Marketing Manager, Content Development & Social Media

• Aug 2021 - Jul 2023

Sr. Marketing Associate - Content Management

• Jun 2018 - Aug 2021

Manage the project workflow of a four-person creative development team, ensuring deadlines and expectations are clearly understood and met. Identify and negotiate creative development team priorities and workloads with upper management. Manage content sharing system (Showpad) ensuring all marketing collateral is easily accessible and up-to-date. Oversee approval processes for marketing collateral involving input from various departments within the company, including… Show more Manage the project workflow of a four-person creative development team, ensuring deadlines and expectations are clearly understood and met. Identify and negotiate creative development team priorities and workloads with upper management. Manage content sharing system (Showpad) ensuring all marketing collateral is easily accessible and up-to-date. Oversee approval processes for marketing collateral involving input from various departments within the company, including Quality and Regulatory. Balance copywriting and editing responsibilities with a creative team traffic management role. Write and edit on-brand copy for sell sheets, web pages, product training materials, videos, more with an eye toward regulatory compliance. Research peer-reviewed journals and articles and appropriately use citations in marketing collateral.

Content Writer

• Oct 2017 - Jun 2018

Volunteer Production Assistant

• Jan 2017 - Nov 2019

Assisted the podcast owner in conceptualizing, branding, launching, and promoting the show. Developed content (articles, social media posts, videos, and visuals) to help promote the podcast and its parent company Griffin Recovery Enterprises. Distribute and promote each episode through podcast hosting site (Libsyn), the Griffin Recovery Enterprises website, and social media. Assist in selecting and booking guests and identifying topics for the show. Assisted the podcast owner in conceptualizing, branding, launching, and promoting the show. Developed content (articles, social media posts, videos, and visuals) to help promote the podcast and its parent company Griffin Recovery Enterprises. Distribute and promote each episode through podcast hosting site (Libsyn), the Griffin Recovery Enterprises website, and social media. Assist in selecting and booking guests and identifying topics for the show.

Internet and Social Media Director

• May 2015 - Jul 2017

Developed content strategy aligned with short-term and long-term marketing goals for the company’s seven treatment program brands. Collaborated with digital media agency business development staff and clinical staff to plan and develop content, style, and layout for each treatment program’s website. Created and published engaging articles, videos, and visuals for each brand. Edited, proofread and improved posts submitted by clinical staff, Senior Fellows and program… Show more Developed content strategy aligned with short-term and long-term marketing goals for the company’s seven treatment program brands. Collaborated with digital media agency business development staff and clinical staff to plan and develop content, style, and layout for each treatment program’s website. Created and published engaging articles, videos, and visuals for each brand. Edited, proofread and improved posts submitted by clinical staff, Senior Fellows and program alumni. Managed and directed freelance writers hired through Upwork.com. Wrote content designed to optimize the treatment programs search engine traffic Advised changes to content strategy based on analyzation of website traffic and users engagement metrics Oversaw content distribution to online channels and social media platforms (Facebook, Twitter, LinkedIn, Pinterest, and YouTube) to boost web traffic and conversions. Developed an editorial calendar for each treatment program. Stayed up-to-date on developments in web social media advertising and marketing, in order to generate new ideas that would help the company reach its target audiences. Show less Developed content strategy aligned with short-term and long-term marketing goals for the company’s seven treatment program brands. Collaborated with digital media agency business development staff and clinical staff to plan and develop content, style, and layout for each treatment program’s website. Created and published engaging articles, videos, and visuals for each brand. Edited, proofread and improved posts submitted by clinical staff, Senior Fellows and program… Show more Developed content strategy aligned with short-term and long-term marketing goals for the company’s seven treatment program brands. Collaborated with digital media agency business development staff and clinical staff to plan and develop content, style, and layout for each treatment program’s website. Created and published engaging articles, videos, and visuals for each brand. Edited, proofread and improved posts submitted by clinical staff, Senior Fellows and program alumni. Managed and directed freelance writers hired through Upwork.com. Wrote content designed to optimize the treatment programs search engine traffic Advised changes to content strategy based on analyzation of website traffic and users engagement metrics Oversaw content distribution to online channels and social media platforms (Facebook, Twitter, LinkedIn, Pinterest, and YouTube) to boost web traffic and conversions. Developed an editorial calendar for each treatment program. Stayed up-to-date on developments in web social media advertising and marketing, in order to generate new ideas that would help the company reach its target audiences. Show less

Content Community Manager

• May 2013 - May 2015

Manage and create content using existing digital and in-person channels to grow the community of interest in clinical innovation themes, ideas, work, people, projects and technology. Research, write and edit blog posts on a variety of topics within the clinical research space. Write content on behalf of several different thought leaders within Lilly COI, with respect to varying voices and perspectives. Curate content to maintain advance Lilly COI's position as a thought… Show more Manage and create content using existing digital and in-person channels to grow the community of interest in clinical innovation themes, ideas, work, people, projects and technology. Research, write and edit blog posts on a variety of topics within the clinical research space. Write content on behalf of several different thought leaders within Lilly COI, with respect to varying voices and perspectives. Curate content to maintain advance Lilly COI's position as a thought leader in the world of clinical innovation. Develop content to invite and encourage followers to participate in and give feedback on specific Lilly COI projects. Work within a design team, consisting of graphic designers and web developers, to produce infographics, interactive web content, videos and other dynamic forms of digital media. Analyze statistics to gauge the efficacy of social media strategies and adjust accordingly. Connect with patient advocates online in order to build community support for innovation in clinical research. Show less Manage and create content using existing digital and in-person channels to grow the community of interest in clinical innovation themes, ideas, work, people, projects and technology. Research, write and edit blog posts on a variety of topics within the clinical research space. Write content on behalf of several different thought leaders within Lilly COI, with respect to varying voices and perspectives. Curate content to maintain advance Lilly COI's position as a thought… Show more Manage and create content using existing digital and in-person channels to grow the community of interest in clinical innovation themes, ideas, work, people, projects and technology. Research, write and edit blog posts on a variety of topics within the clinical research space. Write content on behalf of several different thought leaders within Lilly COI, with respect to varying voices and perspectives. Curate content to maintain advance Lilly COI's position as a thought leader in the world of clinical innovation. Develop content to invite and encourage followers to participate in and give feedback on specific Lilly COI projects. Work within a design team, consisting of graphic designers and web developers, to produce infographics, interactive web content, videos and other dynamic forms of digital media. Analyze statistics to gauge the efficacy of social media strategies and adjust accordingly. Connect with patient advocates online in order to build community support for innovation in clinical research. Show less

Digital Media Specialist

• Feb 2011 - May 2013

Leads, shapes, and manages the National FFA Organization’s online marketing activities, including ffa.org, the National FFA Blog and social media. Experiments with new and alternative ways to leverage social media to achieve overall marketing objectives and goals. Monitors trends in social media tools and stays up to date in all changes in the social media space. Works to establish the National FFA Organization as a thought leader online. Creatively utilizes social… Show more Leads, shapes, and manages the National FFA Organization’s online marketing activities, including ffa.org, the National FFA Blog and social media. Experiments with new and alternative ways to leverage social media to achieve overall marketing objectives and goals. Monitors trends in social media tools and stays up to date in all changes in the social media space. Works to establish the National FFA Organization as a thought leader online. Creatively utilizes social media channels in developing external communications strategy around key messages and events. Strategizes with, educates, and advises National FFA staff on incorporating social media techniques into communications and other outreach activities. Created, develops, and proofreads web content across all National FFA Organization web channels. Creates effective, relevant content tailored to the appropriate audiences. Effectively updates and modifies content for Search Engine Optimization. Remains current with emerging trends in the development of digital media and online marketing. Assists the Marketing Director in providing and directing overall web content strategy for the organization. Show less Leads, shapes, and manages the National FFA Organization’s online marketing activities, including ffa.org, the National FFA Blog and social media. Experiments with new and alternative ways to leverage social media to achieve overall marketing objectives and goals. Monitors trends in social media tools and stays up to date in all changes in the social media space. Works to establish the National FFA Organization as a thought leader online. Creatively utilizes social… Show more Leads, shapes, and manages the National FFA Organization’s online marketing activities, including ffa.org, the National FFA Blog and social media. Experiments with new and alternative ways to leverage social media to achieve overall marketing objectives and goals. Monitors trends in social media tools and stays up to date in all changes in the social media space. Works to establish the National FFA Organization as a thought leader online. Creatively utilizes social media channels in developing external communications strategy around key messages and events. Strategizes with, educates, and advises National FFA staff on incorporating social media techniques into communications and other outreach activities. Created, develops, and proofreads web content across all National FFA Organization web channels. Creates effective, relevant content tailored to the appropriate audiences. Effectively updates and modifies content for Search Engine Optimization. Remains current with emerging trends in the development of digital media and online marketing. Assists the Marketing Director in providing and directing overall web content strategy for the organization. Show less

Communication Specialist

• Sep 2004 - Jan 2010

Managed print bidding and contracting for approximately 700 printed pieces per year. Worked closely with colleagues to determine the best options for their print needs based on their budgets and FFA branding standards. Researched, wrote, edited and disseminated marketing materials, feature articles, news releases, etc. Wrote and produced feature stories for FFA Today!, a national monthly show on RFD-TV. Directed and supervised independently-contracted graphic… Show more Managed print bidding and contracting for approximately 700 printed pieces per year. Worked closely with colleagues to determine the best options for their print needs based on their budgets and FFA branding standards. Researched, wrote, edited and disseminated marketing materials, feature articles, news releases, etc. Wrote and produced feature stories for FFA Today!, a national monthly show on RFD-TV. Directed and supervised independently-contracted graphic designers in producing layouts for promotional materials. Developed communication plans for new concept/project roll outs. Was responsible for the managing the flow of information to the press and supervising college interns at the National FFA Convention—55,000 attendees annually. Served as editor of the bi-weekly company newsletter, INside FFA. Collaborated with a team to provide strategic direction and content management for the organization’s official website, ffa.org. Worked within a team to provide strategic direction for social networking ventures such as MySpace, Facebook and Twitter. Organized community service/team building projects for members of the Marketing and Communication Services Team. Organized an organization-wide can drive to benefit a local elementary school. Show less Managed print bidding and contracting for approximately 700 printed pieces per year. Worked closely with colleagues to determine the best options for their print needs based on their budgets and FFA branding standards. Researched, wrote, edited and disseminated marketing materials, feature articles, news releases, etc. Wrote and produced feature stories for FFA Today!, a national monthly show on RFD-TV. Directed and supervised independently-contracted graphic… Show more Managed print bidding and contracting for approximately 700 printed pieces per year. Worked closely with colleagues to determine the best options for their print needs based on their budgets and FFA branding standards. Researched, wrote, edited and disseminated marketing materials, feature articles, news releases, etc. Wrote and produced feature stories for FFA Today!, a national monthly show on RFD-TV. Directed and supervised independently-contracted graphic designers in producing layouts for promotional materials. Developed communication plans for new concept/project roll outs. Was responsible for the managing the flow of information to the press and supervising college interns at the National FFA Convention—55,000 attendees annually. Served as editor of the bi-weekly company newsletter, INside FFA. Collaborated with a team to provide strategic direction and content management for the organization’s official website, ffa.org. Worked within a team to provide strategic direction for social networking ventures such as MySpace, Facebook and Twitter. Organized community service/team building projects for members of the Marketing and Communication Services Team. Organized an organization-wide can drive to benefit a local elementary school. Show less

Volunteer

• 2006 - 2010

Served on the Tonic Gallery Committee, securing donations of artwork from local artists to benefit Second Helpings. Served on the Tonic Gallery Committee, securing donations of artwork from local artists to benefit Second Helpings.