Business Development Manager SEE

• Mar 2023 - Present

Digital Strategy and New Business Lead

• Oct 2020 - Mar 2023

Responsibilities: - I am responsible for most of the agency client's yearly digital strategy, strategic oversight, and overall digital problem-solving/troubleshooting. - Developing and presenting digital strategies for pitched or new clients. - Developing and sustaining digital trainings

Digital Manager

• Sep 2018 - Oct 2020

Managing different sized media accounts in order to build successful digital marketing strategies and campaigns for clients (both local and international) from various areas, such as: FMCG, Financial Services & Banking, Auto, Pharma, Pet SuppliesResponsibilities:- Client service and account management -Defining and executing digital strategies in line with marketing calendar-Working with the Creative, PR and Account teams to build an integrated online & offline Connection Plan- Hands-on experience with different digital tools: media buying platforms: Social media (Facebook, Instagram, Linkedin) Google (Search, Display and Video), Programmatic, digital audit tools, ad servers, data visualization dashboards- Online multi-channel strategy development planning and optimization- Project strategy and budget management- Digital training, live strategy and pitch presentations - Seeing to all digital media buying spectrum: executing media strategies, budgeting, planning, buying media spaces, managing ads, reporting. Show less

Engagement Manager Xaxis

• Mar 2017 - Sep 2018

Responsabilities - Programmatic Media Buying for clients of GroupM agencies - Agency Management. Working with the groupM agencies to strategies targeted marketing campaigns and achieve brand objectives. - Training and educating agencies and clients on the programmatic topic and way of buying - Upselling and growing top tier accounts like Vodafone, Ford, Mazda, Nokia, etc - Ownership and Project Management for deploying Plista - a new native advertising product - Working with Appnexus DSP and m[Insights] DMP Show less

Conversion Rate Optimization (CRO) Specialis

• Sep 2016 - Mar 2017

I was part of the marketing team of a start-up company, helping to improve their CRO by: - constantly tracking and analyzing their Google Analytics account, with a full audit in the beginning of the process - creating hypothesis and implementing experiments with Omniconvert, - analyzing heatmaps, user recordings in HotJar - helping with e-mail marketing strategy - reporting, evaluating and constantly optimizing experiments - coordinating the Facebook advertising strategy I was part of the marketing team of a start-up company, helping to improve their CRO by: - constantly tracking and analyzing their Google Analytics account, with a full audit in the beginning of the process - creating hypothesis and implementing experiments with Omniconvert, - analyzing heatmaps, user recordings in HotJar - helping with e-mail marketing strategy - reporting, evaluating and constantly optimizing experiments - coordinating the Facebook advertising strategy

CRO Specialist

• May 2016 - Sep 2016

Responsibilities: - Building conversion optimization strategy for the agency clients and potential clients - Improving website's performance through conversion optimization and online strategy. - Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting - Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues Responsibilities: - Building conversion optimization strategy for the agency clients and potential clients - Improving website's performance through conversion optimization and online strategy. - Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting - Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues

key account manager

• Feb 2011 - Apr 2016

Responsibilities: - sales of digital ad space on publisher's websites - support for planning, organizing and coordinating the online advertising campaigns developed by the partner media agencies - monitoring the online campaigns, sending periodical reports and making the necessary recommendations for the best delivery of the campaign - use of the Adserver (AdOcean) - Developing tailored media plans on Ringier's portfolio for clients, based on their briefs and helping them choose the right advertising format - standard or special - call and participate on inside meetings for creating and developing new forms of special projects, when standard advertising is not suitable - Active participation in meetings with the media agencies for negotiating cost conditions - Using Sesame/BRAT, Google Analytics and other specific audience and demographic site measuring instruments Show less

account manager

• Jan 2008 - Jan 2011

Client Service Manager

• 2006 - 2007