Experience

LABOWSKY Creative Agency

• Hungary
• Advertising Services
• 1 - 100 Employee

• Strategy & Diplomacy (Strategic account manager)

  • 2013 - Present

  • Full project management, creative process, time and campaign management.• Creating and executing communication strategies across offline and digital channels (social media, content creation, film, brand building, promotion, etc.)• Budget planning and optimization, creative- and brand supervising.• Champion advisor- and customer-oriented marketing approach as a strategic partnerSuzuki, Bonduelle, Phonak, Cornexi, Essity Tork • Full project management, creative process, time and campaign management.• Creating and executing communication strategies across offline and digital channels (social media, content creation, film, brand building, promotion, etc.)• Budget planning and optimization, creative- and brand supervising.• Champion advisor- and customer-oriented marketing approach as a strategic partnerSuzuki, Bonduelle, Phonak, Cornexi, Essity Tork



Neo Interactive Kft

• Hungary
• Advertising Services
• 1 - 100 Employee

• Head Of Idea (aka Creative Director)

  • 2011 - 2012

  • I headed the Idea Team. Delivered social media, content creation, and integrated communicational solutions and developed campaigns with a digital focus. • Created communications strategies with a specific focus on digital campaigns to enhance potential customers’ online experience in line with brand positioning• Lead and motivated my Creative Team to ensure the most compelling creative work• Created a framework to ensure high quality creative standard (e.g. daily workflow, time and project management)Raiffeisen Bank, Sanoma, Sole-Mizo, Nestle, SPAR



Carnation Group / Possible

• Creative expert (aka Creative Director)

  • 2009 - 2011

  • Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development• Developing creative campaigns with digital focus (including social media)• Quality control, including reviewing the creative process to ensure the most effective and efficient output• Responsibility for communication idea generation that can work both in local and international environmentTelenor, Coca-Cola, Beiersdorf, Kraft Foods, Procter & Gamble, Raiffeisen Bank, CIB Bank



Lowe Budapest

• Associate Creative Director

  • 2007 - 2009

  • Convert the marketing communication problem to advertising challenge with understanding the marketing situation and all brands’ mission and psychology• Ensure the work that the group produces fits the brand strategy• Developing brand communication solutions for the international and local market• Project-, team, and time managementUnilever portfolio CEE region (Rexona, CIF, Domestos), Bramac, Stella Artois • Convert the marketing communication problem to advertising challenge with understanding the marketing situation and all brands’ mission and psychology• Ensure the work that the group produces fits the brand strategy• Developing brand communication solutions for the international and local market• Project-, team, and time managementUnilever portfolio CEE region (Rexona, CIF, Domestos), Bramac, Stella Artois



Wunderman Budapest

• Senior copywriter

  • 2007 - 2007

  • Come up with written content for high profile brands, for outputs including websites, direct mails, emails, B2C and B2B promotions• Develop efficient BTL communication ideas in a way that reflects the tone of voice of the clientMagyar Posta, Ford • Come up with written content for high profile brands, for outputs including websites, direct mails, emails, B2C and B2B promotions• Develop efficient BTL communication ideas in a way that reflects the tone of voice of the clientMagyar Posta, Ford



BBDO Budapest

• Group Creative Director, senior copywriter

  • 2003 - 2007

  • Make recommendations for changes to the creative function to meet market changes or to support strategic marketing and communication plans• Lead the creative development process of advertising campaigns for local and Central Eastern European markets• Present the campaign ideas and plans to decision-makers of the clients• Copy-write marketing and brand materials (including leaflets, brochures, print ads, billboards, TV commercials)Friesland, Raiffeisen bank, Douwe Egberts Coffee, Pickwick, Mars (food, snackfood és Wrigley’s portfolio), Pepsi, Lay’s, Bayer, Saturn, Dr. Oetker



Edison NTW

• Senior Copywriter

  • 2000 - 2003

  • Meet key accounts to discuss their marketing communicational requirements and core messages• Brainstorm ideas and concepts with other members of the creative team• Present initial ideas to the Creative Director then to senior managersVolkswagen group (Volkswagen + Seat portfolio), Nestle ice cream, Telekom (aka MatávNet/Axelero internet), Durex (BTL) • Meet key accounts to discuss their marketing communicational requirements and core messages• Brainstorm ideas and concepts with other members of the creative team• Present initial ideas to the Creative Director then to senior managersVolkswagen group (Volkswagen + Seat portfolio), Nestle ice cream, Telekom (aka MatávNet/Axelero internet), Durex (BTL)