Experience

Shelburne Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Board Trustee

  • Jun 2020 - Present



Scribblitt.com

• United States
• Writing and Editing

• Founder, CEO

  • May 2010 - Present

  Sparking creativity with website for kids to write, illustrate and publish their own books, comics and stationery. Celebrity author interviews, contests, games and more. Sparking creativity with website for kids to write, illustrate and publish their own books, comics and stationery. Celebrity author interviews, contests, games and more.



AB Marketing Planning

• Freelance Consultant

  • 2002 - 2007

  Consulted for multiple companies - wrote strategic business plans, national and account specific promotional plans, spearheaded partner negotiations, redefined corporate vision and positioning... Consulted for multiple companies - wrote strategic business plans, national and account specific promotional plans, spearheaded partner negotiations, redefined corporate vision and positioning...



NELVANA

• Canada
• Entertainment Providers
• 100 - 200 Employee

• VP Marketing

  • 2001 - 2002

  Helped drive vision/brand direction for well known brands like Babar, Franklin, Little Bear. Systematized procedures/created tools to drive brand development. Developed multi-brand relationships with key strategic partners. Helped drive vision/brand direction for well known brands like Babar, Franklin, Little Bear. Systematized procedures/created tools to drive brand development. Developed multi-brand relationships with key strategic partners.



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Director, UK

  • 1996 - 2000

  Co-led marketing department setting objectives, strategies, budgets. Created vision and strategic direction for marketing industry leading brands likes Barbie, Hot Wheels, Polly Pocket.

• Sr. Brand Manager Barbie, France

  • 1994 - 1996

  Responsible for marketing programs to grow the Barbie business profitably in France in light of fierce competition.



Mattel Toys

• Brand Mgr Barbie

  • 1991 - 1994

  Developed Marketing, Advertising and Promotions plan for Barbie in Canada. Launched Barbie on Bay, first store-within-a-store in Canada. Developed Barbie merchandising concepts for key retailers. Developed Marketing, Advertising and Promotions plan for Barbie in Canada. Launched Barbie on Bay, first store-within-a-store in Canada. Developed Barbie merchandising concepts for key retailers.