Experience

Doctomatic

• Spain
• Hospitals and Health Care
• 1 - 100 Employee

• VP Latim América | Digital Health | Healthcare Innovation

  • Nov 2022 - Present

  As Vice-President at Doctomatic, I have the privilege of leading an exceptional team and contributing significantly to the company's growth. One of my main responsibilities has been to lead the company's expansion into new markets in Latin America, including Mexico, Colombia, Chile, and Brazil. In addition, I am responsible for leading the direct management of two crucial areas for the company's success: the sales team and the customer service team. With the aim of providing exceptional service to our clients, I have worked closely with these teams, establishing clear objectives, improving processes, and encouraging a collaborative and productive work environment. My focus on the company's strategic growth is helping to implement innovative plans and bold decision-making. Thanks to my leadership and teamwork from all members of Doctomatic, we have achieved exceptional results and positioned ourselves as market leaders. I am proud to be part of such a talented and passionate team, and I am excited to continue leading Doctomatic towards new achievements and successes. Show less



Clivi Health

• Mexico
• Health and Human Services
• 1 - 100 Employee

• Director Distribución

  • Nov 2021 - Oct 2022

  As Director of Distribution at Clivi Health, I successfully transformed our business approach from B2B to B2B2C. Leading a team of over 50 people, including 5 direct reports, I combined leadership skills and business development tactics to achieve a significant change in the healthcare market in Mexico. My focus was on building a culture of success based on Health Tech. In just one year, we established a solid foothold in the market, serving thousands of patients and maintaining the highest quality indicator in the Health Tech industry. In addition, I developed customized B2B projects with high standards of execution and implementation for the Diabetes Technology market, and increased our annual revenue through the implementation of sales channels in both B2B and B2C. My ability to lead and adapt to market changes allowed us to enter the B2B2C segment, achieving greater diversification and growth in our business. My constant goal is to provide sustainable levels of service cost, which leads to a profitable and ever-evolving business. Show less



INDT - Instituto de Desenvolvimento Tecnológico

• IT Services and IT Consulting
• 200 - 300 Employee

• Chief Operating Officer

  • Jan 2021 - Nov 2021

  As COO of INDT, I have focused on leading the company's digital transformation, establishing profitable revenue growth, brand recognition, and market share through the successful implementation of the transformation and innovation plan in the commercial and marketing strategy. Working in collaboration with the regional sales leader, we have developed a general sales plan, identifying strategic opportunities and customers for the company. Additionally, I ensure that personnel training is maintained to ensure a high standard of performance through predefined KPIs and am responsible for training appropriate levels of staff by specialization area, thereby ensuring the quality of services we offer. As COO, I am also responsible for implementing and managing local work procedures in various departments, including Sales, Operations, Human Resources, Planning, and New Business. This is done in order to ensure that the company operates efficiently and profitably. In summary, my role at INDT is to lead the company's digital transformation, ensuring it grows profitably while maintaining high standards of quality and performance in all areas of the organization. Show less



Doctoralia Brasil

• Brazil
• Technology, Information and Internet
• 400 - 500 Employee

• Director of Sales Operations | Field Sales B2C | Brazil , Chile e Peru

  • Sep 2017 - Jan 2021

  As the Sales Operations Director for Doctoralia in Latam, I led the expansion of sales and service to hospitals, medical centers, and clinics throughout the region. I was responsible for conditioning and managing sales channels, including the Field Sales team, and developed and executed strategic and operational plans for the entire territory.My focus was on ensuring market share and revenue growth, as well as effective operations and P&L management. I consolidated the sales area with penetration in the major medical centers and hospitals in the region, and in just 10 months, we created a team of 256 Field Sales, with 14 Executive Managers and 10 Area Managers as direct reports.During my tenure, we achieved a base growth of 320% YoY in 3 years, for both individual doctors and clinics. Additionally, in just 15 months of operation, we achieved the highest result among the 15 countries in which I operated. I also contributed to the implementation of the Brazilian model in Mexico, Spain, and Colombia, using the Field Sales sales methodology.My focus was on the B2B and B2C sales channel, and during my 3.5 years of management, I delivered all market share and revenue results, increasing the company's largest global revenue share in Brazil. I was responsible for building the entire sales process, from productivity control system, visits, leads, to Flow Control within the CRM.My success in this position led me to be promoted twice in 3.5 years, first from Sales Manager to Operations Director, and then to Clinic Sales Channel Director. As Sales Operations Director, I significantly contributed to the company's growth in the region and the success of its Field Sales sales model. Show less

• Director Of Strategic Sales B2B | SaaS for Clinics | Brazil , Chile e Peru

  • May 2017 - Jan 2021



RedeFlex Comércio e Serviço de Telefonia Ltda

• Brazil
• Financial Services
• 400 - 500 Employee

• Executive Director Of Sales and Operations

  • Jun 2015 - May 2017

  As Chief Executive Officer, I have successfully led the strategic planning established by the company's shareholders, ensuring the development, growth, and continuity of the business. With a focus on ensuring the company's profitability and operational efficiency, I led a team of 456 salespeople and 21 branch managers in the regions of Centro Oeste, Bahia, Goiânia, Brasília, Minas, and Maranhao, in collaboration with 4 mobile phone operators: Oi, Vivo, Claro, and Tim, achieving satisfactory SimCrads Sellin and Sell Out. Furthermore, I successfully led processes of change in the operation and sales and distribution processes, promoting the development and commitment of all employees. Thanks to the implementation of effective strategic and operational plans, I increased the profitability and operational efficiency of the aforementioned branches, achieving sustained and secure growth for the company. My ability to identify new business opportunities and recommend new investments has been key to the company's success and has contributed significantly to its growth. With my focus on profitability and operational efficiency, I can lead successful change processes and recommend new investments for your organization's success. Show less



TIM Brasil

• Brazil
• Telecommunications
• 700 & Above Employee

• Executive Manager - Mobile Recharge Distribution Channel

  • Dec 2014 - Jun 2015

  As the Head of Mobile Recharge Distribution Channel, I successfully led the sales channel with the goal of massifying and promoting the low-cost pre-paid chip, making the operator the leader in this segment. I defined the strategic planning of the channel and ensured the regional result of the 8 regional sales, while ensuring business unit and execution of the company's strategy.I focused on improving the performance of regional channels and sub-channels, seeking synergies and continuous improvements. I implemented the capillarization and product distribution strategy throughout the Brazilian territory, defining the areas of action of national and regional distributors, as well as the deployment policy.I defined the sales brochure and implemented variable compensation for employees, which contributed to the success of the channel. In addition, I managed, planned, and developed the Chip and Recharge sales sub-channels, which included physical sales points, retail companies, dealers, proprietary stores, lottery agencies, banking correspondents, credit card flags, banks, web, applications, social networks, URAs and door-to-door.I led the company's main channel, Mass Channel, which represented 70% of sales and 50% of all TIM Brasil revenues. As the Head of development of Chip and Recharge sales and distribution strategies in the Mass Channel (Small, Medium, and Large Retail) throughout the national territory, I successfully directed a team to manage over 300,000 sales points. Show less

• Senior National Retail Sales - Franquias e Canal Dealer

  • Dec 2013 - Jan 2015

  As responsible for the franchise channel, my role was to present and ensure the understanding of product communications, campaigns, and strategic actions, working closely with other departments of the company. I managed 1200 stores throughout the Brazilian territory through the national franchise channel.In addition, I was responsible for structuring the franchise area, establishing quality processes, business viability management, managing the internal budget, providing support and performance monitoring, defining KPIs, approving designs, transfers, franchise contracts (realization, renovation, and renewal), and developing suppliers.In one year, we were able to open 280 franchise stores. Show less

• Gerente Regional Vendas Consumer

  • Feb 2013 - Dec 2013

  As a regional sales manager at TIM Brazil in the interior of São Paulo, I was responsible for managing 82 sales points. Within a year, I had to terminate 60 sales points and replace them in 10 months. The TIM regional office where I worked was considered to be in decline, but in less than six months, we managed to open 68 new sales points.With the restructuring of the business model, always ensuring the profitability of the franchisee and elevating the interior of São Paulo region to the first position in profitability in Brazil, I can consider it one of the best moments of TIM during my management. Show less



Claro Brasil

• Brazil
• Telecommunications
• 700 & Above Employee

• Regional Area Manager - Segment Corporate

  • Jan 2010 - Feb 2013

  Regional Sales Manager at Claro - São PauloDuring my tenure as Regional Sales Manager at Claro, I successfully implemented several initiatives to reformulate, expand, and drive commercial activities with our Authorized Agent Network. Additionally, I redefined the profiles of key account managers and leaders, and established easy and practical communication channels with our partner network to ensure a strong and positive relationship.One of my significant achievements was establishing synergies with the support areas, making it a key facilitator for sales activities. I successfully launched marketing campaigns with the aim of increasing sales through direct and well-conceptualized actions. Furthermore, I implemented marketing strategies, such as street blitzes, to popularize our products and services, which directly led to increased revenue.I oversaw the implementation of the guidelines of the Channel and Key Accounts Program, established policies for coverage, and developed sales strategies to enhance relationships with strategic clients and exceed sales targets. I also focused on ensuring customer loyalty and market leadership while maintaining and improving profitability within the sales geography.I successfully led and coordinated a team of 112 account managers and channels, as well as 14 sales coordinators for SMEs and large accounts. I identified and developed sales channels for corporate sales, including small and medium-sized businesses. Additionally, I managed the entrance of external sales contracts, ensuring their proper execution, while also training and capacitating external channels with our portfolio offerings.I implemented and monitored key performance and results indicators, provided training and development to the sales teams, and managed the financial subsidies and annual budget. Show less

• Regional Area Manager - Segment Corporate

  • Dec 2007 - Dec 2010



Brasil Telecom

• Brazil
• Telecommunications
• 700 & Above Employee

• Coordenador de vendas

  • Mar 2003 - Dec 2007

• Senior Executive Account Manager

  • Mar 2001 - Mar 2003



Bank of Boston

• United States
• Banking
• 1 - 100 Employee

• Sr. Manager - Cash Management

  • Sep 1993 - Dec 1999



Banco Nacional SA

• Brazil
• 1 - 100 Employee

• Senior Sales Account Manager - Cash Menagement

  • Jan 1988 - Sep 1993