Andrea Anastasiou

Senior Creative English Copywriter at Pico EMEA
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Contact Information
us****@****om
(386) 825-5501
Location
United Arab Emirates, AE
Languages
  • Greek Native or bilingual proficiency
  • English Native or bilingual proficiency

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5.0

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Siddhi Pujara

Andrea worked as a freelance copywriter on my project for EXPO 2020. She is an exceptionally talented copywriter and working with her was amazing. Very rarely I have come across copywriters who can so easily and quickly understand a brief and execute it to the T and she is one of them. No matter how tight the deadlines were, she was always at her best and her copy was always accepted by the client in the first go. She is very organized and her time-management skills, specially for a high-demanding project like EXPO, came in very useful. I thoroughly enjoyed each copy that she wrote and one of the main reasons for that was she didn't necessarily include big words and instead conveyed the idea so beautifully in the most simplistic manner that every person who read her writing would be able to connect with it instantly. That's one of the rare gifts she has. She also has deep insight on a wide range of topics. Often some points that may be ordinarily overlooked, Andrea would weave them into her writing so flawlessly that it would make her piece unique and refreshing to read. All in all, if anyone is ever looking for a copywriter who can easily capture the heart of the message, display it in a way that is clear and inspiring, they should just hire Andrea blindly! She would be an asset to any team. My only regret is that I couldn't work with her for a longer time!

Elena Guimon

Having Andrea on the team has been invaluable. As a copywriter she has the versatility needed to approach each project depending on the nature of the content. Working with her in the Children´s House in Shindagha, Dubai, has been an absolute pleasure. She revealed her skills as a creative writer, being able to create the most engaging texts oriented for children, achieving the perfect balance between content and tone, performing with absolute excellence all the text package required for the entire exhibition. When approaching a completely different project such as Qasr Al Watan, which required a more factual, historical and sensitive writing, she took the time of making a prior study and being in constant communication with the curator, trying to understand the context and the angle of the narrative. She is a perfectionist and she didn't start her writing until she controlled the content perfectly. Avid reader and willing to further expand her professional development, she is a very responsible copywriter that works perfectly in the hectic environment of a creative office but also in isolation, achieving the utmost quality in all her texts. Above all she is a good colleague, always trying to help, professional, versatile and a really nice person to have always interesting conversations with. Sensitive, smart, efficient, proactive and resolutive person that contributes to enhance the quality of any kind of project and team with her knowledge.

Roch Michel

Andrea is a gifted writer. I had the opportunity to collaborate with her on multiple projects in Dubai. I rarely work with someone who understands so quickly the creative directions of a project and can translate them into writing. Every time Andrea wrote scripts, synopses and pitches, she contributed to shape the soul and inner meaning of the project while keeping the original intention. Her writing is simply stellar, and it’s been a real pleasure to closely working with her. I would recommend her innate skills to anyone looking for a poetic yet accessible writer. I look forward to renewing the occasion to work with her in the near future.

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Credentials

  • Introduction to Therapeutic and Reflective Writing
    Professional Writing Academy Ltd.
    Dec, 2021
    - Nov, 2024
  • SEO Certification
    HubSpot Academy
    Nov, 2022
    - Nov, 2024
  • Content-Led SEO
    Semrush
    Nov, 2022
    - Nov, 2024

Experience

    • United Arab Emirates
    • Events Services
    • 1 - 100 Employee
    • Senior Creative English Copywriter
      • Feb 2023 - Present

    • Writing and Editing
    • 700 & Above Employee
    • Freelance Journalist, Copywriter, and Editor
      • Mar 2012 - Present

      As a journalist, I have written for publications such as Condé Nast Traveller ME, The National, Going Places (Malaysian Airlines' inflight magazine), Live Healthy, and Time Out Dubai. I focus on writing about topics I’m passionate about – mental health, women’s empowerment, women’s and social entrepreneurship, ethical and sustainable fashion, and yoga (particularly how it helps our mental health). I also love (and write about) travel, photography, and food. As a copywriter, I help businesses with everything from their content marketing materials, through to corporate communication writing and creative copywriting. I care about companies that care about people, so I particularly love working with social enterprises, mental health businesses, and non-profits, amongst others. I've also most recently worked with design, museum and exhibition companies on Dubai Expo 2020 projects, writing video scripts and panel copy. Other projects include Sheikh Zayed Grand Mosque in Abu Dhabi (audio guide script) and a major wildlife project in Singapore (soon to be announced). Show less

    • Canada
    • Design Services
    • 1 - 100 Employee
    • Content Editor and Copywriter
      • Jan 2017 - Sep 2019

      Responsibilities: • Led the development and delivery of all English content for the GSM Project MENA office. This content included museum exhibition texts, media and interactive copy, and voice over scripts. • Developed content – from concept to production – for the newly-opened Qasr Al Watan (Presidential Palace) in Abu Dhabi and Shindagha Museums (Al Maktoum Residence and Children’s Museum) in Dubai. I also completed voice-over scripts for the An Old New World exhibition at the Singapore National Museum, Singapore. • Edited text written by freelance writers to ensure accuracy and consistent house style. • Developed creative copywriting approaches for project pitches. Achievements: • Worked together with the production manager to streamline the content creation and production process, manage staff and ensure projects are delivered on deadline. • Established the format of the project glossaries and style guides. • Compiled a pool of reliable freelance writers and proofreaders. Show less

    • Real Estate
    • 100 - 200 Employee
    • English Editor and Copywriter
      • Dec 2010 - Jul 2012

      Responsibilities: • Wrote and proofread all of the company’s external and internal written communications, including press releases, social media updates, features for the media, website copy, and marketing brochures. I also project managed various publications, such as annual reports and magazines. Achievements: • Helped redesign and relaunch the company’s internal magazine, TD Eye See, which was distributed to more than 1000 employees and stakeholders. • Created and implemented TDIC’s first style guide. • Project managed and wrote the company’s 2011 annual report, ensuring that the content, messaging and design were original, creative and effective. Show less

    • France
    • Hospitality
    • 700 & Above Employee
    • Communications Manager
      • Apr 2010 - Aug 2010

      Achievements: • Increased the hotel’s press coverage by more than 50 per cent during my first two months of employment. • Created and maintained the hotel’s first comprehensive media database. Achievements: • Increased the hotel’s press coverage by more than 50 per cent during my first two months of employment. • Created and maintained the hotel’s first comprehensive media database.

    • United Arab Emirates
    • Newspaper Publishing
    • 500 - 600 Employee
    • Features Writer
      • Jun 2007 - Mar 2010

      Achievements: • Successfully handled an intense workload of more than 16 features per month. • Wrote an article on depression and anger for Aquarius, which prompted the largest reader response the publication had received at the time. • Received uniformly excellent appraisals, which resulted in the increase of my level of responsibility. I subsequently had the opportunity to sub-edit, learn how to use InDesign, style and direct photo shoots, and take DSLR photography courses for journalists. Show less

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Entertainment Reviewer - BBC Lincolnshire
      • Oct 2005 - Feb 2007

      Reviewed music concerts, theatre productions and other live entertainment for the BBC Lincolnshire website. I also reviewed the latest films, CDs and DVDs. Gained valuable experience working for one of the UK's leading media outlets. Reviewed music concerts, theatre productions and other live entertainment for the BBC Lincolnshire website. I also reviewed the latest films, CDs and DVDs. Gained valuable experience working for one of the UK's leading media outlets.

Education

  • University of Leicester
    BSc, Psychology
    2001 - 2004

Community

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