Experience

Uplatform

• Cyprus
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Search Engine Optimization Project Manager

  • May 2022 - Present



1xBet

• Gambling Facilities and Casinos
• 1 - 100 Employee

• Search Engine Optimization Project Manager

  • Apr 2022 - Present

  internal SEO optimization, technical optimization, development and management of CMS products internal SEO optimization, technical optimization, development and management of CMS products



Sport Protocol

• Moscow

• Project manager, SEO specialist

  • Apr 2020 - Feb 2022

  Creation from scratch and promotion of B2B online store of sports equipment. Works done and performed by me to implement the project: - Selection, configuration, optimization, automation of CMS - Automation of business processes - Customizing and adding plug-ins to simplify the work in the backend. - Search of suppliers, contracting, logistics solutions. - Integration with vendors/clients/marketplace via API/XML/YML - Crontab setup - Optimization (+ caching) of all WEBp images SEO optimization: - Semantics (Selection, analysis, cleaning and clustering of 100 000 search queries) - Link building - Writing thematic materials. - Mass buying PF at the early stages of the project (transitions low-frequency queries, spam links) - Automation of Title/META Description/H1/H2 for all products/pages through the introduction of a system of variables - Analysis of competitive sites - Integration of the site according to the Yandex Turbo system. Subsequently disabled for products due to low conversion rates and limited Y capabilities. - Implementation/administration of Schema.org, Sitemap, Canonical, Robots.txt, HTTPS, Push Notifications, CNC - Training for editors and copywriters working on SEO content writing and detailed instructions for them After the work was complete, from scratch the project got the best positions in the search results for the target B2B queries. Now the project is one of the leading wholesale sports equipment resellers in Russia. Show less



Фриланс

• Miscow

• SEO-optimizer / Marketing consultant / Crypto-enthusiast

  • Nov 2017 - Apr 2020

  Maintenance of 6 websites: Creation, SEO optimization, process automation. Subjects Restaurants / Catering, Travel services. Ongoing work: - Creating the concept of sites or LP. - Creating a design - Optimizing sites based on the requirements of PageSpeed Insights (Dom, WebP) - Development and implementation of CMS. Search for the best CMS, backend architecture, plugins setup. - Semantics of sites (keyword selection, cleaning, clustering) - Formation of TOR for writing texts. - Imitation PF for young sites through Traff.org and similar. - Work with Linkbox, Linkpress, Linkum, Work2crowd to create a link crowd for young sites - Working directly with authors/bloggers/news publications (collaborator and similar) - SEO audit and monthly customer reports - Maintenance of all sites - Maintenance of all sites on the list - Monthly ideas for site improvements and cost optimization. Crypto topics: - Superficial study of smart contracts, dapp (Solidity) - Finalizing scripts for participation in ICOs - Speculative trading - Maintenance of thematic news subpublic in Telegram Show less



MARISTA SPORT SL

• Barcelona

• Project manager, SEO specialist

  • May 2017 - Nov 2017

  Accommodation in Spain, Barcelona from June 2017 to November 2017 An analysis of logistical opportunities in Western Europe carried out. And the market of B2B offers in the sports segment was fully studied. Refinement of our project for the Spanish market: - Creation of an ES subdomain - SEO Optimization Internal optimization for the Spanish market (Text, Articles, Category Description, Title/META Description/H1/H2,). - Launch of Google AdWords campaigns - Integration with Google Merchant Center (Google Shopping) - Amazon integration In autumn 2017 I left the project by selling my share to a partner and returned to Russia. From the project at the moment remained social networks YouTube and Instagram Show less



UAB "PRIVATI STRUKTŪRA"

• Vilnius, Lithuania

• Project Manager

  • Mar 2016 - May 2017

  A comparative analysis was made of European retail and wholesale prices in our segment. It pointed us to the possibility of making super profits when working with European suppliers. This was due to lower purchase prices, as well as the unnecessary payment of both European VAT (21%) and Russian VAT (18%). As a result: Relocation of the store to Lithuania in order to diversify sales channels and to enter the European market. All works on creation of the foreign company done. Works in the sphere of Internet trading: - Creation of multilingual version of the project (EN, LT) - SEO optimization of EN, LT subdomains (Text, Articles, Category Description, Title/META Description/H1/H2, link building). - Integration with Google Merchant Center (Google Shopping) Result: - Site in the Top-5 of Google for low-frequency queries with geolocation of Lithuania, Latvia, Poland. - The site was in the top 10 for short commercial requests. - Frequent hits in the extended Google answers thanks to correctly structured articles based on the AnswerThePublic principle Show less



X3Mshop

• Moscow

• Project Manager

  • Nov 2012 - Mar 2016

  I have purchased a domain in the .ru zone On the basis of this domain already existed a simple online store selling snowboards, ski clothing and accessories with a catalog of 5-10 pages. The work performed to launch an online store from scratch: - Selection and configuration of CMS - Automation of the updated assortment, order processing, logistics solutions. - Selection and clustering of requests. - External optimization: creation of a thematic YouTube channel, constant publication of training and thematic articles, as on sites of friendly projects, as well as other quality resources. - Automating the optimization of snippets for the entire product matrix (over 1000 products). - Optimization according to PageSpeed Insights - Implementation of Schema.org - Writing a blog on the principle of "Answer The Public" Accomplishments: The store ranks in the top positions for targeted queries. Materials written from our thematic blog are used by the whole Russian-speaking community. Show less



Eleos

• • Feb 2011 - Nov 2012

  Responsibilities:- Structuring and developing the sales department (staff of 4-6 employees)- Creation and development of a functional online store.- Participate in the development of motivation system- Signing contracts, negotiating with key customers- Signing contracts and public procurement, participation in tenders.- Increase of effectiveness of trade and sales- Searching for new clients in the B2B segment- Searching for new suppliers with better conditions- Training seminars on application of various construction materialsOptimization of the site for promotion in search engines and other work to develop the site:- Creating the structure of the site, optimization of the catalog.- Creating a semantic core.- Customization of the site, frontend setup, integration of plugins and scripts.- Automation of integration processes (CSV, XML).- Automation of accounting processes (surface 1C integration).Achievements:Created a full-fledged online store for B2B buyers. Set up integration and data exchange with major suppliers. The work on optimization of the site for promotion in search results, which allowed to take top positions by key requests. Show less

• • Oct 2009 - Feb 2011

  - Search for new clients directly from the database of objects under construction;Accepting and closing incoming inquiries (calls, requests, letters to the corporate e-mail);- Analyzing the needs of clients;- Selection of necessary materials;- Working with customers directly at the construction site, for a better understanding the needs and requirements of the customer.- Negotiations with clients;- Drawing up commercial proposals for cooperation;- Calculation and submission of the final price for the goods;- Logistics calculations;- Precontract work, conclusion of contracts;- Settlement of disagreements with clients;Achievements: Found new key customers, making 30% of the company's turnover. Found new suppliers with more favorable terms. Show less