Growth Lead

• Nov 2021 - Present

I'm in charge of the Marketing&Growth team at Splice, the world's #1 mobile video editor for revenues and our largest app. Our yearly revenues have increased from $35M in 2020 to the current $65M+.Crucial to achieving this goal was the constant process of ideation, prioritization, and testing of new growth approaches in all the phases of the funnel.Other activities I am / have been involved in:• Due diligence of prospect apps for possible acquisitions• Growth strategy for other apps in our portfolio• Interview and evaluation of new candidates (business and technical roles)• Writing documentation and trainings for our Growth teams• Design and testing of a new company-wide approach to Influencer Marketing• Support to Product teams for the ideation, testing, and measurement of new features• Support to Business Development for marketing strategy Show less

Growth Manager

• Dec 2020 - Nov 2021

Advisor

• Dec 2020 - Present

I support the team and the CEO in everything that can help them with their growth, in particular: • Growth and Customer Acquisition strategy • General development strategy together with the CEO • Periodic prioritization of the activities of the different teams • Recruiting and selection of new candidates • Business planning

Head of Growth

• Jun 2019 - Dec 2020

Milaner is an e-commerce startup based in San Francisco.Main tasks: • Multi-channel advertising strategy and ROI optimization • Email funnels and conversational marketing• CRO - E-commerce UX testing and optimization• Partnerships and influencer marketing• Reporting for investors

Mentor

• Dec 2018 - Present

The Silicon Valley Study Tour is a project that selects the best students from Italian universities for a study trip in the Silicon Valley area. SVST puts participants in direct contact with startups, tech companies, incubators and top universities (Stanford and Berkeley). • In August 2017 I took part as a selected student. Following the trip, I also completed a tech scouting campaign between San Francisco and Los Angeles for an innovative Italian company. • In December 2018 I joined the small group of Alumni that organizes SVST. • In the following years, I guide a few study tours, serving as a mentor to the participant students. Show less

Marketing & Growth Consultant

• Jul 2015 - Present

I usually help with: • Growth strategies for e-commerces and mobile apps • Multi-channel advertising • Product launch strategy • Influencer marketing • Business modeling for startups Some of the clients I followed: Uala (Treatwell group), Remote, U-Earth (U-Mask), ProLon, RockAgent. I usually help with: • Growth strategies for e-commerces and mobile apps • Multi-channel advertising • Product launch strategy • Influencer marketing • Business modeling for startups Some of the clients I followed: Uala (Treatwell group), Remote, U-Earth (U-Mask), ProLon, RockAgent.

Product Manager & Co-Founder

• Mar 2019 - Nov 2020

T-Gain is a platform that allows players to improve their game by analyzing training sessions and matches. They receive targeted advice based on their own characteristics and those of their opponents. I worked on: • Business planning • Market and Competitor analysis • Product conceptualization • Product management • UI and UX design • Presentation and pitching T-Gain is a platform that allows players to improve their game by analyzing training sessions and matches. They receive targeted advice based on their own characteristics and those of their opponents. I worked on: • Business planning • Market and Competitor analysis • Product conceptualization • Product management • UI and UX design • Presentation and pitching

Digital Marketing Specialist & Co-Founder

• May 2018 - Jun 2019

My responsibilities were divided between operations and organization. As for the technical aspects, I focused on: • Setup and optimization of Online Advertising campaigns • Design and implementation of marketing strategies for E-commerce websites • SEO, on-site and off-site SEO, Inbound Marketing strategies • Web Design & Development on Wordpress platform • UX Design, Customer Journey analysis and conversions optimization • Data Analysis and reporting I was also responsible for: • Inbound Marketing and Advertising campaigns for customer acquisition • Project and Team Management • Account Management Show less