Kuwait, and Bahrain). Achieving 2018 no.1 organic channel share worldwide 51% (UAE transactional website)• Develop, test and launch three websites (Oman, Kuwait, and Bahrain)• Propose action plans, execute and manage the digital marketing tactics across social media platforms, SEO, HOL and direct email marketing campaigns for all the region• Develop the annual campaigns feeding programs and trigger events calendar to generate new enquires for HOL and nourish existing customers for all the region• Conduct online advertising campaigns, perform A/B testing, analyze performance daily and improve the ad’s results based on analytics to achieve campaign goals and objectives • Manage the day to day engagement on Social media • Review search query behaviors on general or specialty search engines or other Internet-based content to improve Hilti’s ranking for non-branding keywords Show less

• • Jun 2015 - Jun 2017

  Develop integrated campaign strategies and set objectives and KPIs in alignment with marketing plans and roadmaps for the entire region UAE• Propose action plans, execute and manage the digital marketing tactics across social media platforms, SEO, HOL, and direct email marketing campaigns• Develop the annual campaigns feeding programs and trigger events calendar to generate new enquires for HOL and nourish existing customers • Conduct online advertising campaigns, perform A/B testing, analyze performance daily and improve the ad’s results based on analytics to achieve campaign goals and objectives • Manage the day to day engagement on Social media • Review search query behaviors on general or specialty search engines or other Internet-based content to improve Hilti’s ranking for non-branding keywords Show less



Hilti Group

• Liechtenstein
• Construction
• 700 & Above Employee

• Branding and communications

  • Mar 2015 - Jun 2015

  Africa’s product catalog. Africa’s product catalog.



Westcon-Comstor Middle East

• United Arab Emirates
• IT Services and IT Consulting
• 1 - 100 Employee

• • Aug 2014 - Jun 2015

  • Follow and execute on the structured promotion of Westcon.• Preparation and execution of Marketing plans.• Engaging in creating marketing plans in conjunction with the Business / Product Manager for all vendors.• Development and tracking of marketing budgets and co-op funds.• Preparation and communicating on direct electronic mailers, newsletters and delivering the same with the channel.• Communicating with vendors on various trade show participation and communicating the same to the channel.• ROI feedback to vendors on activities.• Creation and driving of PR materials • Coordinating hotel bookings/conference rooms for fast tracks, training and various marketing activities and ensure maximum optimization.• Ensuring that the website is updated continuously.• Organizing and coordinating vendor team building activities.• Database management • Coordinate telemarketing activities.• Management of WME Social Media Show less

• • Jun 2014 - Aug 2014



Carnot Laboratorios

• Mexico
• Pharmaceutical Manufacturing
• 700 & Above Employee

• OTC Product Manager

  • Jan 2009 - Nov 2013

  • Budget management and execution • Create Annual strategies (Marketing plans) • Define overall sales strategy • Marketing and competitive analysis • Apply research insights and provide advertising solutions based on the company’s business • Planning and manage BTL & ATL activities • Relations with media agencies • Developing and implementation of POS strategies • Designing and implementation of advertising campaigns (TV) oriented to massive market • Designing and execution of advertising campaigns physicians oriented • Relation with headquarters (the UK and Japan) • New product development and Re-Launch ( Broxol, Liberan, Akabar, Broxol HTA Y DTS) • In general, perform all other duties as needed to maintain and grow profitable brands and business Show less



Envolpan

• Mexico

• Project Leader

  • Jun 2008 - Jul 2008

  I developed a launching plan for a new product. I was involved since the negotiations with the producers until the product placement for the final costumer. I developed a launching plan for a new product. I was involved since the negotiations with the producers until the product placement for the final costumer.



Bristol Myers Squibb

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing trainee

  • Apr 2007 - Apr 2008

  • I developed and launched a plan for a new product. • I was involved from the negotiations with the manufacturers to the product placement at 2 retail stores. (package design, product name, distributions plan etc) • I developed and launched a plan for a new product. • I was involved from the negotiations with the manufacturers to the product placement at 2 retail stores. (package design, product name, distributions plan etc)



Aon

• United Kingdom
• Financial Services
• 700 & Above Employee

• KAM

  • Oct 2006 - Feb 2007