Experience

Flick

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• CEO

  • Oct 2021 - Present

  The Flick light switch helps you make the switch to clean energy by providing color coded signals indicating when energy prices or carbon emissions change throughout the day. The Flick light switch helps you make the switch to clean energy by providing color coded signals indicating when energy prices or carbon emissions change throughout the day.



Southern California Edison (SCE)

• United States
• Utilities
• 700 & Above Employee

• Sr. Advisor, Regulatory Affairs - Wildfire Safety and Infrastructure Policy

  • Oct 2021 - Present

• Senior/Principal Advisor - Regulatory Affairs

  • Jan 2016 - Oct 2021

  Leading initiative and project management organization to design and implement new default and optional pricing products for 4.3M residential customers in southern California.Leading regulatory and compliance activities for residential rate reform transition, new pricing initiatives and changes to time-of-use periods based on changing market dynamics. Functionally manage senior level teams within Regulatory Affairs and Customer Service organizations.Provide guidance to senior level managers and executives to balance internal project goals and change management strategies with the goals of the state and special interests. Support legislative strategy and legislative language development to advance or defend company positions.Provided testimony before state regulators and regularly serve as an expert witness sponsoring testimony regarding pricing, state policies, affordability and customer acceptance.

• Sr. Project Manager, Regulatory Operations

  • Jan 2013 - Oct 2021

  Leading initiative to design and implement new default and optional pricing products for 4.3M customers in California - a corporate goal of Edison International.Managing 2014 ERRA Review to recover approximately $4.8B in generation related expenses. Leading the development of regulatory positions for solar and electric transportation initiatives by developing business intelligence metrics and leading a strong statistical analysis team.Successfully supported legislative efforts aimed at giving California's regulatory agency (CPUC) authority to improve current pricing schemes. (AB 327 signed into law Oct. 2013)Serve as expert witness before the CPUC on matters of affordability and bill impacts as a result of proposed rate structure changes.

• Project Manager, Regulatory Operations

  • Apr 2011 - Dec 2012

  Leading residential pricing efforts in collaboration with other California utilities and various third parties. Proceeding open at the California Public Utilities Commission.Managed regulatory efforts for various emerging technology and pricing initiatives designing and implementing strategic projects.Led rate and pricing regulatory efforts for electric vehicle & electric transportation proceedings at the CPUC collaborating across several SCE departments.

• Rotational Analyst

  • Jul 2009 - Apr 2011

  Rotation 3:Co-developed and negotiated SCE response to DOE smart grid inquiry via the Edison Electric Institute.Developed program to evaluate RD&D investment decisions and improve governance structure for internal collaboration.Provided recommendations for opening comments in California energy storage proceeding at the CPUC.Rotation 2: Regulatory OperationsCoordinated 2012‐2014 general rate case funding filing for Plug‐In Electric Vehicle program across three business units.Supported electric vehicle regulatory policy and advocacy efforts by leading auto OEMs, environmentalists and start-ups to a consensus of industry needs.Led process improvement of SCE rate-making to reduce error frequency.Rotation 1: Electric Vehicle Operations Planning & Strategy TeamCo-designed & began implementation of change management effort between billing, metering and communications operations groups to reduce utility response time of customer electric vehicle set-up requests by up to 90%. Produced EV rate education effort for the LA Auto Show, which was then developed interactively as one of the utility industry’s first electric vehicle ‘rate calculator’ on a utility website.Developed city inspection and site permitting best practices and initiated implementation strategy for SCE to promote practices among cities.Lead outreach strategy development within Consumer Affairs Dept. for those in "Special Needs" and "Elderly" demographic.



PlugWiz

• United States
• Information Services

• Co-Founder, Electricity Analytics LLC (ShopEnergyPlans.com)

  • Jun 2010 - Jun 2016

  Developed PlugWiz and ShopEnergyPlans platforms to educate end-use consumers on energy related choices.PlugWiz:Cost/benefit decision tool for electric vehicles licensed to the State of California in 2013.ShopEnergyPlans:Retail energy rate comparison and inbound marketing lead gen tool for consumers in deregulated markets of New Hampshire, Massachusetts and Maine. Created first unbiased rate recommendation tool considering all options in each marketplace and helped thousands of electric customers research retail energy options.Consulted with New England area credit unions to develop energy referral business and related lending products.Closed in 2016 due to lack of time and resources to continue operations.



MIT/NSTAR Electric Research Collaboration

• Small Business Lead

  • Feb 2009 - Apr 2009

  "Enabling Energy Efficiency" Research:Created turnkey energy efficiency program for small businesses to overcome the "tenant-landlord quagmire" through providing actionable information to end use customers of the businesses.Used marketing techniques and technology with state, local and utility partnerships. "Enabling Energy Efficiency" Research:Created turnkey energy efficiency program for small businesses to overcome the "tenant-landlord quagmire" through providing actionable information to end use customers of the businesses.Used marketing techniques and technology with state, local and utility partnerships.



BrightSource Energy

• Financial Analyst

  • Jan 2009 - Jan 2009

  Created an investment and marketing primer for solar thermal industry to be shared with JP Morgan and used for fund-raising.Assessed competition against current business model and technology, which was leveraged for round D fund-raising campaign. Created an investment and marketing primer for solar thermal industry to be shared with JP Morgan and used for fund-raising.Assessed competition against current business model and technology, which was leveraged for round D fund-raising campaign.



WindPole Ventures

• Consultant

  • Oct 2008 - Jan 2009

  Quantified cash flow method through ancillary businesses before wind and solar site developmentSpearheaded effort to define how perfect wind information can be enhanced to create value to electricity tradersEvaluated business model directly with CEO to review strategy and project finances during fundraising campaign Quantified cash flow method through ancillary businesses before wind and solar site developmentSpearheaded effort to define how perfect wind information can be enhanced to create value to electricity tradersEvaluated business model directly with CEO to review strategy and project finances during fundraising campaign



United States Department of Defense

• United States
• Armed Forces
• 700 & Above Employee

• Project Lead, Alternative Energy Exploratory Project

  • Dec 2007 - May 2008

  Led a team of students, MIT faculty, consultants, and US Army resources to create a working model, presentation and new technology to free up logistical convoys and reduce fuel consumption by at least $5B a year in Iraq. Proposal approved in February 2008 by MNF-I (Iraq’s largest headquarters) and a pilot program is underway. Led a team of students, MIT faculty, consultants, and US Army resources to create a working model, presentation and new technology to free up logistical convoys and reduce fuel consumption by at least $5B a year in Iraq. Proposal approved in February 2008 by MNF-I (Iraq’s largest headquarters) and a pilot program is underway.



StudentRate LLC

• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • 2008 - 2008

  Developed management program to recruit and manage 45 marketing agents across the United States.Led business development activities by sourcing new leads and high level contacts and negotiating and managing all local and global strategic partnerships.Created offline revenue generation methods and online sales revenue through sponsorships and viral marketing.Sourced and negotiated several exclusive partnerships that have the highest revenue potential to date. Expanded company infrastructure, which then attracted new investors into higher-valued financing.