Andre Marshall, MBA

Product Manager at Doosan Industrial Vehicle America Corporation
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Contact Information
us****@****om
(386) 825-5501
Languages
  • German Native or bilingual proficiency
  • English Native or bilingual proficiency
Skills

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Bio

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Credentials

  • PWC's Data Analysis via Excel
    Coursera Course Certificates
    Aug, 2017
    - Nov, 2024
  • Data-driven Decision Making by PwC
    Coursera Course Certificates
    Jul, 2017
    - Nov, 2024

Experience

  • Doosan Industrial Vehicle America Corporation
    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • Dec 2017 - Present

      Product Manager for Class 1, 2, 3, 4 & 5 Products Direct the product rollout for the North American market. Work directly with Korean & German engineering teams providing Voice of Customer insights critical to the product roll out success. - Successfully launched 6 new products in 3 years generating triple digit sales growth. Product Manager for Class 1, 2, 3, 4 & 5 Products Direct the product rollout for the North American market. Work directly with Korean & German engineering teams providing Voice of Customer insights critical to the product roll out success. - Successfully launched 6 new products in 3 years generating triple digit sales growth.

  • Pitney Bowes
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Manager, Marketing Strategy, Planning & Analytics North America
      • Jun 2016 - Jul 2017

      Lead a team of 7 remote business and data analysts charged with providing business critical insights impacting near and long term business decisions.Data Analytics:- Campaign, Strategy & Planning, Insights- A/B Testing- Client and Prospect Segmentation- Pain Point Analysis- Dashboard Reporting

    • Manager, Marketing Insights Enterprise Global
      • Apr 2014 - May 2016

      Led an offshore analytics team of 2. Key Accomplishments:- Successful evangelization of segmentation throughout PB. Segmentation strategies were adopted within advertising, strategic marketing, product development and long-term business planning- Delivered business and marketing critical analytics to key executives that influenced 2015 and 2016 business and marketing plans- Created a 360 view customer package that directed marketing strategies 2014 onwards

  • Hyster-Yale Group
    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Manager, Market Intelligence
      • May 2012 - May 2013

      Managed a team of 7 analytics, segmentation and CRM experts which developed the strategic sales planning support structure for key account management, and outlined the 3 year market and customer segmentation strategy for the Americas. Key Accomplishments: - Directed the global rollout of Salesforce ($1.3 M Project) - Managed Cognos 8.4 report development for the Americas - Managed the implementation of the "360 degree" view of the customer - Managed the "Voice of the Customer" rollout Show less

  • Mitsubishi Caterpillar Forklift America Inc. (MCFA)
    • United States
    • Machinery
    • 100 - 200 Employee
    • Manager, Product Planning
      • Jun 2008 - Apr 2012

      Provided analytical data, competitive intelligence and market insights to C-level executives, Product managers and Engineers for strategic planning and product development.Key Accomplishments:- Developed business & market intelligence plans for executive decision making- Applied segmentation to identify key industries for strategy and marketing - Created segmentation guides for dealer network training and adoption- Provided lead generation solutions to Sales Manager's and the Dealer Network Show less

    • Senior Manager, Marketing Programs
      • Jun 2005 - May 2008

      Managed, planned and executed short-term and long-term business and marketing initiatives including marketing communications, digital and advertising development along with media planning, execution and evaluation.- Led Mitsubishi Forklift Truck’s 2008 rebranding effort by segmenting industry verticals, target prospecting, messaging and advertising channels which reduced cannibalization between 2 brands and allowed for distinct pricing strategies fueling MCFA’s long-term growth strategy. This produced most profitable year in history in 2011.- Developed NPI program, generating highest dealer participation in past 7 years as well as revamped new rental program, generating highest dealer participation in past 5 years.- Coached and trained internal and dealer sales on sales tactics for equipment, strengthening teams’ sales performances. Show less

Education

  • Thunderbird School of Global Management
    MBA-IM, Global Marketing
  • Missouri State University
    BA, Political Science, Economics
  • Kollegschule Kikweg
    Abitur, Biology - Sports Medicine
  • Gesamtschule Kikweg
    High School

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